Jusu

04/13/2026

We ran Jusu through the Think Dirty app.

We only saw the older line. But it was the same result... Clean.

A lot of brands “get clean” when it becomes trendy. But then they reformulate, rebrand, and hope nobody checks what was in their products before (and most of the time people just forget.)

It's a great way to scam your customers, and increase your profit margins.

But no thank you.

Jusu was built clean from the start, and it’s staying that way.

04/11/2026

We want to be transparent about something we saw while testing one of our formulas.

Some of the ingredients in this formula are there to deeply nourish and support the skin, including rose water, aloe, shea butter, mango butter, evening primrose, argan, avocado, and borage.

These are included to help moisturize, soften, and support the skin barrier. We also use ingredients like lactobacillus ferment and vitamin E for preservation support and antioxidant benefits.

At the same time, the formula also includes botanical extracts and essential oils such as lavender, rosemary, citrus, neroli, jasmine, frankincense, fennel, litsea cubeba, and others.

These can contribute to the overall sensory experience and product identity, but on more reactive skin they can also increase the chance of visible redness or irritation.

So this raises a real formulation question for us.

Do we keep these ingredients because they add character, scent, and a more botanical experience?

Or do we remove some of them to make the product gentler, simpler, and better suited for sensitive facial skin?

We are seriously reviewing that now, and we would genuinely like your input.

Would you rather see us keep the richer botanical profile, or strip back some of the more potentially irritating ingredients to create a calmer formula?

04/10/2026

We ran Jusu through the Yuka “clean checker” app.

Result: Excellant rating!

Most products that claim to be clean don’t hold up when you run them through independent scanners. They rely on marketing language, not ingredient transparency.

-Simple, recognizable ingredients
-No unnecessary additives
-Formulations that pass third-party scrutiny

This is what clean skincare should look like when you strip away the branding.

If you’re using Yuka (or any ingredient scanner), run your current products through it.

Then compare.

Jusu isn’t built to sound clean. It’s built to actually be clean.

Coming back to market soon!

03/17/2026

This one might be a little too effective 😅

We spent years making skincare people actually want to use… turns out all we needed was a cardboard box and a stick.

Jusu has always been about simple, clean, honest products that people come back to. No gimmicks. Just stuff that works.

…but if this helps get it into more hands...

03/16/2026

Entrepreneurship rarely moves in straight lines.

Sometimes you build something new.
Sometimes you invest in someone else’s idea.
And sometimes you come back to something unfinished.

That is exactly what happened with Jusu.

By Alistair Vigier

03/14/2026

Austin has been a great reminder of why we brought Jusu back.

SXSW is full of conversations about technology, AI, and the future of business. But between panels, meetings, and late-night events, something else becomes obvious pretty quickly. People are tired. They are running on coffee, sugar, and not enough sleep.

That is exactly why wellness matters.

Over the last few days in Austin I’ve been speaking, meeting founders, connecting with investors, and spending time with people building interesting companies.

In the middle of all of that, I have also been carrying around a couple of Jusu products and sharing them with people who are curious about what we are rebuilding.

The reaction has been the same almost every time.

People immediately understand the idea of simple, natural skincare that actually works. No complicated routines. No mystery ingredients. Just high-quality formulations that help people take care of themselves.

SXSW is an intense week. Long days, late nights, packed schedules. It is also the kind of environment where people start thinking about balance again. Work, health, energy, and how they actually want to live.

Seeing Jusu sitting by the water in Austin this week felt like a small preview of where we are going with the brand.

Good products. Good people. Good conversations.

And a lot of fun along the way.

Austin has been a blast. 🌿

03/09/2026

We hosted a small Jusu-sponsored gathering at the house, and it turned into one of those evenings that reminds you why bringing interesting people together is always worth it.

Great food, great conversations, and a mix of friends from tech, law, wellness, and entrepreneurship all in one room. We ended up talking about everything from AI and startups to skincare and business ideas, with a lot of laughs in between.

Jusu has always been about community as much as products, so it felt fitting to have everyone together for a relaxed night of good discussion and good energy.

Already looking forward to the next one. 🍃

03/08/2026

Ever get perfectly comfortable in bed… and then remember you forgot your skincare routine? 😅

Your brain: “Just sleep.”
Your skin: “We both know Jusu comes first.”

02/28/2026

If I could go back in time?

Start skincare in kindergarten.
Invest in Apple in 2003.
And never trust “just one more episode.”

02/25/2026

We’ve been deep in conversations with manufacturers and distributors over the past few weeks and the momentum is real.

Jusu is coming back and we are not tiptoeing into it.

We’ve made strong progress on production strategy, SKU focus, and distribution pathways. The goal is simple. Fewer products. Better ex*****on. Cleaner positioning. Long term partners only.

This is a preview of the package we prepared for a major distribution meeting at CHFA in Vancouver, the Natural, Organic & Wellness conference. A little heart shaped box, curated lineup inside, and a clear message. We care about what we’re building.

Jusu was never meant to be loud. It was meant to be intentional. Thoughtful formulations. Clean ingredients. Elevated presentation. Canadian roots with global ambition.

Seeing this box come together was one of those small but meaningful moments. It reminded me why we’re doing this.

We’re excited. We’re focused. And we’re building it properly this time.

If you’re in retail, distribution, or manufacturing and aligned with premium wellness brands done right, let’s talk.

02/16/2026

This weekend, Jusu on the beach. 🌊

Clean air. Open water. Mountains in the distance. And a lineup of products built with intention, patience, and a lot of belief.

Jusu started with a simple idea: skincare and wellness should be clean, effective, and honest. No noise. No overcomplication. No BS.

Just formulas that work and ingredients you can trust. Seeing the full range sitting here against the Pacific feels grounding. It reminds me why we build in the first place.

This brand has always been about more than products. It’s about ritual. Slowing down. Taking care of yourself properly. Creating something that lasts.

02/11/2026

Wild fact about Jusu.

It started as a small juice bar in Victoria after the founder lost his wife to cancer and decided to build something focused on clean, plant-based living.

Fast forward a few years and the brand ended up inside a public company during the plant-based boom.

At one point, the public vehicle it was tied to was trading at a massive valuation. Most people buying a smoothie back then had no idea how big the market story around it had become.

Now it’s being rebuilt again, this time sharper and more focused.

The full story is honestly worth the read, it's wild:

Jusu is a plant-powered wellness brand rebuilding with focus and intention. Learn about our values, our approach, and the next chapter of thoughtful, transparent care.