https://www.linkedin.com/in/janstanovnik/

Jan Stanovnik, Vancouver, BC (2026)

01/28/2026

I received a lot of positive feedback and questions after sharing my thoughts on the future of sales and customer service in the supplement industry. Some of you asked how to create legendary customer service and whether we have achieved it. While it isn’t easy, I believe we have succeeded, but there is always room for improvement.

Let me explain what true customer service in our industry should be. 𝐀 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐢𝐦𝐢𝐧𝐠 𝐟𝐨𝐫 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐢𝐧 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐚𝐫𝐞𝐚 𝐦𝐮𝐬𝐭 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬, 𝐬𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐚 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐨 𝐚 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡.

In today’s fast-paced world, it is easy to view customer interactions as mere transactions. But at ABBA Nutrition, where long-term health and wellness outcomes are key, this approach misses the mark.

We believe our relationship with customers should go far beyond simple exchanges. We are not just manufacturing and selling supplements; we are providing tools for their health journeys. That is why we focus on moving from transactional to transformational relationships.

👉 So, what does this shift look like?

𝟏. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐍𝐞𝐞𝐝𝐬
It starts with truly understanding our customers: their goals, concerns, and challenges. When customers place their order or call for more information, we prioritize listening deeply, creating personalized profiles that enable us to offer tailored solutions that resonate with their unique needs.

𝟐. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐅𝐢𝐫𝐬𝐭
We empower our customers with knowledge, guiding them to make informed health decisions. We clearly communicate what to expect with their orders, providing detailed product information and answering any questions they may have.

𝟑. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭
Trust is the foundation of transformational relationships. By consistently delivering high-quality products and fulfilling our promises, we build lasting trust. We follow up with customers to check on their progress and provide further assistance, fostering strong, enduring relationships.

𝟒. 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐕𝐚𝐥𝐮𝐞
We focus on creating lasting impacts, offering special consultations and lifestyle advice that enhance the benefits of our products and support healthier lives. This transforms our customer relationships into true partnerships.

In the supplement industry, where outcomes can profoundly impact lives, this approach is not just preferable; it is essential.

Let’s commit to making our customer relationships more than just transactions. Let’s be the trusted partners our customers deserve on their path to better health and wellness.

#𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 #𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬 #𝐇𝐞𝐚𝐥𝐭𝐡𝐉𝐨𝐮𝐫𝐧𝐞𝐲

01/15/2026

🌟 𝐅𝐫𝐨𝐦 𝐖𝐨𝐫𝐥𝐝 𝐄𝐱𝐩𝐨 𝐭𝐨 𝐑𝐞𝐚𝐥 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐢𝐧 𝐖𝐡𝐢𝐭𝐞 & 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 🌟

Two years ago, we had the privilege of presenting ABBA Nutrition for the first time at the White Label World Expo in Frankfurt. Since then, a lot has happened.

New partnerships were formed.
New brands were launched.
New products reached the market.

Most importantly, many companies and individuals trusted us with their vision and allowed us to become part of their journey.

In a fast-growing and highly competitive supplements industry, white labeling and private labeling remain two of the most effective ways to build and scale a brand:
🔹 𝐖𝐡𝐢𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 – A fast and cost-efficient way to enter the market with proven, market-tested products under your own brand.
🔹 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 – A fully customized approach, where formulations, positioning, and branding are developed exclusively for you.

Both paths require more than just manufacturing.
They require experience, scientific insight, regulatory knowledge, and a deep understanding of how products are actually sold and retained in the market.

At ABBA Nutrition, we support partners with:
• Ready-to-launch white label products with a proven sales and retention history
• Private label development with leading scientists and formulation experts
• Strategic guidance from concept to commercialization
• A long-term partnership mindset, not just production

We are grateful to all vendors, scientists, clients, and partners who believed in our vision and walked this road with us since the Expo. Your trust allowed us to grow, improve, and build something meaningful together.

If you are considering launching or expanding your supplement brand through white or private labeling, we would be glad to explore how we can support your next step.

hashtag

01/14/2026

The best energy drink is three liters of water.

The best focus drug is eight hours of sleep.

The best antidepressant is 45 minutes of exercise.

Supplements don’t replace these foundations, they support them when life, stress, age, or performance demands more from your body.

