https://www.sixa1.com/masterclass-signup-page, https://sixa1.com/, https://workshops.sixa1.com/webinar-1

Eric Giguere, Montréal-Ouest, QC (2025)

11/11/2025

𝗟𝗲𝘀𝘁 𝘄𝗲 𝗳𝗼𝗿𝗴𝗲𝘁 - 𝗡𝗼𝘂𝘀 𝗻𝗼𝘂𝘀 𝘀𝗼𝘂𝘃𝗶𝗲𝗻𝗱𝗿𝗼𝗻𝘀 𝗱'𝗲𝘂𝘅 🙏

Today, I pause to remember.

Not just as a Canadian, but as a Veteran — and as the young pilot in this picture, who once looked up at the sky with purpose and hope.

Remembrance Day is not about glorifying war — it’s about honouring courage, sacrifice, and the quiet strength of those who served.
It’s about gratitude — for those who gave everything so we could build, dream, and lead in freedom.

At 11:00 a.m., I’ll be taking a moment of silence.
I invite you to join me — wherever you are — to remember, reflect, and give thanks.

Lest we forget.
🇨🇦

— Eric Giguère

-------

Aujourd’hui, je prends un moment pour me souvenir.
Pas seulement comme Canadien, mais comme ancien militaire — et comme le jeune pilote sur cette photo, qui regardait le ciel avec espoir et détermination.

Le Jour du Souvenir n’est pas là pour glorifier la guerre, mais pour honorer le courage, le sacrifice et la force tranquille de celles et ceux qui ont servi.
C’est un moment de gratitude — envers ceux qui ont tout donné pour que nous puissions bâtir, rêver et diriger en liberté.

À 11 h, j’observerai une minute de silence.
Je vous invite à vous joindre à moi — où que vous soyez — pour vous souvenir, réfléchir et dire merci.

Nous nous souviendrons d’eux.
🇨🇦

— Eric Giguère

11/07/2025

𝗔𝗜 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗱𝗼𝗽𝘁 𝘁𝗼𝗼𝗹𝘀; 𝘁𝗵𝗲𝘆 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗽𝘂𝘁 𝗔𝗜 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺

You’ve seen the data.

𝟮𝟱𝟬+ 𝘁𝗼𝗼𝗹𝘀. 𝟭𝟬 𝗿𝗲𝗽𝗼𝗿𝘁𝘀. One message loud and clear — AI success is no longer just about adoption; it’s about orchestration.

That’s exactly why we built 𝗔𝗜𝗔𝗕 𝟮𝟬𝟮𝟱 — 𝗧𝗵𝗲 𝗔𝗜 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽.
A 𝟳-𝗱𝗮𝘆 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 → 𝗶𝗺𝗽𝗮𝗰𝘁 → 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻.

Here’s what you’ll experience:
✅ 𝗗𝗮𝗶𝗹𝘆 𝘁𝗵𝗲𝗺𝗲𝘀 —from strategy to scaling — anchored in real use cases
✅ 𝟮𝟴 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 to optimize your AI stack
✅ 𝟳 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 showing how to turn tools into outcomes

📅 November 20 – 26

𝗙𝗿𝗲𝗲 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 → aiab.world

𝘚𝘵𝘢𝘳𝘵 𝘵𝘩𝘦 𝘤𝘰𝘶𝘯𝘵𝘥𝘰𝘸𝘯 𝘵𝘰 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 — 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘯 2025, 𝘈𝘐 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘥𝘰𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘢𝘥𝘰𝘱𝘵 𝘵𝘰𝘰𝘭𝘴; 𝘵𝘩𝘦𝘺 𝘥𝘦𝘴𝘪𝘨𝘯 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘱𝘶𝘵 𝘈𝘐 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮. — 𝘌𝘳𝘪𝘤 @ 𝘚𝘐𝘟:𝘈1

10/31/2025

𝗧𝗵𝗲 𝗟𝗶𝗻𝗲𝘂𝗽 𝗜𝘀 𝗛𝗲𝗿𝗲 - 𝟳 𝗗𝗮𝘆𝘀 • 𝟳 𝗧𝗵𝗲𝗺𝗲𝘀 • 𝟮𝟴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀

This November, we’re turning data into action.

Over the past months, the 2025 AI Tools & Solutions Market Benchmark revealed how leaders use AI to simplify, accelerate, and scale.

