Ray Agency

Ray Agency Well, hello there. We’re a wildly collaborative creative agency based in St. John’s, NL.

Today, we’re celebrating our production manager, Jennifer Wellsman, for three incredible years at Ray. ✨🎉We can’t imagin...
01/23/2026

Today, we’re celebrating our production manager, Jennifer Wellsman, for three incredible years at Ray. ✨🎉

We can’t imagine what day-to-day life here would look like without her. She keeps the entire office running smoothly (and very well fed 🙌), tracks all the deadlines, and delegates tasks like a pro. Even our Ray parties wouldn’t be the same without her fun energy and born-to-win attitude - it’s a sight to watch her dominate every game. 💪

So let’s give it up for this queen! 👑👏

12/23/2025

Alarms off. Feet up. 💤🤙

Ray is officially switching to vacation mode from Dec. 23 to Jan. 4, trading emails for turkey dinner and deadlines for holiday romcom binges. 🎉

As we wrap up another awesome year of milestones and incredible collaborations, we thank our amazing clients and the legendary Ray crew. 🙌

Wishing you all the happiest of holidays and a stellar year ahead. Catch you on the flip side. 🥂

We caught the holiday spirit and teamed up with the Single Parent Association of Newfoundland and Labrador to sprinkle a...
12/05/2025

We caught the holiday spirit and teamed up with the Single Parent Association of Newfoundland and Labrador to sprinkle a little extra joy to families in need. 🎁

SPANL’s helpful programs and resources keep hearts full all year round. Kudos to them for making life easier for parents across the province. ✨😇

And to the family who got the mic, umm… get ready for a loud Christmas! 😆

12/01/2025

We’ve got a double header! Check out Atlantic Business Magazine’s November issue, featuring our very own Jenny Smith and Terri Roberts. 👏👏👏

Terri drops wisdom on the art of advertising and what makes a great creative, in a series spotlighting creative directors from across Atlantic Canada. While Jenny takes a deep dive into her career, from early advertising days to starting Ray, to landing in the ABM Top 50 CEO Hall of Fame (and what comes next). ✨

BIG cheers to this power duo! 🥂💪

We wrapped up the Ray Week last night in full-on country fashion. Boots, hats, and a whole lotta yeehaw energy. 🤠 As Ray...
11/29/2025

We wrapped up the Ray Week last night in full-on country fashion. Boots, hats, and a whole lotta yeehaw energy. 🤠

As Ray continues to grow beyond NL, having people from three different time zones in one room felt like a win all on its own. Throw in museum trips, PD sessions, incredible food, some line dancing (yep, really), and a country-western Christmas bash to send us off in style… and you’ve got a whole rodeo. 🎉

Kudos to this wild bunch for such a legendary week! ✨💃🎸

We love a good local spotlight on our homegrown talent. 🙌We’re stoked to team up with MusicNL as sponsor of this year’s ...
11/12/2025

We love a good local spotlight on our homegrown talent. 🙌

We’re stoked to team up with MusicNL as sponsor of this year’s Media Person of the Year Award, recognizing outstanding media work, from broadcasting to publishing and podcasts.

Best of luck to all the nominees! 💪✨

Cheers to Lisa Hynes, our awesome Finance and Office Manager, on seven years at Ray. 🎉With over 20 years of accounting e...
11/05/2025

Cheers to Lisa Hynes, our awesome Finance and Office Manager, on seven years at Ray. 🎉

With over 20 years of accounting experience, Lisa is the backbone of our operations, from coordinating our travel to chasing us for timesheets. She’s also a legend on the dance floor. Don’t challenge her to a dance-off unless you’re ready for the heat. 💃

We’ve had boots on the ground in Nova Scotia for the past four years, and now we’re pumped to kick things up a notch. We...
10/21/2025

We’ve had boots on the ground in Nova Scotia for the past four years, and now we’re pumped to kick things up a notch. We’re excited to announce Ray’s acquisition of MediaBonnet, a stellar independent media planning, buying, and strategy agency based in Halifax. 🎉

This move is all about beefing up our in-house media department and giving both our and MediaBonnet’s clients the full package - creative, strategy, production, planning, and media, all under one roof. We’re super stoked to welcome MediaBonnet’s amazing team and clients to Ray. 🙌

🔗 For more info, visit the link below:
https://rayagency.ca/news/ray-expands-in-house-media-team/

It takes grit and guts to grow your agency from a kitchen table to one of Atlantic Canada’s most recognized creative sho...
10/20/2025

It takes grit and guts to grow your agency from a kitchen table to one of Atlantic Canada’s most recognized creative shops. Jenny Smith did it… and earned one of the province's highest accolades for it. 🏆🥳

Big congrats to Jenny on winning Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE) 2025 Entrepreneurial Excellence Award, recognizing outstanding vision, leadership, and impact. It’s a celebration of the extraordinary mark she’s made on the province for decades, driving growth, creating jobs, and contributing to the economy. 🙌

We’re so proud of the agency she built, the work she’s inspired, and the space she’s created for all of us to show up as our real selves. Swear words and all. 😆

Huge shoutout to all the winners and incredible women entrepreneurs. 👏

Last night, the ICE Awards were a total blast! 🎉We had an amazing time celebrating the best of Atlantic Canada’s creativ...
10/17/2025

Last night, the ICE Awards were a total blast! 🎉
We had an amazing time celebrating the best of Atlantic Canada’s creative work and are so proud to be part of this incredible community. We also took home some hardware for our packaging design, logo identity, and reactive campaigns. Big cheers to all the winners and clients. A huge shoutout to Atlantic Business Magazine for throwing such an awesome gala. ✨

Today we’re raising a (virtual) toast to Robin Cook, our brilliant Media Director, who’s been rocking the Ray world for ...
10/16/2025

Today we’re raising a (virtual) toast to Robin Cook, our brilliant Media Director, who’s been rocking the Ray world for two whole years. 🥳

She’s an award-winning media powerhouse who’s executed global campaigns and handled seven-figure budgets like it’s no big deal. From planning and buying to post-campaign reporting, Robin’s got big-league media chops. She’s also a published author, business advisor, proud mom of two, and somehow still manages to keep her inbox under control. (We suspect time travel.) 😁

We’re so lucky to have you, Robin. 💙

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18 Argyle Street
St. John's, NL

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