12/17/2025
We were honoured to take part in the Trees of Joy event with Make-A-Wish—a magical holiday tradition that brings wish kids’ dreams to life, one beautifully decorated tree at a time. Each year, we proudly sponsor a tree in honour and memory of Holly Tocknell, a cherished Genoa team member whose legacy continues to inspire us.
This year, we had the privilege of being paired with Niall, our incredible four-year-old Make-A-Wish kid. Diagnosed at just two years old with a rare disease that required a year of treatment, Niall faced it all with remarkable courage, a bright smile, and endless resilience. Today, he is healthy and thriving.
Events like Trees of Joy remind us what this season is truly about: hope, community, and creating moments that matter. We’re grateful to support Make-A-Wish and to celebrate the strength of wish kids and their families. Take a look at the video below for a glimpse of this special day shared with our team, Holly’s family, and Niall alongside his sister and parents.
Make-A-Wish Canada Make-A-Wish Canada, Newfoundland & Labrador