11/10/2025
Welcome to Misinformation Mondays: a 5-part series where we delve into strategies that researchers can use to combat misinformation. Across the series we’ll be sharing resources to help you fight mis- and disinformation online and in your communities. This week’s topic is pre-bunking!
The internet gives us access to endless information at our fingertips — but what’s easy to find isn’t always accurate. Misinformation often spreads faster than reliable information.
Think of pre-bunking as a vaccine against misinformation. Instead of reacting after false claims spread, pre-bunking helps people recognize misinformation before they believe it.
How it works:
1️⃣ Share credible, data-backed information early that can help disprove misinformation that may surface later.
2️⃣ Provide warnings and reminders to about the types of misinformation people might encounter on a subject.
Pre-bunking works best in doses — revisit topics and offer gentle reminders.
Learn more about pre-bunking and how to address misinformation when you encounter it: https://whri.org/misinformation-monday-pre-bunking/