WILD Pharma. For your well-being. For your health. For your life. Ever since it was established in 1932, Dr. Wild & Co. As our name reveals, Dr. Wild & Co.
AG has dedicated itself to the healthcare and well-being of people in their everyday lives with its portfolio of pharmaceuticals, oral care products, cosmetics, medical devices and food supplements. We are an independent, family-run company with roots in the Basel region of Switzerland. We are committed to our local production and make a multitude of our products at our own factory in Muttenz, Switzerland. We market and sell our products in Switzerland through various distribution channels – OTC, clinical/hospital care, dental care – and work with a highly qualified and experienced sales force. We also commercialise many of our products together with long-standing partners and distributors in more than 40 countries. Our geographical focus is on Europe, the Middle East and Asia. In Switzerland, our products have always been available exclusively in the specialist trade. AG is run by the Wild family, who is rooted in the region of Basel and has fully devoted itself to the company ever since its establishment. This personal commitment and entrepreneurial responsibility is evident from the fact that the company continues to be 100% family-owned. In addition, it has been managed by family members both on a strategic and operational level since the beginning. In 2017, Marcel Wild and Christoph L. Wild, third generation family members, took the helm. They are dynamically steering the family-run company towards the future with new strategies and a great deal of passion and enthusiasm.
27/11/2025
The confident smile when you have found your daily companion for cleaning the interdental spaces which account for roughly 30% of the dental surface. The interdental spaces are typically more difficult to reach effectively and thus more difficult to clean - a special challenge for your daily oral care routine, especially for daily caries prevention and gum care.
Our EMOFORM Brush’n Clean interdental brushes, whose stability we recently upgraded and which come in two sizes (M/L and XL), are your optimal all-day companions for interdental cleaning and can help you overcome this challenge. They are made with a rubber tip (latex-free and metal-free) so that cleaning can be done effectively and without damaging the gums. They also contain sodium fluoride and thus support caries prevention in areas of the interdental spaces that are otherwise hard to reach.
#
25/11/2025
Mineral salts have been the starting point of our expertise in oral care in the 40ies of the last century and continue to be a key element in our offering for your daily oral care routine and to prevent and/or address gum issues and pain-sensitive teeth alike. Here you see EMOFORM Sensitive Toothpaste. It is a daily toothpaste with our mineral salt formula that contains fluoride for an additional layer of protection against caries.
Furthermore, two other daily toothpastes with the same mineral salt formula are also available to address specific preferences and needs: EMOFORM Gum Care Toothpaste without fluoride and EMOFORM Pure & Fresh Toothpaste without fluoride and compatible with homeopathy thanks its anis flavor and because it is free of menthol.
&fresh
20/11/2025
Winter❄️⛄️is coming, daylight periods are getting shorter and the temperatures are dropping significantly here in Switzerland. This can create additional challenges for persons with pain-sensitive teeth as even breathing in cold air especially through the mouth can trigger pain for persons who have teeth with eroded enamel or exposed tooth necks.
If you have pain-sensitive teeth and would you like to breathe in freely or warm yourself up with a cup of hot tea, chocolate or coffee without worrying too much about pain kicking in this winter, then check out our EMOFLUOR Intensive Care Gel (formerly known as EMOFLUOR Gel) with stabilized stannuous fluoride. It has an optimal consistency and stickiness, is for daily use and is thus your perfect daily companion for efficient and daily desensitization of your teeth not only in winter.
18/11/2025
Interdental spaces are highly individual. That’s why there must be multiple options and tools for interdental cleaning to address your individual needs.
As a consequence, we offer you under our EMOFORM and TEBODONT-F brands a wide range of interdental cleaning tools: Flosses, brushes, sticks in a wide variety of sizes … with and without fluoride… ...with and without mint flavor… ...out of birchwood or out of plastic... - everything with the aim to enable you to have those tools available that are most suited for your personal interdental cleaning needs.
18/11/2025
Autumn vibes in Basel 🍂🎡☀️😎
11/11/2025
Good health starts with a healthy mouth and, in particular, healthy gums.
Strengthen your gums and experience lasting freshness in your daily oral care routine by discovering our TEBODONT range which integrates the power of the oil of the tea trea, a historic medicinal plant used by the Australian aborigines for centuries, into daily oral care in unique way.
In order to meet individual preferences our TEBODONT range includes a mouthrinse with fluoride (TEBODONT-F Mouthrinse) and a mouthrinse without fluoride (TEBODONT Mouthrinse) as well as toothpastes with (TEBODONT-F Toothpaste) and without fluoride (TEBODONT Toothpaste).
06/11/2025
Are you looking for a 360 degrees teeth whitening and oral and dental care solution that does not rely on chemical bleaching agents? Here you go:
EMOFORM Diamond Whitening Toothpaste with fluoride is the whitening toothpaste for your daily oral care routine and caries prevention. It contains ultrafine diamond particles, which make your teeth shine on a daily basis, and has an RDA (Relative Dentine Abrasion) value of 30 making it the perfect choice for your daily oral care and whitening routine even if you have pain-sensitive teeth.
DEPURDENT Clean & Polish Paste for teeth cleaning – applied once or at a maximum twice per week, it removes effectively superficial stains from your teeth thanks to the natural cleaning power of its key ingredient, i.e. pumice powder, and thus restores the natural white of your teeth.
