Heartland Mutual Insurance

Heartland Mutual Insurance Heartland Mutual Insurance provides home, farm, commercial, and auto insurance in Ontario and Nova Scotia. Heartland Farm Mutual Inc.

We have provided our clients with excellent service for 150 years. formed in January 2016 from the merger of North Waterloo Farmers Mutual and Oxford Mutual. These two parent companies bring together a combined total of more than 250 years of experience serving rural Ontario’s insurance needs. OXFORD MUTUAL INSURANCE was formed as a result of an amalgamation of two farm mutual insurers in 1973. The roots of these two companies dated back to 1878 and were based in the rural Ontario communities of Oxford, Middlesex, Elgin and Perth Counties. Originally, policies were written focusing exclusively on fire insurance but over the years, the needs of the policyholder/owners changed substantially. Broader and different coverage was requested. Oxford Mutual continued to meet those needs with the assistance of the mutually owned Farm Mutual Reinsurance Plan Inc., and their mutual insurance trade association, Ontario Mutual Insurance Association. In 2015, following an approval vote by their mutual policy holders, Oxford Mutual merged with North Waterloo Farmers Mutual Insurance Company. For more information about the Legacy of Oxford read: “Rooted in the Community”

NORTH WATERLOO FARMERS MUTUAL was established on June 9, 1874 when a number of farmers from the 3 northern townships of Waterloo, Ontario held a public meeting to form an independent farm mutual. The Company issued 200 policies in its first year and eventually expanded its operations into other counties. The philosophy of meeting the needs of the policyholders, understanding exposures and limiting potential for loss through prevention, had proven to be a simple and effective growth strategy. The directors, being farmers themselves, personally applied their knowledge and experience whenever possible. By 2014 North Waterloo Farmers Mutual Insurance Company was one of the largest insurers of farm property in Ontario, offering a variety of innovative insurance products with a continued emphasis on loss prevention. In 2015, following an approval vote by their mutual policy holders, North Waterloo Farmers Mutual Insurance Company merged with Oxford Mutual

This month we celebrate Sarah Keddy, who has been with Heartland for 5 years! You might recognize Sarah from a post we s...
01/19/2026

This month we celebrate Sarah Keddy, who has been with Heartland for 5 years!

You might recognize Sarah from a post we shared a few months ago when she won an Underwriter of the Year award!

Sarah's keen interest in exceptional customer service and leveraging analytics and technology are just a few notable indicators of her future success.

Congratulations, Sarah! We're so happy to have you on our team!

01/16/2026

Do you know what to do when those winter storms hit?

❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️ ❄️

Burst pipes. Power outages. Ice damage. Treacherous roads.

But knowing what you're covered for and how to prepare for the risks can reduce the headache you could face this winter.

Heartland can help you ENJOY YOUR SNOW DAYS.

It's time for another Riverbend update!This past fall, we organized staff tours of the office space that will become our...
01/12/2026

It's time for another Riverbend update!

This past fall, we organized staff tours of the office space that will become our new head office. At that time, demolition and reconstruction had not yet begun, but it was fun to start imagining what our new headquarters would look like!

One of the big highlights that happened around that time was the installation of exterior signage. You can see it clearly from the expressway if you're heading north on Hwy 7 / 85. And it's even cooler at night when it's all lit up!

Construction is currently underway, so make sure to follow us for more updates and be in-the-know!

Let's start 2026 off on a celebratory note! Heartland's Direct Sales teams are an integral part of our business, and we ...
01/05/2026

Let's start 2026 off on a celebratory note!

Heartland's Direct Sales teams are an integral part of our business, and we would be remiss if we didn't give a special shout out to Nicole Matheson!

Having been with Heartland for 15 years now, Nicole is an important member of our sales team in Nova Scotia. She recently returned from maternity leave, and her colleagues say it was completely seamless - like she never left!

Nicole is dedicated and loyal, and goes the extra mile to make sure her clients are insured correctly.

Congratulations on 15 years, Nicole! Thank you for all you do!

Photo: Nicole Matheson (left), Heather Beck (right)

01/01/2026

Have a Safe and Happy New Year!

Ringing in the New Year is a time of celebration, excitement and anticipation.        🥳 🪩 🎆  🎊 🕰️ 🍾 Don't let your party...
12/31/2025

Ringing in the New Year is a time of celebration, excitement and anticipation.

🥳 🪩 🎆 🎊 🕰️ 🍾

Don't let your party or travel plans tarnish the start of 2026!

On December 31 and January 1, the most common incidents revolve around holiday-related activities and adverse winter weather.

🏠🕯️🔥 🥂 🚗 🌃 ❄️

BE AWARE, BE SAFE.

Read more to make sure your New Year stays a HAPPY one.

👇👇👇👇


WEATHER NOTICE December 29thDue to poor road conditions, Heartland offices in Ontario will be closed. However, our team ...
12/29/2025

WEATHER NOTICE December 29th

Due to poor road conditions, Heartland offices in Ontario will be closed. However, our team is working remotely and are still available to assist you via 📧 email and ☎️ phone.

Your safety is important to us. This weather brings high winds, icy roads, and poor visibility. Don't venture out in it if you don't need to. Prevention is the first protection.

Did you know? It wasn't until 1964 that a woman could open her own bank account without the signature of a man. It took ...
10/06/2025

Did you know?

It wasn't until 1964 that a woman could open her own bank account without the signature of a man. It took another decade before women could obtain their own credit card.

In 1992 the Government of Canada designated October as Women's History Month. In addition to celebrating women's achievements that have shaped Canada, the aim is to inspire future generations and to continue reducing inequalities women still face. Representation is crucial in this pursuit because it empowers people, fuels innovation and drives growth.

At Heartland, we recognize and appreciate diversity and know that our work can have a significant impact on the financial resilience of women and their families. That includes our clients AND our employees. We value the contributions of all by fostering an inclusive environment where everyone has a sense of belonging.

Want to get involved? To learn more, and to access downloadable resources like social graphics and a virtual meeting background to share awareness, visit:

Women's History Month: https://www.canada.ca/en/women-gender-equality/commemorations-celebrations/womens-history-month.html

07/01/2025

Established in North Waterloo in 1874, Heartland is proud to be a 100% Canadian company. Wishing everyone a safe and happy Canada Day!

Today at our Waterloo office, we continued our Pride month celebrations with a delightful spread of rainbow treats, cour...
06/12/2025

Today at our Waterloo office, we continued our Pride month celebrations with a delightful spread of rainbow treats, courtesy of our amazing social committee! 🌈 It was a colorful way to honour diversity and inclusion while sweetening our day at work. Check out these vibrant snacks that brought smiles and joy to our team.

We are proud to honor Pride Month by raising the pride flag at our Waterloo office! This powerful symbol underscores our...
06/03/2025

We are proud to honor Pride Month by raising the pride flag at our Waterloo office! This powerful symbol underscores our commitment to inclusivity and pays tribute to our vibrant community that inspires us daily. Join us as we unite in support of diversity, love, and acceptance.

Address

100 Erb Street, East
Waterloo, ON
N2J1L9

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+18002658813

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