Ray Agency

Ray Agency Well, hello there. We’re a wildly collaborative creative agency based in St. John’s, NL.

12/01/2025

We’ve got a double header! Check out Atlantic Business Magazine’s November issue, featuring our very own Jenny Smith and Terri Roberts. 👏👏👏

Terri drops wisdom on the art of advertising and what makes a great creative, in a series spotlighting creative directors from across Atlantic Canada. While Jenny takes a deep dive into her career, from early advertising days to starting Ray, to landing in the ABM Top 50 CEO Hall of Fame (and what comes next). ✨

BIG cheers to this power duo! 🥂💪

We wrapped up the Ray Week last night in full-on country fashion. Boots, hats, and a whole lotta yeehaw energy. 🤠 As Ray...
11/29/2025

We wrapped up the Ray Week last night in full-on country fashion. Boots, hats, and a whole lotta yeehaw energy. 🤠

As Ray continues to grow beyond NL, having people from three different time zones in one room felt like a win all on its own. Throw in museum trips, PD sessions, incredible food, some line dancing (yep, really), and a country-western Christmas bash to send us off in style… and you’ve got a whole rodeo. 🎉

Kudos to this wild bunch for such a legendary week! ✨💃🎸

We love a good local spotlight on our homegrown talent. 🙌We’re stoked to team up with MusicNL as sponsor of this year’s ...
11/12/2025

We love a good local spotlight on our homegrown talent. 🙌

We’re stoked to team up with MusicNL as sponsor of this year’s Media Person of the Year Award, recognizing outstanding media work, from broadcasting to publishing and podcasts.

Best of luck to all the nominees! 💪✨

Cheers to Lisa Hynes, our awesome Finance and Office Manager, on seven years at Ray. 🎉With over 20 years of accounting e...
11/05/2025

Cheers to Lisa Hynes, our awesome Finance and Office Manager, on seven years at Ray. 🎉

With over 20 years of accounting experience, Lisa is the backbone of our operations, from coordinating our travel to chasing us for timesheets. She’s also a legend on the dance floor. Don’t challenge her to a dance-off unless you’re ready for the heat. 💃

We’ve had boots on the ground in Nova Scotia for the past four years, and now we’re pumped to kick things up a notch. We...
10/21/2025

We’ve had boots on the ground in Nova Scotia for the past four years, and now we’re pumped to kick things up a notch. We’re excited to announce Ray’s acquisition of MediaBonnet, a stellar independent media planning, buying, and strategy agency based in Halifax. 🎉

This move is all about beefing up our in-house media department and giving both our and MediaBonnet’s clients the full package - creative, strategy, production, planning, and media, all under one roof. We’re super stoked to welcome MediaBonnet’s amazing team and clients to Ray. 🙌

🔗 For more info, visit the link below:
https://rayagency.ca/news/ray-expands-in-house-media-team/

It takes grit and guts to grow your agency from a kitchen table to one of Atlantic Canada’s most recognized creative sho...
10/20/2025

It takes grit and guts to grow your agency from a kitchen table to one of Atlantic Canada’s most recognized creative shops. Jenny Smith did it… and earned one of the province's highest accolades for it. 🏆🥳

Big congrats to Jenny on winning Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE) 2025 Entrepreneurial Excellence Award, recognizing outstanding vision, leadership, and impact. It’s a celebration of the extraordinary mark she’s made on the province for decades, driving growth, creating jobs, and contributing to the economy. 🙌

We’re so proud of the agency she built, the work she’s inspired, and the space she’s created for all of us to show up as our real selves. Swear words and all. 😆

Huge shoutout to all the winners and incredible women entrepreneurs. 👏

Last night, the ICE Awards were a total blast! 🎉We had an amazing time celebrating the best of Atlantic Canada’s creativ...
10/17/2025

Last night, the ICE Awards were a total blast! 🎉
We had an amazing time celebrating the best of Atlantic Canada’s creative work and are so proud to be part of this incredible community. We also took home some hardware for our packaging design, logo identity, and reactive campaigns. Big cheers to all the winners and clients. A huge shoutout to Atlantic Business Magazine for throwing such an awesome gala. ✨

Today we’re raising a (virtual) toast to Robin Cook, our brilliant Media Director, who’s been rocking the Ray world for ...
10/16/2025

Today we’re raising a (virtual) toast to Robin Cook, our brilliant Media Director, who’s been rocking the Ray world for two whole years. 🥳

She’s an award-winning media powerhouse who’s executed global campaigns and handled seven-figure budgets like it’s no big deal. From planning and buying to post-campaign reporting, Robin’s got big-league media chops. She’s also a published author, business advisor, proud mom of two, and somehow still manages to keep her inbox under control. (We suspect time travel.) 😁

We’re so lucky to have you, Robin. 💙

We’ve been busy growing the Ray team, and it’s high time we made some introductions. ⭐️ Karen’s the newest addition to o...
09/29/2025

We’ve been busy growing the Ray team, and it’s high time we made some introductions.

⭐️ Karen’s the newest addition to our Halifax team. With decades of advertising experience across telecommunications, CPG, tourism, finance, and more, she’s a true pro in account management, creative solutions, and strategy. Add a heart of gold, and you’ve got an Account Director we’re thrilled to have on board.

⭐️ Sam’s a new face at Ray, but she’s already managing several social accounts as our rockstar Account Manager and Social Media Lead. An expert in CRM, digital media, and analytics, she’s a total blast to have on the team.

⭐️ Ryan joined us to cover a mat leave, but we just couldn’t let him go. We’re excited to bring him on full-time as our Junior Graphic Designer for his killer chops and great vibes.

Big love to this amazing team. We’re so lucky to have y’all. 🙌

We’re a little late on this one, but huge kudos to Jenny Carroll, our Account Director, for hitting her 1-year mark at R...
09/25/2025

We’re a little late on this one, but huge kudos to Jenny Carroll, our Account Director, for hitting her 1-year mark at Ray. 🎉

Jenny has worked across multiple industries, managed big teams and budgets, and developed killer business strategies. She also makes client management look effortless. And of course, her dog, Betty, deserves an honorary mention too. Betty’s a star, an unofficial Ray part-timer, and a full-time heart-stealer. 🐾💙

Six days. Six shoot locations. One small but mighty crew taking on Newfoundland’s stunning Southwest Coast. 🌊✨Big ups to...
09/19/2025

Six days. Six shoot locations. One small but mighty crew taking on Newfoundland’s stunning Southwest Coast. 🌊✨

Big ups to our amazing crew, Cec, Dru, and John, for being awesome partners and getting up at ridiculous o’clock to chase all those sunrises. 🙌 And huge thanks to our partner, Tourism Southwest, and all the tourism operators who showed us tremendous hospitality along the way! 💛

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18 Argyle Street
St. John's, NL

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