Now it’s time to put those insights to work — inside the AI Accelerator Bootcamp (𝗔𝗜𝗔𝗕 𝟮𝟬𝟮𝟱).

Each day of the event focuses on one essential business challenge — with guided sessions, real-world use cases, and training sessions designed to help you build the right AI stack for your needs.

🧭 𝗗𝗮𝘆 𝟭 – 𝗔𝗜 𝗳𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗙𝗼𝗰𝘂𝘀
𝘍𝘳𝘰𝘮 𝘕𝘰𝘪𝘴𝘦 𝘵𝘰 𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘰𝘯 — 𝘛𝘶𝘳𝘯 𝘶𝘯𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘵𝘺 𝘪𝘯𝘵𝘰 𝘤𝘭𝘢𝘳𝘪𝘵𝘺.
🎯 𝗗𝗮𝘆 𝟮 – 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 & 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄
𝘛𝘩𝘦 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘌𝘥𝘨𝘦 — 𝘞𝘰𝘳𝘬 𝘴𝘮𝘢𝘳𝘵𝘦𝘳, 𝘯𝘰𝘵 𝘣𝘶𝘴𝘪𝘦𝘳.
💡 𝗗𝗮𝘆 𝟯 – 𝗔𝗜 𝗳𝗼𝗿 𝗦𝗠𝗕𝘀 & 𝗥𝗢𝗜
𝘚𝘱𝘦𝘦𝘥 𝘵𝘰 𝘝𝘢𝘭𝘶𝘦 𝘉𝘦𝘢𝘵𝘴 𝘚𝘪𝘻𝘦 — 𝘚𝘮𝘢𝘭𝘭𝘦𝘳 𝘵𝘦𝘢𝘮𝘴, 𝘣𝘪𝘨𝘨𝘦𝘳 𝘳𝘦𝘵𝘶𝘳𝘯𝘴.
📈 𝗗𝗮𝘆 𝟰 – 𝗔𝗜 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗚𝗿𝗼𝘄𝘁𝗵
F𝘳𝘰𝘮 𝘎𝘶𝘦𝘴𝘴𝘸𝘰𝘳𝘬 𝘵𝘰 𝘎𝘳𝘰𝘸𝘵𝘩 — 𝘓𝘦𝘵 𝘥𝘢𝘵𝘢 𝘨𝘶𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘴𝘵𝘰𝘳𝘺.
👥 𝗗𝗮𝘆 𝟱 – 𝗔𝗜 𝗳𝗼𝗿 𝗧𝗮𝗹𝗲𝗻𝘁 & 𝗧𝗲𝗮𝗺𝘀
𝘌𝘮𝘱𝘰𝘸𝘦𝘳𝘦𝘥 𝘣𝘺 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 — 𝘉𝘶𝘪𝘭𝘥 𝘈𝘐-𝘳𝘦𝘢𝘥𝘺 𝘵𝘦𝘢𝘮𝘴.
📊 𝗗𝗮𝘆 𝟲 – 𝗔𝗜 𝗳𝗼𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲
𝘋𝘢𝘵𝘢 𝘸𝘪𝘵𝘩 𝘢 𝘗𝘰𝘪𝘯𝘵 𝘰𝘧 𝘝𝘪𝘦𝘸 — 𝘓𝘦𝘢𝘥 𝘸𝘪𝘵𝘩 𝘪𝘯𝘴𝘪𝘨𝘩𝘵, 𝘯𝘰𝘵 𝘪𝘯𝘴𝘵𝘪𝘯𝘤𝘵 𝘢𝘭𝘰𝘯𝘦.
🚀 𝗗𝗮𝘆 𝟳 – 𝗔𝗜 𝗳𝗼𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗦𝗰𝗮𝗹𝗶𝗻𝗴
𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘔𝘰𝘵𝘪𝘰𝘯 — 𝘚𝘤𝘢𝘭𝘦 𝘸𝘩𝘢𝘵 𝘸𝘰𝘳𝘬𝘴, 𝘪𝘯𝘷𝘦𝘯𝘵 𝘸𝘩𝘢𝘵’𝘴 𝘯𝘦𝘹𝘵.

Each theme connects directly to our Benchmark research — and follows our Methodology and Framework:
𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗲 → 𝗗𝗲𝘀𝗶𝗴𝗻 → 𝗣𝗹𝗮𝗻 → 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 → 𝗔𝗱𝗮𝗽𝘁

And in the coming days, we’re excited to announce our 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 — the experts and innovators joining us to deliver hands-on guidance and real-world applications throughout the week.

