Sullivan + Associates in Thunder Bay has been providing expert psychotherapy and assessments since 2007.
We're dedicated to enhancing mental well-being across Northwestern Ontario. Our psychology clinic, located in the heart of Thunder Bay, provides psychotherapy and assessment services for all age ranges.
12/26/2025
At Sullivan + Associates, every client deserves a connection that works.
Here’s our promise:
If your first session doesn’t meet your needs, we’ll match you with a new clinician.
The first appointment with the new clinician is on us.
Because therapy works best when you feel seen, heard, and supported.
12/24/2025
We all have those tasks we just don't want to do, but the hardest part is usually just getting started. Instead of waiting for motivation to strike, try lowering the barrier to entry by focusing on just one bite-sized chunk. You can also make the task more pleasant by pairing it with your favourite music or a drink. Using transition moments, like right after a meal, is a great way to build momentum without overthinking it. Finding your own personal recipe for getting activated makes the big tasks feel much smaller. What is one thing you’ve been putting off that you can start today?
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12/22/2025
Every step you take, even the ones that feel small, moves you toward growth. Healing isn't always linear.
🌿 Find support → drsullivan.ca
12/17/2025
Which therapy is actually the "best"? 🤔
While CBT has an 80% success rate, the real secret isn’t just the method—it’s the fit.
The most effective therapy is the one that is: ✅ Evidence-based ✅ Comfortable for YOU ✅ Consistent
It’s about finding the tool that helps you break old patterns and build new ones. It’s okay to tweak your approach as you go—mental health is a journey, not a one-size-fits-all! 🛠️✨
12/17/2025
Shorter days can make everything feel a little heavier…but sometimes it’s more than the winter blues.
If your energy, mood, or motivation feel off, you don’t have to figure it out alone.
💙 Support is closer than you think → drsullivan.ca
12/10/2025
AI is integrated into everything—even our requests for emotional support. It excels at validation, but therapy requires understanding the deep, complex context of your life and relationships. Can an algorithm truly grasp the nuance of finding your partner "annoying?"
This short video explores the dangerous gap between hearing and understanding, and why that limited perspective matters for your mental health journey.
12/08/2025
Ever feel like your mind is buzzing even when you’re doing nothing?
A small digital break can give your brain the quiet it’s been craving.
Start small, stay consistent, and watch how much lighter you begin to feel.
12/05/2025
Is getting your ADHD child out of bed a daily battle? 😴
We know the morning wars are real. Our new video shares a simple, proven strategy that starts 15 minutes before wake-up time. Learn how to use light, medication timing, and gradual steps to activate your child's brain for a calmer, stress-free morning. Say goodbye to the struggles!
11/28/2025
It takes courage to be seen and understood.
Therapy offers a safe space to explore your thoughts, feelings, and growth.
💙 Start your journey today → drsullivan.ca
11/27/2025
Understanding the Core Aspects of Addiction 🧠
Addiction, formally called Substance Use Disorder, is a chronic condition marked by uncontrollable use, intense cravings, and cycles of relapse despite continuous harm. This persistent use is driven by the psychological parts of addiction—impaired control caused by changes in the brain circuits that regulate reward and self-control.
Crucially, addiction alters brain function, leading to physical dependence; this can cause tolerance, withdrawal, and compulsive behaviours due to shifts in reward pathways and executive functions. While this model primarily addresses substance use, it is important to note that some behaviours can also become addictive, exhibiting craving and loss of control, though only a few are recognized as official behavioural disorders.
We must approach addiction with knowledge, empathy, and support.
11/26/2025
Nobody likes feeling negative emotions, but trying to ignore them is usually the worst strategy. 😬
The research-backed truth? The best way to deal with pain and distress is to feel them, manage them, and then change your mental channel.
Check out my new video where I explain the simple, 2-step process for processing negative emotions and reducing their long-term impact!
11/25/2025
Tired of scrolling bad news until your energy is completely drained? 😫
It’s called Doomscrolling, and it’s a compulsive pattern that costs you more than just time—it costs you your peace of mind.
This week, we're breaking down this destructive habit. We'll show you why you keep getting pulled into the negative news cycle and give you a simple action plan to take back control of your phone and your mental energy.
Ready to stop the scroll and reclaim your time? The solution is simpler than you think.
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Contact The Practice
Send a message to Sullivan + Associates Clinical Psychology:
Our passion for helping others inspired us to open a small private practice in 2007.
With only a small yellow page ad + positive word-of-mouth, our little practice quickly grew, requiring us to relocate to a more prominent office building within a year.
Since that time, we have remained committed to Our Values, our passion for excellence + desire to help people with a warm, down to earth style.
Today, we are proud to serve the community of Thunder Bay + Northwestern Ontario with 30 team members who are committed to providing an exceptional client experience.
Ten years later, we have achieved our dream of creating a full-service psychology clinic to help Children, Teens + Adults to Live The Lives They Deserve.