20/02/2026
🚭Myth vs Fact starts now.
Myth: To***co ads don’t influence youth.
Fact: They do.
📺 Over half of youth in many countries are exposed to to***co promotion.
🎬 Seeing smoking in movies increases the likelihood of starting.
📈 Exposure to marketing = higher chances of becoming a smoker.
When half of users die from to***co-related illness, the industry needs new customers.
Youth are the target...
https://fctc.who.int/resources/publications/i/item/debunking-to***co-industry-misinformation
To***co Advertising & Youth:https://assets.to***cofreekids.org/global/pdfs/en/APS_youth_facts_en.pdf
Guidelines for implementation of Article 13
To***co advertising, promotion and sponsorship:
https://fctc.who.int/resources/publications/m/item/to***co-advertising-promotion-and-sponsorship