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JeffCo

We can all use a hand at times, whether in our career path or in our lives. Get back on track & move toward your goals! You're not alone, & I can help.

Welcome to JeffCo! I’m Jeff - coach, guide and founder of JeffCo. I’m a CTI trained Coach, working with both corporate and individual clients to help them level up from wherever/whatever seems to be holding them back. My professional background has a bit of everything in it – working in hospitalities, group homes and assisted living residences, software development and services and marketing/advertising. The common element of all of these roles was Human Resources – how to bring out the best from staff with a focus on their happiness, growth and productivity. Energized, focused and loyal employees benefit everyone - employee, company and client alike! I built a solid career in HR, and loved my work. But increasingly often I found myself working with clients in areas around growth and development - getting ‘unstuck’, so to speak. This process of exploration and clarification allowed my staff more powerful choices while breaking through to the next level of competence and excellence. Coaching and counseling gave my internal clients new direction and opportunities, and gave ME life. This realization was a catalyst, causing me to split my focus in two: Corporate Coaching (maximizing individual and team development in the workplace) and Personal/Life Coaching (enabling breakthroughs through self-discovery, development & realization). What is best in life? Seeing my clients connect to goals, drive and vision. Facilitating growth and understanding as you move past roadblocks to find new and better ways to get what you want/where you want to go. Assisting you in leveling up as you progress in your career and life. Helping you get unstuck and feeling good about it all. No, feeling GREAT about it. You deserve it.

12/18/2025

WHOA.

This is a lot. I think I'll do a question for myself every two days, so I don't get overwhelmed and just quietly quit!

11/04/2025

This is a big one, for a few reasons.

People that have come from scarcity tend to hold on to things. Things that no longer serve, if ever they did. Things that might be (MIGHT BE) needed. Things that were expensive, that had meaning, that were hard to find, that looked good when I had a 27 inch waist, that I thought I'd love or that'd change me somehow for the better. Things.

Wow, that got personal. I was all 'third-person'ing and then my subconscious got on in there! But you see what I mean.

Decluttering is HARD, I know. But it's crucial to growth to move forward unencumbered. Start where you can - if you're feeling plucky, do a room! If you're feeling unsure, start with a drawer. You'll need four boxes - Keep, Donate, Give to a Specific Person, and Garbage. Examine each item individually and ask yourself "If this got p**p on it, would I keep it?" and go from there.

The good news is that it does get easier, and it honestly is liberating. You can feel the weight shift off of you, and that's a real sign that you're ready to move.

And if you're really finding it challenging or impossible? A therapist can assist in understanding and reframing, and a professional de-clutterer (they exist and are amazing!) can help with the physical.

Don't give up. Future You is worth it. CURRENT YOU is worth it.

10/16/2025

This. Is. Important.

I kind of hate it when pages do that period spacing thing, but here we go - I succumbed! Because I don't want you to zip past this.

If you don't know what you want, you'll never be satisfied

If you don't know what you want, you'll always be distracted by sparkly things

If you don't know what you want, you can't get it!

If you don't know what you want, you'll fill your life with things that have little-to-no-value

If you don't know what you want, you'll be surviving and not thriving

What is non-negotiable for you at this moment in time, this moment of your life?

Pro Tip: Keep your brain in the realm of the positive - write what you WANT and don't focus on what you DON'T WANT. The weeding of your garden can come later, this is the blue sky stage of glorious "I WANT".

ProPro Tip: Many of us have been raised to avoid I Want statements and thoughts, but friends - go for it. Become who you needed as a kid and make space for yourself.

10/13/2025

Hey friends!
Here's a tough one. Detach from the past.

We're bad at this. Like, really bad. Forgive but don't forget, grudges, self-recrimination, saboteur voices, shame, guilt - this list could take hours...

Read through the three suggestions below - what do they have in common?

They're about YOU. Not other people - just you! And that's the focus here, isn't it. You want to move into a life where you are the conscious focus, where you are the main character, where you aren't carrying the weight of all of those things (the massive list above) that no longer serve you. That's where your power lives.

And of course, sometimes they'll come creeping back in asking/demanding space at your table. When they do, just recognize them and shoo them back out. They don't get to occupy space in your new life. You're making room for the GOOD S**T.

10/08/2025

OK, I really enjoyed your responses to How to Restart Life Again - thank you for sharing them!

You may have gathered that there's no one way to do it. Different strokes for different folks, as they say. Having said that I'm going to do a coaching thing and shift perspective a little. There's no one way, but there ARE some 'better' ways!

