09/13/2022
Carrefour tried to make a recycled plastic bottle for their milk (milk is sold in bottles and cartons in France). Consumers stopped buying it. Why? Because it’s grey, not white, and looks ugly at the dinner table. So carrefour switched it back. The burden is not just on companies to change - it’s also on people to become aware, challenge their own biases and consumption patterns. You see the news - no one is coming to save us and there is no Planet B.