Ray Agency

Well, hello there. We’re a wildly collaborative creative agency based in St. John’s, NL.

02/08/2026

Today, we’re celebrating our rockstar Creative Director, Terri Roberts, for ten unforgettable years at Ray. A true creative force, she turns the toughest briefs into award-winning ideas and whips up killer copy (usually three words or less). She’s an exceptional mentor, a big-hearted leader, and one of the funniest people in the room. 🫶

As someone who famously dodges the spotlight, she’ll probably be cringing at this. But we only get one chance to publicly gush, so we are taking it. 😆

Terri, you are an absolute legend. Thank you for ten years of brilliance! 🥂

01/30/2026

Last night, Ray was cheering on the rising stars in the skilled trades at the 2026 Trailblazer Gala. ✨

Super stoked to partner with Office to Advance Women Apprentices NL on the launch of the Built Collective, an initiative focused on advancing women in trades through apprenticeship and leadership. Our interactive activation invited guests to help us build each other up and share what it means to them, showing how our mission is shaping the industry.

Big congrats to OAWA on a stellar night. 👏🥂

01/28/2026

BIG kudos to our very own senior designer, Courtney Wells, on being selected to join the design jury panel for the 2026 Applied Arts Awards. She’s one of just 16 award-winning international creatives chosen for her sharp eye, standout taste, and over a decade of experience. Her design instincts are so good, they now come with a gavel. 🧑‍⚖️😉

Super proud of you, Court! ✨

01/23/2026

Today, we’re celebrating our production manager, Jennifer Wellsman, for three incredible years at Ray. ✨🎉

We can’t imagine what day-to-day life here would look like without her. She keeps the entire office running smoothly (and very well fed 🙌), tracks all the deadlines, and delegates tasks like a pro. Even our Ray parties wouldn’t be the same without her fun energy and born-to-win attitude - it’s a sight to watch her dominate every game. 💪

So let’s give it up for this queen! 👑👏

12/23/2025

Alarms off. Feet up. 💤🤙

Ray is officially switching to vacation mode from Dec. 23 to Jan. 4, trading emails for turkey dinner and deadlines for holiday romcom binges. 🎉

As we wrap up another awesome year of milestones and incredible collaborations, we thank our amazing clients and the legendary Ray crew. 🙌

Wishing you all the happiest of holidays and a stellar year ahead. Catch you on the flip side. 🥂

12/05/2025

We caught the holiday spirit and teamed up with the Single Parent Association of Newfoundland and Labrador to sprinkle a little extra joy to families in need. 🎁

SPANL’s helpful programs and resources keep hearts full all year round. Kudos to them for making life easier for parents across the province. ✨😇

And to the family who got the mic, umm… get ready for a loud Christmas! 😆

12/01/2025

We’ve got a double header! Check out Atlantic Business Magazine’s November issue, featuring our very own Jenny Smith and Terri Roberts. 👏👏👏

Terri drops wisdom on the art of advertising and what makes a great creative, in a series spotlighting creative directors from across Atlantic Canada. While Jenny takes a deep dive into her career, from early advertising days to starting Ray, to landing in the ABM Top 50 CEO Hall of Fame (and what comes next). ✨

BIG cheers to this power duo! 🥂💪

11/29/2025

We wrapped up the Ray Week last night in full-on country fashion. Boots, hats, and a whole lotta yeehaw energy. 🤠

As Ray continues to grow beyond NL, having people from three different time zones in one room felt like a win all on its own. Throw in museum trips, PD sessions, incredible food, some line dancing (yep, really), and a country-western Christmas bash to send us off in style… and you’ve got a whole rodeo. 🎉

Kudos to this wild bunch for such a legendary week! ✨💃🎸

11/12/2025

We love a good local spotlight on our homegrown talent. 🙌

We’re stoked to team up with MusicNL as sponsor of this year’s Media Person of the Year Award, recognizing outstanding media work, from broadcasting to publishing and podcasts.

Best of luck to all the nominees! 💪✨

11/05/2025

From the ad that inspired a career to the ads that live rent free in her head, check out all the work that makes our creative director, Terri Roberts, keep swinging for the fences. (Just don’t get her started on lodged balls.) 🙌

Catch her full interview in LBB's “The Work That Made Me” feature. https://lbbonline.com/news/Levis-Jeans-Jane-Austen-and-British-Airways-Ads-The-Work-That-Made-Terri-Roberts

11/05/2025

Cheers to Lisa Hynes, our awesome Finance and Office Manager, on seven years at Ray. 🎉

With over 20 years of accounting experience, Lisa is the backbone of our operations, from coordinating our travel to chasing us for timesheets. She’s also a legend on the dance floor. Don’t challenge her to a dance-off unless you’re ready for the heat. 💃

10/21/2025

We’ve had boots on the ground in Nova Scotia for the past four years, and now we’re pumped to kick things up a notch. We’re excited to announce Ray’s acquisition of MediaBonnet, a stellar independent media planning, buying, and strategy agency based in Halifax. 🎉

This move is all about beefing up our in-house media department and giving both our and MediaBonnet’s clients the full package - creative, strategy, production, planning, and media, all under one roof. We’re super stoked to welcome MediaBonnet’s amazing team and clients to Ray. 🙌

🔗 For more info, visit the link below:
https://rayagency.ca/news/ray-expands-in-house-media-team/

Address

18 Argyle Street
St. John's, NL

Website

http://www.rayagency.ca/

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