Let no one tell you otherwise. Health is simple, but discipline is not.

Comment YES if you agree.

01/09/2026

𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐭𝐫𝐞𝐚𝐭𝐬 𝐨𝐫 𝐚 𝐡𝐞𝐚𝐥𝐭𝐡 𝐡𝐮𝐫𝐝𝐥𝐞?

While the festive season is for indulgence, the combination of high sugar, increased stress, and late nights can lead to an internal imbalance known as Candidiasis (yeast overgrowth).

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐜𝐚𝐧𝐝𝐢𝐝𝐢𝐚𝐬𝐢𝐬 𝐛𝐞 𝐝𝐢𝐬𝐭𝐢𝐧𝐠𝐮𝐢𝐬𝐡𝐞𝐝 𝐟𝐫𝐨𝐦 𝐨𝐭𝐡𝐞𝐫 𝐢𝐬𝐬𝐮𝐞𝐬?
Candidiasis is often associated with a combination of symptoms, such as 𝒑𝒆𝒓𝒔𝒊𝒔𝒕𝒆𝒏𝒕 𝒔𝒖𝒈𝒂𝒓 𝒄𝒓𝒂𝒗𝒊𝒏𝒈𝒔, 𝒃𝒍𝒐𝒂𝒕𝒊𝒏𝒈, 𝒂 𝒘𝒉𝒊𝒕𝒆 𝒄𝒐𝒂𝒕𝒊𝒏𝒈 𝒐𝒏 𝒕𝒉𝒆 𝒕𝒐𝒏𝒈𝒖𝒆, and 𝒇𝒂𝒕𝒊𝒈𝒖𝒆 𝒕𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 𝒏𝒐𝒕 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒘𝒊𝒕𝒉 𝒓𝒆𝒔𝒕. Many people are surprised to learn that 𝒃𝒓𝒂𝒊𝒏 𝒇𝒐𝒈, 𝒋𝒐𝒊𝒏𝒕 𝒑𝒂𝒊𝒏, and 𝒓𝒆𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒇𝒖𝒏𝒈𝒂𝒍 𝒊𝒏𝒇𝒆𝒄𝒕𝒊𝒐𝒏𝒔 are also frequent signs that the body's microbial balance is off.

𝐑𝐞𝐬𝐭𝐨𝐫𝐢𝐧𝐠 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐧𝐚𝐭𝐮𝐫𝐚𝐥𝐥𝐲 🌿
To restore balance naturally, focus on a combination of lifestyle changes and functional nutrition. Beyond reducing sugar and prioritizing sleep, you can support your recovery with kitchen staples like garlic, ginger, and apple cider vinegar. Recent scientific research is also changing the game by highlighting the "CBD Connection" as a modern, supportive tool for maintaining internal harmony.

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐬𝐚𝐲?
Modern studies, including those published in the Canadian Journal of Microbiology (2024) and indexed by the NIH, indicate that CBD may:
✅ 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐬 𝐁𝐢𝐨𝐟𝐢𝐥𝐦𝐬: Breaking down the protective "shield" yeast uses to hide.
✅ 𝐈𝐧𝐡𝐢𝐛𝐢𝐭𝐬 𝐆𝐫𝐨𝐰𝐭𝐡: Preventing Candida from shifting into its aggressive, invasive state.
✅ 𝐒𝐨𝐨𝐭𝐡𝐞𝐬 𝐈𝐫𝐫𝐢𝐭𝐚𝐭𝐢𝐨𝐧: Calming the inflammation naturally caused by overgrowth.

When paired with a healthy lifestyle, using a high-quality CBD oil offers a modern, science-backed approach to supporting gut harmony. Alongside antifungal foods, CBD is increasingly studied as a supportive compound that may help address microbial imbalance through mechanisms beyond diet alone.

Balance starts with daily habits. How are you supporting your gut this season?

