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Monday 5:30am - 8pm Tuesday 5:30am - 8pm Wednesday 5:30am - 8pm Thursday 5:30am - 8pm Friday 5:30am - 8pm

Pure Lifestyle

Home
Canada
Winnipeg, MB
Pure Lifestyle

Personalized fitness, physiotherapy, massage, nutritional counselling and sports medicine in one What we do for you in here is always about your life out there.

We know that fitness is more than what happens in the gym, wellness is more than your physiotherapy session and balance is far more than a yoga class. When you work with the people at Pure, you join a community of people who integrate fitness and physiotherapy into their everyday life.

01/26/2026

Move Safer. Stay Strong. Reduce Your Risk of Injury. 🛡️💪

Our Kinesiologists / Clinical Exercise Physiologists (CEP) provide expert guidance to reduce your risk of falls and improve balance, strength, and mobility, helping you stay strong, capable, and independent.

Here’s how we can help:
- Force Plate Functional Movement Assessment (balance, strength, power, injury risk screening)
- Strength Training Memberships & Packages
- Virtual Strength Training
- Bootcamps
- VO₂ Testing
- DEXA Body Composition
- RMR (Resting Metabolic Rate) Testing
- Sports Science Programs
- Weight Management Programs
- Health Advisor Program
- Executive Health Program (Longevity Program)

✨Email us to learn more.

01/20/2026

Work with Experts. Build Strength that Lasts💪

Our Launch Package is guided by our team of Kinesiologists / Clinical Exercise Physiologists (CEP)—the gold standard in exercise science. Recognized leaders in injury prevention, weight management, and lifestyle coaching, they provide expert guidance to help you improve performance, recover from injuries, and achieve lasting health.

Benefits of working with a Kinesiologist:
Improved Physical Performance – Enhance strength, power, balance, agility, and endurance.

Functional Movement & Mobility – Improve posture, mobility, and movement efficiency.

Injury Prevention & Rehabilitation – Restore proper movement patterns and reduce risk of injury.

Chronic Pain Management – Manage back pain, joint pain, arthritis, and more.

Disease Prevention & Management – Reduce risk of diabetes, heart disease, stroke, cancer, and dementia.

Weight Management & Metabolic Health – Improve lean mass, metabolism, and insulin sensitivity.

Stress Reduction & Mental Well-being – Improve mood and reduce anxiety and depression.

✨Email us to learn more and book your Launch Package.

01/13/2026

PURE LAUNCH PACKAGE🚀

1. 🔍 Functional Movement Assessment including:
Balance Assessment
Strength Assessment
Power Assessment
Injury Risk Screening

2.🏋️ 3 Semi-Private Training Sessions

3. 📲 Your Personalized Program—In Our App

✨Email us to learn more and book your Launch Package.

01/05/2026

PURE LAUNCH PACKAGE 🚀

🔍 Functional Movement Assessment
Discover how your body moves and performs—using the same precision testing trusted by professional athletes.

✔️ Balance Assessment
We analyze how well your body maintains stability across three key systems:
• Vision – how your eyes orient your body in space
• Proprioception – how your body senses movement and position
• Vestibular – how your inner ear controls balance and coordination

💪 Strength Assessment
Understand how your strength compares to others in your cohort, how it supports daily life, and what it takes to stay strong, capable, and independent into your senior years.

⚡ Power Assessment
We measure your explosive power and compare your results to elite athletes and peers in your age group.

🛡 Injury Risk Screening
We identify muscular imbalances and potential injury risks, then recommend corrective exercises to help prevent them.

2.🏋️ 3 Semi-Private Training Sessions
Your assessment results guide a custom exercise plan, delivered by our expert kinesiologists and tailored to your goals.

3. 📲 Your Personalized Program—In Our App
Train anywhere with video-guided workouts, progress tracking, and full access to your customized program.

✨ This isn’t just a workout. It’s the foundation of a healthier lifestyle.
Email us to learn more and book your Launch Package.

11/28/2025

Let’s come together to support families in our community this season. ❤️
We’re collecting donations at both Pure Lifestyle locations until December 15th!

What we’re looking for:
👟 Gently used shoes
🥫 Canned veggies + fruit
🥣 Pasta, mac & cheese, rice, oatmeal
🥜 Peanut butter, canned tuna
🍝 Spaghetti sauce
🧃 Juice & snacks
🍳Cooking oil
🥞 Pancake mix + syrup
☕ Sugar & tea
🎁 Walmart gift cards

Every item big or small helps make the holidays brighter for a neighbour.✨

10/27/2025

Pure is kicking off our United Way Campaign with a week full of friendly competition, big energy, and even bigger generosity. From Tuesday to Thursday, staff are going for the gold in daily "Olympic" challenges.

If you’re in the Empress location, cheer us on and support the cause if you wish. Every bit of encouragement helps!

