01/19/2026
The history behind Blue Shirt Monday đ
Blue Shirt Monday comes from Bell Letâs Talk, a Canadian mental health initiative launched in 2010 to reduce stigma and encourage conversations about mental health.
Blue was chosen as the campaign colour to represent:
⢠calm and trust
⢠openness and safety
⢠starting conversations that feel less intimidating
On Bell Letâs Talk Day each January, people are encouraged to wear blue as a visible sign of support and solidarity for those experiencing mental health challenges. The idea was simple: make mental health seen, talked about, and less hidden.
Over time, Blue Shirt Monday became a way for communities, schools, and workplaces to:
⢠acknowledge mental health openly
⢠signal âyouâre not aloneâ
⢠encourage people to speak up and seek support
đ Awareness matters â but so does access, compassion, and real support, especially for people facing stigma, poverty, trauma, or substance use.
Wearing blue is a start. What we do next is what really counts.