𝐏𝐞𝐞𝐫-𝐫𝐞𝐯𝐢𝐞𝐰𝐞𝐝 𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬:
· 𝑈𝑛𝑐𝑜𝑣𝑒𝑟𝑖𝑛𝑔 𝑡ℎ𝑒 𝑎𝑛𝑡𝑖𝑓𝑢𝑛𝑔𝑎𝑙 𝑝𝑜𝑡𝑒𝑛𝑡𝑖𝑎𝑙 𝑜𝑓 𝐶𝑎𝑛𝑛𝑎𝑏𝑖𝑑𝑖𝑜𝑙 𝑎𝑛𝑑 𝐶𝑎𝑛𝑛𝑎𝑏𝑖𝑑𝑖𝑣𝑎𝑟𝑖𝑛, 𝑃𝐿𝑂𝑆 𝑁𝑒𝑔𝑙𝑒𝑐𝑡𝑒𝑑 𝑇𝑟𝑜𝑝𝑖𝑐𝑎𝑙 𝐷𝑖𝑠𝑒𝑎𝑠𝑒𝑠, 𝐹𝑒𝑏𝑟𝑢𝑎𝑟𝑦 2025, https://journals.plos.org/plosntds/article?id=10.1371/journal.pntd.0013081
· 𝐸𝑓𝑓𝑒𝑐𝑡 𝑜𝑓 𝑐𝑎𝑛𝑛𝑎𝑏𝑖𝑑𝑖𝑜𝑙 (𝐶𝐵𝐷), 𝑎 𝑐𝑎𝑛𝑛𝑎𝑏𝑖𝑠 𝑝𝑙𝑎𝑛𝑡 𝑑𝑒𝑟𝑖𝑣𝑎𝑡𝑖𝑣𝑒, 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝐶𝑎𝑛𝑑𝑖𝑑𝑎 𝑎𝑙𝑏𝑖𝑐𝑎𝑛𝑠 𝑔𝑟𝑜𝑤𝑡ℎ 𝑎𝑛𝑑 𝑏𝑖𝑜𝑓𝑖𝑙𝑚 𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛, 𝐶𝑎𝑛𝑎𝑑𝑖𝑎𝑛 𝐽𝑜𝑢𝑟𝑛𝑎𝑙 𝑜𝑓 𝑀𝑖𝑐𝑟𝑜𝑏𝑖𝑜𝑙𝑜𝑔𝑦, 𝑂𝑐𝑡𝑜𝑏𝑒𝑟 2024, https://cdnsciencepub.com/doi/10.1139/cjm-2024-0034

01/06/2026

Reflecting on the past year, Generative AI (Gen AI) is making major strides in the supplement industry in 2025, driving precision nutrition, faster ingredient discovery, and a surge in personalized health technologies. With the supplement market projected to reach USD 430.39 billion by 2035, Gen AI is redefining customer engagement through data-driven, highly personalized health solutions.

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐇𝐞𝐚𝐥𝐭𝐡 𝐉𝐨𝐮𝐫𝐧𝐞𝐲𝐬
Gen AI is transforming wellness by delivering personalized supplement recommendations based on individual health data, lifestyle, and genetic insights. This precision enhances effectiveness and enables tailored health regimens, with the AI-driven personalized nutrition market projected to grow from USD 4.13 billion in 2024 to over USD 20 billion by 2034. https://www.insightaceanalytic.com/report/ai-in-personalized-nutrition-market/2691

𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬
AI-driven chatbots and virtual health assistants provide real-time, precise health guidance and seamless customer service. These tools learn and improve from user interactions, ensuring responsive support tailored to each customer’s specific needs.

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐧𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬
AI-enhanced platforms are revolutionizing online shopping experiences with intuitive interfaces and predictive analytics. These tools anticipate customer preferences and future needs, boosting retention with personalized interactions and strategic marketing.

𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐑&𝐃 𝐰𝐢𝐭𝐡 𝐀𝐈 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬
GEN AI is transforming product development by predicting the effectiveness of formulations, accelerating innovation by 30-50%, and maintaining market relevance. Continuous feedback from customer interactions further refines offerings, aligning them closely with user expectations and speeding up bioactive discovery.

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐇𝐞𝐫𝐞
As GEN AI technology advances in 2025 and beyond, its potential to reshape the supplement industry continues to expand, driving productivity gains and personalized solutions at scale. The implications for enhanced customer satisfaction and business efficiency are substantial.

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬
For a practical example of AI’s impact, consider an Italian food supplement startup that improved customer decision-making and loyalty through AI-driven technologies. This case highlights how digital strategies can enhance both consumer engagement and product development in the supplement industry. https://www.mdpi.com/2079-8954/11/6/265

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟 𝐆𝐄𝐍 𝐀𝐈 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬?