We’re starting strong with a $5,000 donation from Pure Lifestyle to launch our campaign and set the pace for an unforgettable week of giving and team spirit. ❤️

09/24/2025

🚨 We’re hiring! 🚨
Pure Lifestyle is looking for a Healthcare Administrative Specialist – Medical Lead to join our growing team. If you’re organized, people-focused, and thrive in a fast-paced healthcare environment, this could be the perfect fit.

- Support our medical + physiotherapy teams with scheduling & patient care
- Be the friendly first point of contact for patients
- Collaborate with physicians and allied health staff to keep things running smoothly
- Handle patient records, referrals, and billing with accuracy + confidentiality

💡 What we offer:
- Full-time, Monday–Friday schedule (40 hrs/week)
- Competitive pay ($19–$22/hr)
- Benefits package + Health Spending Account after probation period
- Complimentary gym use
- A supportive, collaborative team environment

📍 Job Location: In-person at Pure Lifestyle Empress location (1129 Empress)

If you’re ready to help us revolutionize personal healthcare, APPLY TODAY!
👉Interested applicants, please forward your CV to michelle@purewinnipeg.com or drop off at 1129 Empress St.

09/23/2025

We’re excited to welcome Brendan to the PURE team! A six-year member of the U of M Men’s Volleyball Team, Brendan knows first-hand the role movement plays in recovery and performance. His approach combines education, exercise, and hands-on care to help clients get back to the activities they love.

👉 Now accepting new Physiotherapy clients — book with Brendan today!
https://pure.janeapp.com/locations/pure-lifestyle-empress/book #/staff_member/146/treatment/1

09/10/2025

🚴‍♂️🚴‍♀️🚴‍♂️ This past weekend, our very own Blake, JF, and Daryl took on the Habitat for Humanity Manitoba’s Ride Around the Lake event. A 300 km, three-day cycling journey in support of affordable homeownership.

Now in its 19th year, this exclusive event has raised over $4 million for Habitat homes. This year alone $500,000 has been raised through the riders, donors, and sponsors which leads us to believe that every pedal stroke truly makes a difference for families right here in Winnipeg.

💚 If you’d like to support our team, it's not too late to donate. Please consider being part of this meaningful cause. Together, we can help build strength, stability, and self-reliance for local families.

TO DONATE:
https://www.canadahelps.org/en/charities/habitat-for-humanity-winnipeg/p2p/RATL2025/team/pure-lifestyle

09/08/2025

Say Hello to Alana – Now Accepting New Physiotherapy Clients at our Pembina Location!

We’re thrilled to welcome Alana to the PURE Pembina Physio team! With a strong academic background and a passion for movement, she focuses on helping clients get back to the activities they love through evidence-based, individualized care.

Beyond her professional training, Alana brings the mindset of an elite athlete to her practice. She proudly represented Team Canada in ringette, earning a gold medal at the 2017 World Championships, and continues to compete at the highest level in the National Ringette League. Her first-hand experience with injury recovery, performance, and the demands of elite sport gives her unique insight into supporting her clients.

Whether you’re recovering from injury or aiming to elevate your performance, Alana is ready to help you reach your goals.

👉 Now booking appointments!

09/04/2025

Meet Dr. Omar Elgazzar!
We’re excited to welcome Dr. Elgazzar to PURE Medical, a Sports Medicine Physician whose practice spans both primary care and the management of musculoskeletal and sports-related injuries.

Dr. Elgazzar is dedicated to a collaborative, multidisciplinary approach. At PURE, this means patients benefit from seamless follow-up care with our in-house allied health team - a model that reflects his and our shared commitment to comprehensive, patient-centered care.

Outside the clinic, Dr. Elgazzar leads an active lifestyle of his own. Whether running, strength training, or enjoying time outdoors, he understands the value of movement. He also loves cooking, traveling, and making time for family and friends.

We’re thrilled to have him join our clinic.
👉 Now booking Sports Medicine consults! Book online or by phone.

08/27/2025

Welcome (Officially!) to Jayden Bryant — Now a Permanent Part of the PURE Team!

Jayden has been working with us on contract for the past few years, so his face and name might already be familiar - but we’re excited to give him a proper introduction as he has joined us full-time as a Kinesiologist and our new Occupational Health Coordinator.

Jayden brings a performance-driven mindset shaped by 8 years as a competitive track & field athlete, a Bachelor of Kinesiology from the University of Manitoba, and his certification as a CSEP-Certified Personal Trainer. He’s also currently pursuing his Clinical Exercise Physiologist designation to continue expanding his evidence-based approach to care.

With a deep passion for movement mechanics (reflected even in his hobby of fixing bikes 🚲), Jayden blends practical insight, attention to detail, and a love of learning to help clients reach their health and performance goals.
Welcome to the Pure family!

Address

1129 Empress Street
Winnipeg, MB
R3E3H1

Opening Hours

Monday	5:30am - 8pm
Tuesday	5:30am - 8pm
Wednesday	5:30am - 8pm
Thursday	5:30am - 8pm
Friday	5:30am - 8pm

Website

https://www.purewinnipeg.com/

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