Tip - Add DEPURDENT Clean & Polish Mouthrinse to your daily oral care routine. It is a daily mouthrinse containing cetylpyridine, a substance that prevents the initial formation of dental plaque, which is a primary source of teeth discoloration, and fluoride for caries prevention. It is therefore a great complement to our two key whitening products, i.e. our EMOFORM Diamond Whitening Toothpaste for your daily oral care routine and whitening needs and our DEPURDENT Clean & Polish Paste for the deep clean and polish of your teeth once or at a maximum twice per week.
04/11/2025
Experience the fresh breeze and extra gum care that TEBODONT will bring to your daily oral care routine.
The TEBODONT range includes a toothpaste and mouthrinse without fluoride (TEBODONT Toothpaste and TEBODONT Mouthrinse) and a toothpaste and mouthrinse with fluoride (TEBODONT-F Toothpaste and TEBODONT-F Mouthrinse) for daily oral care and especially gum care according to your individual preferences. In addition, the range is completed by TEBODONT Gel and TEBODONT Spray to help you care for irritations of the gums or the oral mucosa.
30/10/2025
For those of you wondering what and really means like 🙏, who visited us earlier this month: Here you go!
28/10/2025
Mineral salts have been the starting point of our expertise in oral care in the 40ies of the last century and continue to be a key element in our offering for your daily oral care routine to prevent and/or care for gum issues according to your individual preferences. Our EMOFORM Pure & Fresh Toothpaste is for example a daily toothpaste containing mineral salts which is compatible with homeopathy thanks its anis flavor and because it is free of menthol.
&fresh
23/10/2025
Various substances, including grapes and red wine, can lead to the superficial discoloration and thus to the loss of the natural white of your teeth but here is the solution: If applied once or at a maximum twice per week, our DEPURDENT Clean & Polish Paste with pumice powder removes effectively superficial stains on your teeth and thus restores the natural white of your teeth. DEPURDENT Clean & Polish Paste relies entirely on the natural cleaning and polishing power of pumice powder and not on chemical bleaching agents.
Tip: Combine the deep clean and polish with DEPURDENT Clean & Polish Paste with our low-abrasive EMOFORM Diamond Whitening Toothpaste for you daily oral care routine. Our EMOFORM Diamond Whitening Toothpaste contains ultrafine diamond particles and has a RDA (Relative Dentine Abrasion) value of 30 making it the perfect choice for your daily oral care and whitening routine even if you have pain-sensitive teeth.
Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Dr. Wild & Co. AG erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.
Wild - A Swiss Family Committed to Health and Well-Being
Ever since it was established in 1932, Dr. Wild & Co. AG has dedicated itself to the healthcare and well-being of people in their everyday lives with its portfolio of pharmaceuticals, oral care products, cosmetics, medical devices and food supplements. We are an independent, family-run company with roots in the Basel region of Switzerland. We are committed to our local production and make a multitude of our products at our own factory in Muttenz, Switzerland. We market and sell our products in Switzerland through various distribution channels – OTC, clinical/hospital care, dental care – and work with a highly qualified and experienced sales force. We also commercialise many of our products together with long-standing partners and distributors in more than 40 countries. Our geographical focus is on Europe, the Middle East and Asia. In Switzerland, our products have always been available exclusively in the specialist trade.
As our name reveals, Dr. Wild & Co. AG is run by the Wild family, which is rooted in the region of Basel and has fully devoted itself to the company ever since its establishment. This personal commitment and entrepreneurial responsibility is evident from the fact that the company continues to be 100% family-owned. In addition, it has been managed by family members both on a strategic and operational level since the beginning. In 2017, Marcel Wild and Christoph L. Wild, third generation family members, took the helm. They are dynamically steering the family-run company towards the future with new strategies and a great deal of passion and enthusiasm.
Our company has a large product portfolio with many highlights.
Oral Care
We have maintained a close, highly constructive collaborative relationship with dental clinics and practising dentists since the 1940s. This has allowed us to develop a uniquely extensive portfolio of innovative toothpastes, gels, mouth rinses and mouthwashes at our own in-house facilities. Additional auxiliary products such as sprays, dental flosses and sticks complete our portfolio. The products are sold in Switzerland and 40 other countries under the brand names Tebodont®, Emoform®, Emofluor®, Depurdent® and Emofresh®. Thanks to their innovative formulas, they offer excellent dental care solutions for daily use, to address special needs and problems (e.g. sensitive teeth, gum problems) as well for general oral care.
Vitamin D
Since the year 2000, we have been a pioneer and leader on the Swiss vitamin D market. Our extensive, innovative portfolio includes both daily and monthly supplements, some of which are included in the reimbursement list of health insurers. We also offer the first vegan vitamin D supplement, our Vitamin D Wild Capsules – Vegan.
Paediatric remedies
Our Vitamin D Wild Oil, the Oxyplastin® wound paste and Deaftol® (which treats inflammations of the mouth and throat among other conditions) can be used from infancy. They make an important contribution to the health and well-being of babies and children.
Analgesics
Our Contra-Schmerz® brand stands for affordable painkillers, which are available OTC. It was an essential driver of the initial growth of our family-run company after its establishment in 1932. We launched the first Contra-Schmerz® product on the Swiss market in 1933, and its current formula, Contra-Schmerz® plus, still comes in the same unique, handy tube. In keeping with current trends, we also offer a Contra-Schmerz product containing ibuprofen – Contra-Schmerz® IL 400.
