04/16/2026
114 years ago, on April 15th, 1912, the RMS Titanic sank in the North Atlantic Ocean after striking an iceberg, resulting in the loss of over 1,500 of the 2,200 people on board. This devastating disaster left a lasting impact around the world, and here at home in Nova Scotia.
Snow & Co. Funeral Home (now Ja Snow Funeral Home in Halifax) played a central role in the aftermath. Owner John Snow, Sr. boarded the recovery vessel Mackay-Bennett as lead undertaker, overseeing the care and identification of those lost. Due to the sheer scale of the tragedy, assistance was called upon from funeral directors across the Maritimes. The Freemasons of Halifax worked tirelessly for three days and nights, constructing over 100 coffins under the direction of Packer Shipwrights and John Snow’s team. They also helped with the loading and unloading of the deceased. Many recovered relics from the ship, including deck chairs and flotation devices, were temporarily housed at Packer’s Shipwrights Boathouse on Pleasant Street as a memorial. Recovery efforts would continue for over a month.
One of the most notable passengers lost was John Jacob Astor IV, the wealthiest man aboard. His remains were recovered on April 22nd, 1912 by the crew of the CS Mackay-Bennett and brought to Halifax, where he was prepared at Snow & Co. Funeral Home. Astor was identified by the initials sewn into the lapel of his jacket. Among the personal items found on him were large sums of money in both English and American currency, gold and silver coins, a gold pencil, cufflinks, a diamond ring, and a gold pocket watch (later claimed and worn by his son, Vincent, for the rest of his life). His remains were returned to New York by train and laid to rest at Trinity Church Cemetery in Manhattan.
Fast forward to 1975—this week’s Throwback Thursday brings us inside our chapel, where Albert Ettinger is pictured with a remarkable piece of history: a portable embalming table. This antique table was not only used locally for at-home preparations, but was also lent to Halifax funeral homes in the aftermath of the Titanic disaster and was famously used in the embalming of John Jacob Astor IV himself. Once returned to our funeral home it was silently forgotten until Albert Ettinger decided that it deserved to be seen and remembered. Today, this historic piece can be found on display at the The East Hants Historical Society in Lower Selma, Nova Scotia.
In the face of unimaginable loss, Nova Scotia’s funeral professionals answered the call with compassion, skill, dedication and quiet strength. We are deeply proud of our funeral home’s connection to this moment in history and of the role local funeral directors played in bringing dignity, care, and respect to those lost in one of the world’s greatest tragedies.