12/24/2025

As Christmas approaches, I want to wish you and your families health, peace, and joy.

I’m grateful for the connections, trust, and conversations we’ve shared this year.

Merry Christmas 🎄

12/22/2025

𝐅𝐢𝐛𝐫𝐨𝐦𝐲𝐚𝐥𝐠𝐢𝐚 – 𝐚 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠

Fibromyalgia is still one of the most misunderstood chronic conditions today. Many people live for years with persistent pain, fatigue, and disrupted sleep before receiving clarity or validation.

This post is shared for 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐩𝐮𝐫𝐩𝐨𝐬𝐞𝐬 𝐨𝐧𝐥𝐲, not as medical advice.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝

🔹 𝐏𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐧𝐠 𝐟𝐚𝐜𝐭𝐨𝐫𝐬
The exact cause of fibromyalgia is not fully understood. Research suggests it may involve a combination of:
• genetic predisposition
• altered pain processing in the central nervous system
• infections or immune-related triggers
• significant physical or emotional stress

🔹 𝐂𝐨𝐦𝐦𝐨𝐧𝐥𝐲 𝐫𝐞𝐩𝐨𝐫𝐭𝐞𝐝 𝐬𝐲𝐦𝐩𝐭𝐨𝐦𝐬
• widespread, persistent pain
• chronic fatigue and low energy
• non-restorative sleep
• concentration and memory difficulties (“fibro fog”)
• mood changes, anxiety, or low mood
• headaches, digestive discomfort, joint stiffness

🔹 𝐒𝐞𝐯𝐞𝐫𝐢𝐭𝐲 𝐜𝐚𝐧 𝐯𝐚𝐫𝐲
• mild: intermittent pain and fatigue
• moderate: daily symptoms affecting quality of life
• severe: constant pain, sleep disruption, and psychological burden

🔹 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐢𝐬
• primarily clinical
• often based on symptom patterns and exclusion of other conditions
• diagnosis can take considerable time, which adds to patient frustration

🔹 𝐂𝐨𝐦𝐦𝐨𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬
• individualized pain management plans
• psychological and emotional support
• lifestyle adaptations
• 𝐫𝐞𝐠𝐮𝐥𝐚𝐫, 𝐠𝐞𝐧𝐭𝐥𝐞 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭, which remains one of the most consistently supported approaches

𝐎𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐞𝐥𝐝

In professional discussions around integrative and holistic health, there is growing interest in 𝐧𝐨𝐧-𝐩𝐡𝐚𝐫𝐦𝐚𝐜𝐞𝐮𝐭𝐢𝐜𝐚𝐥 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐯𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 aimed at improving quality of life, sleep, stress response, and overall resilience.
This includes nutrition, movement, stress management, and - in some regions - ongoing research into plant-derived compounds. Evidence in this area is still developing and varies by individual.

𝐀 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐭𝐡𝐨𝐬𝐞 𝐥𝐢𝐯𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐟𝐢𝐛𝐫𝐨𝐦𝐲𝐚𝐥𝐠𝐢𝐚
• You are not alone.
• Progress is often gradual, not linear.
• Gentle, consistent movement matters.
• Advocate for yourself and seek qualified medical guidance.
• Take an active role in your wellbeing rather than waiting passively for answers.

Fibromyalgia calls for a 𝐡𝐨𝐥𝐢𝐬𝐭𝐢𝐜, 𝐩𝐚𝐭𝐢𝐞𝐧𝐭-𝐜𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 - one that respects both physical and mental health, focuses on long-term quality of life, and avoids one-size-fits-all solutions.

12/22/2025

𝐖𝐡𝐞𝐧 𝐏𝐫𝐨𝐛𝐢𝐨𝐭𝐢𝐜𝐬 𝐀𝐫𝐞𝐧’𝐭 𝐄𝐧𝐨𝐮𝐠𝐡 (𝐚𝐧𝐝 𝐖𝐡𝐞𝐧 𝐏𝐨𝐬𝐭𝐛𝐢𝐨𝐭𝐢𝐜𝐬 𝐌𝐚𝐤𝐞 𝐌𝐨𝐫𝐞 𝐒𝐞𝐧𝐬𝐞)

In the previous posts, I explained how probiotics, prebiotics, and postbiotics work together, and how to choose the right probiotic strains.

