Upfront Cosmetics

03/04/2026

We can’t wait to be apart of this year’s Fredericton Women’s Show 🩷

We are beyond excited to reveal our first keynote speaker for the Fredericton Women’s Show… ✨

Alicia Mccarvell is officially joining us! 💛

Based in Halifax, Alicia has built a powerful platform using humour and honesty to spark conversations about body image, worth, relationships, and self-love. Through everything from relatable life moments to workout routines and dance videos with her husband, she has inspired millions of women to embrace themselves exactly as they are.

Her keynote will bring the kind of real, empowering conversation we all need more of — the kind that makes you laugh, think, and walk away feeling stronger.

And here’s the exciting part… Alicia won’t just be taking the keynote stage. You may see her around the show throughout the weekend as well ✨

⚡ Keynote presentations are part of our limited 𝐕𝐈𝐏 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, which includes access to these powerful talks along with additional perks. Availability will be limited, so grab VIP tickets before they are gone.

Grab your 𝐕𝐈𝐏 tickets here! 👇🏻
https://www.eventbrite.ca/e/1976662284102?aff=oddtdtcreator

If you’ve ever watched one of Alicia’s videos and thought “I needed that today,” this is your chance to experience that energy in person.

Stay tuned — more keynote announcements are coming.
Tag the friends you want to bring to see Alicia live at the Fredericton Women’s Show! 💛

12/27/2025

Boxing Day Sale is live 💰 We’re so sorry we’re a day late - our little family has been down and out with the flu😷

Save 35% off EVERYTHING on the website until Jan 5th!

Thank you for all your support during the holidays at the mall pop-ups 🫶 We’re now closed at the Regent location

12/24/2025

You waited until Mary’s water broke to start your wife’s Christmas shopping again? 😅 Perhaps you woke up this morning absolutely flabbergasted that it’s already almost Christmas Eve 🗓️ Or do you just love the chaos of Christmas Eve shopping? 🤯

Here’s the real bad news, Amazon Prime can’t save you now 🫠

But we can ✅

Whatever the reason, we’ve got you covered 🛍️ Stop by our booth at Regent Mall located in the Food Court from 10:00-5:00 and we’ll help you stuff your wifes stocking or put her together a self-care basket she’ll rave about to her friends and we’ll even throw in a gift box 🎁 Because let’s face it, you and I both know gift wrapping is definitely still on your to-do list 📋

Last-minute shopping of this level truly deserves a reward 🥇 Save 15% off your purchase of Upfront products when you spend $100+ , tomorrow (Dec 24th) only!

12/21/2025

Jesse is at the Regent Mall booth with all your holiday gifts and perfect stocking stuffers today until 5 🛍️

Shower steamers are FLYING off the shelves today - make sure you grab yours before they sell out 🚿

Choose from four amazing combos:

☀️ Wake Me Up your sunshine is shower form 🚿 Zesty citrus perfectly paired with Invigorating peppermint helps say good bye to groggy showers and hello to instant motivation

💨 Exhale for when the days feel heavy, the refreshing blend is cooling, clearing and rejuvenating 🚿 Say goodbye to the winter time congestion 🤧

👦 Inhale Junior offers a kiddo safe alternative to Vicks. Crafted with a calming blend of lavender, bright lemon and soft spearmint creating a comforting steam that helps clear tiny noses without overwhelming their senses 🍋

🤕 Halo blends cooling peppermint with soothing chamomile and invigorating rosemary to help clear your head and restore clarity. Perfect for days when you need relief and a moment of quiet comfort 😌

$5 each - each steamer last approx three showers when kept out of the direct stream of water 🚿

12/20/2025

Stop and see Michaela today at the Regent Mall booth - we’ve got a shampoo, conditioner and travel case set for $50!! Lots of travel case colours to choose from but they won’t last long 🛍️

12/20/2025

Still looking for something thoughtful?
Here are our top 5 last-minute gifts:

1️⃣ Shower Steamers
2️⃣ Hair Masks
3️⃣ Shampoo + Conditioner Bars
4️⃣ Bath Soaks
5️⃣ Self-Care gift sets

Find them at Regent Mall, McAllister Mall, or for pickup in Nackawic!

12/18/2025

Upfront is popping up at Regent Mall and McAllister Mall all the way through Christmas Eve!

Perfect for:
✔ last-minute shoppers
✔ stocking stuffers
✔ self-care gifts
✔ people who “don’t need anything” but always appreciate something soothing 😉

12/16/2025

Atlantic Canada — today is your LAST DAY to order online for Christmas delivery! 🎄

Missed it? Don’t worry — our Regent Mall + McAllister Mall pop-ups are fully stocked with all your favourites.

Shop local, shop small, and wrap up your gifting with ease. 💛

12/15/2025

Did you know? You can now choose pickup at our:

📍 Nackawic warehouse
📍 Regent Mall pop-up

Perfect for last-minute gifts or avoiding shipping deadlines. 🎁
Place your order and we’ll take care of the rest!

12/14/2025

We have Vanilla Chai giftsets 😍 Filled with exclusive collab items from Bubbles & Balms 🛁

We’re also completely stocked on travel cases for all your gifting needs 🎁 We have a wide array of colours 🌈 These are the ultimate eco-friendly gift - made with upcycled plastic salvaged from landfill bound refrigerator plastic The Rogerie is seriously raising the bar on eco-friendly and sustainable options ✔️

12/14/2025

Holiday chaos creeping in? It happens to the best of us.

A shower steamer, a deep-conditioning mask, or a fresh shampoo bar might be the 5-minute reset you need.

Shop in-person at Regent Mall or McAllister Mall to find exactly what your nervous system is craving. ✨