For many people, stuckitude happens when we're ignoring something. Plenty of reasons why we might, like seriously TONS of em. Often it's an internal saboteur or two trying to protect us from something by preventing us from doing anything at all.

Here's the dealio: one can't move forward unless one acknowledges and accepts where we are. People hate this - I get pushback from clients all the time on this! "Why spend time poking this? This is uncomfortable. Why dwell on the negative?"

Don't weight what you're acknowledging. It's not bad, it's not good - it just is. It's where you are in this moment. From there, you can really start to build a plan to get OUT of this moment and into a different one, a designed one. A CONSCIOUS one.

That's where the power is.

What else will benefit you as you're rebooting 'You'ness?

10/07/2025

Friends - after a few years of whatevs, I've decided to rejoin the fray! I've missed and missed out on many things - social, professional, you name it. I'm excited about stepping back in the world, but there's some paralysis and even dread present.

So. Where does one start?

If there's one thing that I love as a coach and lifelong learner - it's a good question! So let's ponder this for a little bit. How does one restart life again?

Any thoughts? I'll be back to share my ideas, please feel free to jump in and join with yours at any time!

10/06/2025

WOWZERS! I was gone for longer than I intended, that's for sure!

But it was (mostly) good time away, and (mostly!) needed time away. Much was accomplished, some things created, others fell by the wayside, births, deaths, healththings, shenanigans, dating - you name it! I hope that the time on YOUR end was spent with you being happy and healthy.

So, starting tomorrow I'll be posting on a regular schedule again - things that have crossed my radar or given me pause for thought. This page is all about growth - personal AND professional, so you can expect a mix of both. And some humour. Can't leave that out!

I've got a couple of spots opening shortly and am accepting new clients! If you've been stuck, blocked, or at an impasse - drop me a line and let's get you moving again

02/13/2024

Hey friends - how're things going with your New Year's Resolution(s)?

Accountability is one of the biggest factors that REALLY make a difference when it comes to making necessary changes in one's life - personally and professionally both!

I'm accepting new coaching clients in February and March - if you'd like a hand in realizing your goals, drop me a line and let's get the ball rolling! I'm pretty darn good at what I do, and I'd love to help.

Fall down six times, get up seven :)

02/12/2024

It can be hard to change at times. Our habits run deep, our reflexes and reactions can be so SO strong. Often, we only recognize and celebrate the big changes and huge steps - but there are plenty of small changes that should be acknowledged as well.

When I'm working with clients, it's these small changes that we celebrate first - movement in the direction that the client has chosen, that's the key. A change made, then seen and reinforced, and then made again. Building a new habit, a new muscle, a healthier way of being.

Check these out, and give them some thought - what's a small change that you've made in the past few months, and how's it working out for you? Or is there one of these that really resonates with you and that you'd like to start flexing?

01/14/2024

These gems are from Brianna Pastor.
Delicious.

01/14/2024

There's an adage that says "Start as you mean to finish" - and these suggestions are a great way to do that!

Re the first point: Writing them down (by hand if you can!) does a number of things that make a positive difference in your mind, body and spirit. It helps set intentions for you, it reaches into the swirl of mess in your brain and pulls out the good bits (which can calm a harried mind!), and it concretizes the abstract in a way that assists in making things REAL and ACHIEVABLE.

Start as you mean to finish, my friends. What's one hope and dream YOU have for the coming months? Share, and I'll reveal one of mine :)

10/27/2023

Empathy.
Despair.
Relief.

These prompts are a wild ride, I tell you what!

Empathy. I've always felt empathy and sympathy both, to the extreme. I help worms in puddles, I feel it in my heart when people share things with me, I live and relive others' emotional reactions and states often. I'm highly susceptible to marketing that deals with empathy (a commercial where someone comes home and surprises family that loves them, etc).

If you're unclear on the difference, btw - Brene Brown does a great breakdown here: https://www.youtube.com/watch?v=KZBTYViDPlQ

Despair. This is a rare feeling for me - although I've felt it a couple of times this past year. In the wee hours, feeling like I am and have nothing of value to anyone and there's just no point in going on. But quickly thereafter one of my inner team swings in with a heartfelt BULLS**T and lights a candle in the dark.

Relief. I love this feeling, honestly - although it's preceded by AUGH or EEK! I dropped a ceramic bowl that I love, a one of a kind piece given as a gift by someone who's no more. My foot flew out and somehow guided it to the ground unbroken. The relief I felt just then was visceral and powerful, and I understood why some believe in higher powers. Wowzers.

Address

Rhodes Avenue
Toronto, ON
M4J4X5

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+14166713560

Website

http://www.jeffplotnikoff.com/

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