Today, I want to address an important but often overlooked point: 𝐩𝐫𝐨𝐛𝐢𝐨𝐭𝐢𝐜𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞.

🔹 𝐖𝐡𝐞𝐧 𝐏𝐫𝐨𝐛𝐢𝐨𝐭𝐢𝐜𝐬 𝐌𝐚𝐲 𝐍𝐨𝐭 𝐁𝐞 𝐈𝐝𝐞𝐚𝐥
• Sensitive digestion or frequent bloating after probiotics
• Severe gut imbalance or compromised gut lining
• During acute illness, stress, or after aggressive antibiotic use
• For people who don’t tolerate live bacteria well

In these cases, adding more live bacteria can sometimes worsen symptoms.

🔹 𝐖𝐡𝐞𝐫𝐞 𝐏𝐨𝐬𝐭𝐛𝐢𝐨𝐭𝐢𝐜𝐬 𝐂𝐨𝐦𝐞 𝐈𝐧
Postbiotics are 𝐛𝐞𝐧𝐞𝐟𝐢𝐜𝐢𝐚𝐥 𝐜𝐨𝐦𝐩𝐨𝐮𝐧𝐝𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐛𝐲 𝐩𝐫𝐨𝐛𝐢𝐨𝐭𝐢𝐜𝐬, such as short-chain fatty acids, enzymes, and peptides, without containing live organisms.

𝐊𝐞𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬:
• Support gut barrier integrity
• Help regulate immune response
• Deliver predictable, stable effects
• Suitable for long-term use and sensitive individuals

🔹 A Smarter Gut Strategy
Gut health is not about trends or high numbers, it’s about 𝐭𝐢𝐦𝐢𝐧𝐠, 𝐭𝐨𝐥𝐞𝐫𝐚𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐨𝐨𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧.

For many people, the most effective approach is:
• Postbiotics for stability and repair
• Prebiotics to support long-term balance
• Probiotics added gradually when the gut is ready

A healthy microbiome is built step by step, not forced.

12/18/2025

Dear friends,

Gut health is a cornerstone of overall health, yet modern lifestyles mean that 𝐝𝐢𝐞𝐭 𝐚𝐥𝐨𝐧𝐞 𝐢𝐬 𝐨𝐟𝐭𝐞𝐧 𝐢𝐧𝐬𝐮𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐭𝐨 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐚 𝐫𝐨𝐛𝐮𝐬𝐭 𝐚𝐧𝐝 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐠𝐮𝐭 𝐦𝐢𝐜𝐫𝐨𝐛𝐢𝐨𝐦𝐞. As a result, probiotics, prebiotics, and postbiotics have become important supportive tools.

Their roles are still frequently misunderstood or underestimated. Each serves a distinct function, and together they form a synergistic trio supporting immune health, digestion, mental wellbeing, and long-term vitality. This post and the ones that follow focus on clarifying their proper use.

🔹 𝐏𝐑𝐎𝐁𝐈𝐎𝐓𝐈𝐂𝐒 - 𝐓𝐡𝐞 “𝐆𝐨𝐨𝐝 𝐁𝐚𝐜𝐭𝐞𝐫𝐢𝐚”
Live microorganisms that support a healthy gut microbiome.
𝐖𝐡𝐲 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞𝐦?
• Restore balance after stress, poor diet, illness, or antibiotics
• Support immunity and digestion
• Reduce bloating and improve nutrient absorption
𝐖𝐡𝐞𝐧 & 𝐡𝐨𝐰 𝐥𝐨𝐧𝐠?
• Daily, ideally with food
• Minimum 1–3 months for meaningful results

🔹 𝐏𝐑𝐄𝐁𝐈𝐎𝐓𝐈𝐂𝐒 - 𝐓𝐡𝐞 𝐅𝐨𝐨𝐝 𝐟𝐨𝐫 𝐆𝐨𝐨𝐝 𝐁𝐚𝐜𝐭𝐞𝐫𝐢𝐚
Non-digestible fibers that feed beneficial microbes.
𝐖𝐡𝐲 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞𝐦?
• Increase probiotic activity
• Improve bowel regularity
• Support long-term microbiome stability
𝐖𝐡𝐞𝐧 & 𝐡𝐨𝐰 𝐥𝐨𝐧𝐠?
• Daily, especially if your diet is low in fiber
• Effects build gradually over weeks