𝗦𝘁𝗮𝘆 𝘁𝘂𝗻𝗲𝗱 𝗮𝘀 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗹𝗶𝗻𝗲𝘂𝗽 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗲𝘃𝗲𝗮𝗹𝗲𝗱!

10/29/2025

𝗙𝗿𝗼𝗺 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 𝘁𝗼 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗜𝗺𝗽𝗮𝗰𝘁

As we wrap up our 10-Report Benchmark Series tomorrow, I want to share a glimpse of what’s next.

Because data only matters if it drives action.

That’s why we created 𝗔𝗜𝗔𝗕 𝟮𝟬𝟮𝟱 —
T𝗵𝗲 𝗔𝗜 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽: 𝟳 𝗗𝗮𝘆𝘀 • 𝟳 𝗧𝗵𝗲𝗺𝗲𝘀 • 𝟮𝟴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀.

A week designed to help leaders turn Benchmark insights into business outcomes — fast.

Each day focuses on a real-world challenge, from strategy to productivity, marketing to innovation — matched with practical AI tools and workflows that deliver measurable ROI.

🧭 𝗗𝗮𝘆 𝟭 – AI for Strategic Focus → From Noise to Navigation
⚙️ 𝗗𝗮𝘆 𝟮 – AI for Productivity & Workflow → The Automation Edge
💡 𝗗𝗮𝘆 𝟯 – AI for SMBs & ROI → Speed to Value Beats Size
🎯 𝗗𝗮𝘆 𝟰 – AI for Marketing & Growth → From Guesswork to Growth
…and much more through Day 7 – Innovation in Motion.

Each module follows our Ask-4-Growth 5-Step Process —
Diagnose → Design → Plan → Deliver → Adapt —
helping you build the right AI stack for your needs, not just the one making headlines.

Because adoption isn’t about having more tools.

It’s about building momentum that compounds.

📘 Explore the full Benchmark Series →
🚀 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄: 𝗥𝗲𝗽𝗼𝗿𝘁 #𝟭𝟬 – 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀 𝟮𝟬𝟮𝟱
📣 𝗙𝗿𝗶𝗱𝗮𝘆: 𝗕𝗶𝗴 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 — our full 𝗔𝗜𝗔𝗕 𝟮𝟬𝟮𝟱 𝗹𝗶𝗻𝗲𝘂𝗽, including featured Training Partners.

10/28/2025

𝗢𝘂𝗿 𝟮𝟬𝟮𝟱 𝗔𝗜 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗿𝗲𝘃𝗲𝗮𝗹𝘀: 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿𝘀 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗱 𝗛𝗶𝗴𝗵-𝗣𝗿𝗶𝗰𝗲𝗱 𝗶𝗻𝗰𝘂𝗺𝗯𝗲𝗻𝘁𝘀 𝗼𝗻 𝗥𝗢𝗜 𝗽𝗲𝗿 𝗱𝗼𝗹𝗹𝗮𝗿 𝗯𝘆 𝗽𝗮𝗶𝗿𝗶𝗻𝗴 𝘀𝗼𝗹𝗶𝗱 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝗳𝗮𝘀𝘁𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴

Some of the most expensive tools in our Benchmark ranked outside the Top 20 for Value.

Across categories, we found a clear pattern:

In mature workflows, teams don’t pay for “everything.”

They pay for enough — the features that deliver outcomes without overhead.

In our 2025 AI Tools & Solutions Market Benchmark, challengers like TLDR This, Google Alerts, Substack, and Runway outperformed high-priced incumbents on ROI per dollar by pairing solid functionality with faster onboarding and lower TCO.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁:
✅ 𝗛𝗶𝗴𝗵𝗲𝗿 𝗥𝗢𝗜 𝗱𝗲𝗻𝘀𝗶𝘁𝘆 (impact per seat, per dollar)
✅ 𝗙𝗮𝘀𝘁𝗲𝗿 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 in real workflows (1-day ramp-up)
✅ 𝗟𝗼𝘄𝗲𝗿 𝗿𝗲𝘄𝗼𝗿𝗸 𝗿𝗮𝘁𝗲𝘀 thanks to built-in guardrails

𝗔𝗻𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗴𝗿𝗲𝗲𝘀.
According to Gartner’s 2025 Tech Value Index, 𝗼𝘃𝗲𝗿 𝟳𝟮% 𝗼𝗳 𝗖𝗜𝗢𝘀 say “pricing-to-outcome metrics” now drive renewal decisions more than vendor brand or feature lists.