🔹 𝐏𝐎𝐒𝐓𝐁𝐈𝐎𝐓𝐈𝐂𝐒 - 𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐩𝐨𝐮𝐧𝐝𝐬 𝐓𝐡𝐞𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐞
Bioactive metabolites created by probiotics (e.g., short-chain fatty acids, enzymes, peptides).
𝐖𝐡𝐲 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞𝐦?
• Support immune modulation
• Improve gut barrier integrity
• Deliver benefits even when probiotics can’t survive harsh environments
𝐖𝐡𝐞𝐧 & 𝐡𝐨𝐰 𝐥𝐨𝐧𝐠?
• Any time — excellent for people who don’t tolerate live bacteria
• Can be taken long-term

🔹 𝐍𝐀𝐓𝐔𝐑𝐀𝐋 𝐅𝐎𝐎𝐃𝐒 & 𝐄𝐀𝐓𝐈𝐍𝐆 𝐑𝐄𝐆𝐈𝐌𝐄 - 𝐓𝐡𝐞 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐢𝐥𝐥 𝐌𝐚𝐭𝐭𝐞𝐫𝐬
Supplements work best on top of a strong nutritional foundation.
• Best gut-supporting foods: fermented foods (sauerkraut, kefir, yogurt, kimchi), vegetables, legumes, berries, oats, olive oil
• Limit ultra-processed foods, excess sugar, and late-night eating
• Eat regularly, chew slowly, and allow time between meals to support digestion
• Think diversity: the more varied your plant foods, the stronger your microbiome

𝐖𝐡𝐲 𝐜𝐨𝐦𝐛𝐢𝐧𝐞 𝐚𝐥𝐥 𝐭𝐡𝐫𝐞𝐞?
Because this trio works synergistically:
• Prebiotics feed probiotics
• Probiotics produce postbiotics
• Postbiotics deliver fast, measurable effects

A strong microbiome = better immunity, better digestion, better mood.

👉 The next post will cover how to choose the right probiotic strains - and what to avoid.

12/09/2025

🧬 𝐂𝐞𝐥𝐥 𝐌𝐞𝐦𝐛𝐫𝐚𝐧𝐞 𝐇𝐞𝐚𝐥𝐭𝐡: 𝐖𝐡𝐲 𝐎𝐦𝐞𝐠𝐚-𝟑 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐌𝐨𝐬𝐭 𝐏𝐞𝐨𝐩𝐥𝐞 𝐑𝐞𝐚𝐥𝐢𝐬𝐞

Most people focus on vitamins, antioxidants, or superfoods when they think about health. But the real foundation of wellness starts much deeper, at the level of the cell membrane, the protective barrier that surrounds every one of our ~37 trillion cells.

The membrane isn’t just a “wall.”
It is a 𝑔𝑎𝑡𝑒𝑘𝑒𝑒𝑝𝑒𝑟 that determines:
✔ which nutrients can enter
✔ how efficiently waste is removed
✔ how cells communicate
✔ how energy is produced
✔ how the immune system responds

Healthy membranes are 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐚𝐧𝐝 𝐟𝐥𝐮𝐢𝐝, and one of the biggest influences on membrane fluidity is the balance between 𝐎𝐦𝐞𝐠𝐚-𝟑 𝐚𝐧𝐝 𝐎𝐦𝐞𝐠𝐚-𝟔 fatty acids.

𝐖𝐡𝐲 𝐎𝐦𝐞𝐠𝐚-𝟑 𝐋𝐞𝐯𝐞𝐥𝐬 𝐌𝐚𝐭𝐭𝐞𝐫

Omega-3 fatty acids (especially EPA and DHA) are critical structural components of the cell membrane. Sufficient levels help membranes:
• remain flexible
• support efficient nutrient exchange
• reduce chronic inflammation
• support cardiovascular and cognitive health

The Omega-3 Index is a simple blood marker that measures the percentage of Omega-3s in red blood cell membranes.� Research suggests that:
𝟖% 𝐨𝐫 𝐡𝐢𝐠𝐡𝐞𝐫 → associated with better long-term health outcomes
𝟒% 𝐨𝐫 𝐥𝐨𝐰𝐞𝐫 → associated with higher inflammation and increased risk of chronic disease

Most people in Western countries fall far below the optimal range.

𝐇𝐨𝐰 𝐃𝐢𝐞𝐭 𝐒𝐡𝐚𝐩𝐞𝐬 𝐘𝐨𝐮𝐫 𝐂𝐞𝐥𝐥𝐬

Your body uses whatever fats you eat to build your membranes.

If your diet is rich in:
• processed seed oils
• fried foods
• trans fats
• excess Omega-6
• low Omega-3 intake
…your membranes become less flexible and more prone to inflammation.

If your diet includes:
• fatty fish
• high-quality Omega-3 supplements
• whole-food sources of healthy fats
…your membranes become more fluid and supportive of optimal cell function.

𝐓𝐡𝐞 𝐁𝐢𝐠𝐠𝐞𝐫 𝐏𝐢𝐜𝐭𝐮𝐫𝐞: 𝐂𝐡𝐫𝐨𝐧𝐢𝐜 𝐈𝐧𝐟𝐥𝐚𝐦𝐦𝐚𝐭𝐢𝐨𝐧

When membranes are compromised, cells don’t communicate well.
Nutrients struggle to enter.
Waste accumulates.
Over time, this contributes to systemic inflammation, which is linked to many chronic conditions.

Improving membrane health by raising Omega-3 levels is one of the simplest, most evidence-based steps people can take to support long-term wellness.

𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬

As our understanding of cell biology grows, the supplement industry must evolve too. It is no longer only about adding nutrients. It’s about 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐭𝐡𝐨𝐬𝐞 𝐧𝐮𝐭𝐫𝐢𝐞𝐧𝐭𝐬 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞.

This is exactly the direction we are pursuing at ABBA Nutrition: science-driven formulations that support cellular health, metabolic balance, and long-term well-being.

12/03/2025

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐅𝐚𝐬𝐭 𝐀𝐧𝐝 𝐈𝐭’𝐬 𝐃𝐫𝐢𝐯𝐞𝐧 𝐛𝐲 𝐒𝐜𝐢𝐞𝐧𝐜𝐞, 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 & 𝐁𝐞𝐭𝐭𝐞𝐫 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐒𝐲𝐬𝐭𝐞𝐦𝐬

The supplement industry is entering a new era. Not because of marketing trends, but because research-backed formulations and advanced delivery technologies are redefining what “effective” really means.

A recent industry analysis highlights several breakthroughs shaping tomorrow’s products:

⭐ 𝟏. 𝐋𝐢𝐩𝐨𝐬𝐨𝐦𝐚𝐥 & 𝐋𝐲𝐩𝐨-𝐒𝐩𝐡𝐞𝐫𝐢𝐜 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
Active ingredients encapsulated in liposomes deliver nutrients directly to cells, increasing bioavailability and reducing GI discomfort.
Multiple studies confirm liposomal vitamin C achieves significantly higher plasma concentrations than traditional forms (e.g., Davis et al., 2016).

⭐ 𝟐. 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐚𝐥 𝐁𝐢𝐨𝐚𝐜𝐭𝐢𝐯𝐞𝐬 𝐏𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐯𝐢𝐚 𝐂𝐞𝐥𝐥𝐮𝐥𝐚𝐫 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞
Companies like Ayana Bio now grow plant actives (echinacea, lemon balm, etc.) in controlled tanks - avoiding pesticides, contamination, and inconsistencies.
This could end global supply shortages and quality variation forever.

⭐ 𝟑. 𝐍𝐞𝐱𝐭-𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐈𝐦𝐦𝐮𝐧𝐞 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬
New postbiotics like IMMUSE™ (LC-Plasma) activate plasmacytoid dendritic cells - a completely new mechanism compared to traditional probiotics.
Clinical trials show improved immune resilience (Miyazaki et al., 2020).