“W𝘩𝘦𝘯 𝘵𝘩𝘦 𝘫𝘰𝘣 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸 𝘮𝘢𝘵𝘶𝘳𝘦, 𝘴𝘶𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 + 𝘦𝘮𝘣𝘦𝘥𝘥𝘦𝘥 + 𝘢𝘧𝘧𝘰𝘳𝘥𝘢𝘣𝘭𝘦 𝘉𝘌𝘈𝘛𝘚 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 + 𝘩𝘦𝘢𝘷𝘺 + 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦.”
— 𝘌𝘳𝘪𝘤 @ 𝘚𝘐𝘟:𝘈1

See more in Report #9 – The Pricing Paradox: Where Laggards Beat Leaders
🎁 Free download + Bootcamp access →

10/22/2025

𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗧𝗼𝗼𝗹𝘀 𝘄𝗶𝘁𝗵 𝗣𝘂𝗿𝗽𝗼𝘀𝗲

Productivity and project management tools are leading the AI adoption curve.

In our latest AI Market Benchmark, Productivity/PM tools show some of the highest adoption signals — led by 𝗡𝗼𝘁𝗶𝗼𝗻 𝗔𝗜 𝗮𝗻𝗱 𝗭𝗮𝗽𝗶𝗲𝗿 (𝗣𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝟵.𝟬 𝗲𝗮𝗰𝗵) — combining strong performance, usability, and deep ecosystem integration.

We recently spoke with a growing digital agency that connected Notion AI and Zapier to manage client deliverables.
→ 𝗡𝗼𝘁𝗶𝗼𝗻 𝗔𝗜 𝗱𝗿𝗮𝗳𝘁𝘀 creative briefs and meeting summaries in minutes.
→ 𝗭𝗮𝗽𝗶𝗲𝗿 𝘁𝗵𝗲𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝘀 task creation across Asana, Slack, and Google Drive — no manual follow-up needed.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
✅ Cycle-time reduction 35–45 %
✅ Adoption rates 2× higher in integrated stacks
✅ More time for strategic and creative work

And the pattern isn’t isolated.

According to 𝗔𝘀𝗮𝗻𝗮’𝘀 𝗔𝗻𝗮𝘁𝗼𝗺𝘆 𝗼𝗳 𝗪𝗼𝗿𝗸 𝗜𝗻𝗱𝗲𝘅 𝟮𝟬𝟮𝟱, teams using AI to automate coordination 𝘀𝗮𝘃𝗲 𝗮𝗻 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗼𝗳 𝟲.𝟮 𝗵𝗼𝘂𝗿𝘀 𝗽𝗲𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲, 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 — equivalent to almost 8 working weeks per year regained for higher-value work.

“P𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘪𝘴𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘥𝘰𝘪𝘯𝘨 𝘔𝘰𝘳𝘦 — 𝘪𝘵'𝘴 𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘦 𝘞𝘰𝘳𝘬 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘯𝘵𝘴, 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵𝘭𝘺”
— 𝘌𝘳𝘪𝘤 @ 𝘚𝘐𝘟:𝘈1

See more adoption insights in the 2025 AI Tools & Solutions Market Benchmark →

10/21/2025

𝗜𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆, 𝘁𝗵𝗲 𝗲𝗱𝗴𝗲 𝗶𝘀𝗻’𝘁 “m𝗼𝗿𝗲 𝗔𝗜”—𝗶𝘁’𝘀 𝗹𝗲𝘀𝘀 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻.

Our Benchmark shows why AI-enabled suites are winning:

In-surface AI = 𝗳𝗮𝘀𝘁𝗲𝗿 𝗳𝗶𝗿𝘀𝘁 𝗱𝗿𝗮𝗳𝘁𝘀

Brand kits = 𝗳𝗲𝘄𝗲𝗿 𝗿𝗲𝘃𝗶𝘀𝗶𝗼𝗻𝘀

Review-in-flow = 𝗻𝗼 𝗲𝗺𝗮𝗶𝗹 𝗽𝗶𝗻𝗴-𝗽𝗼𝗻𝗴

Cross-surface reuse = 𝗼𝗻𝗲 𝗮𝘀𝘀𝗲𝘁, 𝗺𝗮𝗻𝘆 𝗼𝘂𝘁𝗽𝘂𝘁𝘀

When the next action is obvious and brand-safe, teams ship more—without adding tools.

𝘛𝘩𝘦 𝘙𝘪𝘴𝘦 𝘰𝘧 𝘈𝘐 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘚𝘶𝘪𝘵𝘦𝘴 - 𝘌𝘳𝘪𝘤 @ 𝘚𝘐𝘟:𝘈1

Download the complete report and see what top performers are actually using →

10/17/2025

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗲𝗱. 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. 𝗣𝗲𝗮𝗰𝗲 𝗼𝗳 𝗺𝗶𝗻𝗱.

This week we focused on two levers that actually move results:

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: usability → faster brief → draft → approved.

𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆: compliance + automation → scale without surprises.

One team halved approval time with brand-safe templates.
Another automated phishing enrichment—with human approvals on risky steps.

If you want the checklists, KPIs, and rubrics we shared:

𝗚𝗲𝘁 𝘁𝗵𝗲 𝗳𝗿𝗲𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 →undefined

𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘱𝘦𝘦𝘥. 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘤𝘰𝘯𝘵𝘳𝘰𝘭. 𝘗𝘦𝘢𝘤𝘦 𝘰𝘧 𝘮𝘪𝘯𝘥.
— 𝘌𝘳𝘪𝘤 @ 𝘚𝘐𝘟:𝘈1

10/15/2025

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗹𝗼𝘄 𝗯𝗲𝗮𝘁𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

This marketing team didn’t “adopt AI.”
They rebuilt how content gets made.

They combined Notion AI, Copy.ai, and Grammarly — three tools their writers already trusted — into a single, usable flow:

𝗡𝗼𝘁𝗶𝗼𝗻 𝗔𝗜 → first-draft and idea refinement
𝗖𝗼𝗽𝘆.𝗮𝗶 → ad and social variants in minutes
𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 → tone, clarity, and brand guardrails in real time

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
Time-to-first-draft dropped by 47%
Revisions per asset fell by 36%
Output volume doubled — with zero new hires

Our 𝟮𝟬𝟮𝟱 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗱𝗮𝘁𝗮 (Full 70-page Report) shows why:
Teams using AI tools embedded in existing workflows see adoption rates 2.8× higher and ROI 1.9× faster than those running stand-alone apps.

And it’s not just us.
A 𝟮𝟬𝟮𝟱 𝗚𝗮𝗿𝘁𝗻𝗲𝗿 𝘀𝘁𝘂𝗱𝘆 found that 78% of CMOs now rank ease of integration and authoring experience as the top driver of AI marketing success — ahead of even cost or features.

“I𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘶𝘴𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘴 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. 𝘛𝘩𝘦 𝘵𝘰𝘰𝘭𝘴 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘴𝘵𝘦𝘱 𝘰𝘣𝘷𝘪𝘰𝘶𝘴 𝘢𝘯𝘥 𝘴𝘢𝘧𝘦 𝘸𝘪𝘯 𝘢𝘥𝘰𝘱𝘵𝘪𝘰𝘯, 𝘷𝘦𝘭𝘰𝘤𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘙𝘖𝘐.” — 𝘌𝘳𝘪𝘤 @ 𝘚𝘐𝘟:𝘈1

The lesson?
Don’t chase new tools.
Design a smoother runway for the ones your team will actually use.

Read the full story in 𝗪𝗵𝗶𝘁𝗲 𝗽𝗮𝗽𝗲𝗿 𝗥𝗲𝗽𝗼𝗿𝘁 #𝟱 – 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘀 𝘁𝗵𝗲 𝗗𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝗙𝗮𝗰𝘁𝗼𝗿 → 𝗔𝗜 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽

10/14/2025

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗶𝗻 𝗼𝗻 “A𝗜 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹.”

They win on time to publish & efficiency to convert.

Our Benchmark found that usability — not cost or features — is the top predictor of adoption and ROI.

When tools make the next step obvious and safe, teams create faster, stay on-brand, and cut approval cycles in half.

𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘀 𝘁𝗵𝗲 𝗗𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝗙𝗮𝗰𝘁𝗼𝗿

See which tools marketers actually use →

Eric Giguere

11/11/2025

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