⭐ 𝟒. 𝐌𝐢𝐜𝐫𝐨𝐠𝐫𝐚𝐧𝐮𝐥𝐞𝐬, 𝐃𝐮𝐚𝐥-𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐂𝐚𝐩𝐬𝐮𝐥𝐞𝐬 & 𝐍𝐨𝐯𝐞𝐥 𝐆𝐚𝐥𝐞𝐧𝐢𝐜𝐬
Innovations in delivery — microgranules, DUOCAP®, fast-release pectins - ensure accurate dosing, targeted release, and ingredient stability.

⭐ 𝟓. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐈𝐬 𝐍𝐨 𝐋𝐨𝐧𝐠𝐞𝐫 𝐎𝐩𝐭𝐢𝐨𝐧𝐚𝐥
Johnson & Johnson’s 7-layer personalised gummies and single-dose formulations show that the market is shifting toward convenience + precision.

💡 𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲
The winners in the next 5–10 years will be brands that:
◾︎ Combine patented active ingredients with validated science
◾︎ Focus on delivery systems, not just formulas
◾︎ Ensure bioavailability, stability, and clinical relevance
◾︎ Avoid cheap shortcuts and outdated formats
◾︎ Build consumer trust through evidence, not noise

At ABBA Nutrition, we’ve seen this shift coming for years, and it’s exactly where we continue to invest:
from high-purity CBD ingredient to novel actives like hydroxytyrosol and immune-boosting complexes.
Science is raising the bar.
Consumers are raising expectations.
And the future of wellness will belong to companies who do both.

11/17/2025

🌱 𝐋𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲: 𝐀 𝐓𝐫𝐞𝐧𝐝, 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐚𝐧𝐝 𝐚 𝐂𝐚𝐥𝐥𝐢𝐧𝐠

Longevity has become one of today’s most powerful health trends. Millions are seeking ways to live not just longer but better. And where there’s deep human need, there’s opportunity. The longevity market is now one of the most profitable frontiers in wellness.

But as with any booming industry, not all that glitters is gold. Too often we see big promises and small results. Many chase quick profits instead of genuine progress. When people’s hope for better health turns into someone else’s marketing pitch, trust is the first casualty.

Still, the science behind longevity is real and the potential enormous. The global anti-aging supplements market, valued at $𝟏.𝟏 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟐, is expected to 𝐝𝐨𝐮𝐛𝐥𝐞 𝐛𝐲 𝟐𝟎𝟑𝟎. Leading brands like E𝐥𝐲𝐬𝐢𝐮𝐦 𝐇𝐞𝐚𝐥𝐭𝐡, 𝐓𝐫𝐮 𝐍𝐢𝐚𝐠𝐞𝐧, 𝐉𝐮𝐯𝐞𝐧𝐞𝐬𝐜𝐞𝐧𝐜𝐞, and 𝐓𝐢𝐦𝐞𝐥𝐢𝐧𝐞 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 are investing heavily to unlock the biology of aging.

🔬 𝐖𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐭𝐚𝐧𝐝𝐬

The longevity market is evolving fast, blending nutrition, biotechnology, and personalized health.
• The focus is shifting toward science-backed ingredients, clinical validation, and personalized formulas based on biomarkers.
• Premium brands are integrating epigenetic testing and data-driven recommendations, a fusion of biohacking and nutrition.
• Education-based marketing, transparency, and trust are becoming key factors separating serious players from opportunists.

But challenges remain. Regulations are tightening. Clinical proof is still limited. And as more brands join, competition will drive both innovation and confusion.

💡 𝐖𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐋𝐢𝐞𝐬

The real opportunity in longevity isn’t just selling more supplements — it’s in getting the science right, building trust, and helping people extend their healthspan, not just their lifespan.

True leaders in this space will:
• Prove efficacy – run credible clinical trials that show measurable health benefits and earn lasting trust.
• Broaden the science – target not only NAD+ and senescence but also inflammation, epigenetics, and cellular balance.
• Personalize solutions – use data and omics technologies to tailor formulas to each person’s biology.
• Stay transparent and accessible – keep quality high and pricing fair.
• Integrate lifestyle – combine supplements with proven habits like movement, balanced nutrition, and stress management.
This is where purpose and profit truly align.

🙏 𝐌𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲

After years in the wellness industry, I see two kinds of players: those who sell dreams and those who build real solutions.

Longevity shouldn’t be a race for revenue. It should be a movement for better living. The future belongs to those who lead with science, honesty, and heart.

Jan Stanovnik

01/28/2026

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