Marthie's Midwifery DIARY

Marthie's Midwifery DIARY Amplifying the voice of Midwives & Showcasing the profession’s vast options for a meaningful career.

Half a decade. 5 years. That’s how long I’ve been building The 'For Mom and Baby' FoundationIt all started when I decide...
10/03/2026

Half a decade. 5 years. That’s how long I’ve been building The 'For Mom and Baby' Foundation

It all started when I decided to challenge the status quo.
Taking midwifery care directly to communities instead of just waiting for women to visit health facilities- Most times when the case is already complicated.

Today, the story has changed.

We have proactively saved the lives of hundreds & thousands of mothers and babies.

This work has taken me to more than 13 countries. It’s given my staffs many firsts.. first flights, first recognitions. So many..

Beyond healthcare, we are creating impact by employing young professionals and providing a space for volunteers to gain experience and job preparedness.

On a personal level, I have seen myself metamorphose into a more self-aware and selfless person. I have learned the power of partnerships and had the privilege of networking with amazing people across the globe.

All of this began with saying yes. I said yes to not conforming to the standards I saw during my early practice. I am glad I acted fast on an idea that has now materialized into a movement spreading across the nation and soon, Africa and the world.

What gives me the most joy is that our model is proven. It works.

We will be celebrating from April 2nd to 4th through our key focus areas ~ In Communities, by upskilling health providers and then, a main event with all stakeholders.

I invite you all to join us in our celebrations, support our mission, or become a partner. Send a message & be sure to impact lives.

To everyone who believed in this work from the very start: congratulations to us all on 5 years of pulse, purpose, and progress.

This is what my day looked like. Hands-on, high-energy and on the move. This raw snapshot captures the beautiful chaos o...
06/03/2026

This is what my day looked like.
Hands-on, high-energy and on the move.

This raw snapshot captures the beautiful chaos of taking midwifery-led care & education directly to rural and conflict-affected communities through The 'For Mom and Baby' Foundation.

It takes a total powerhouse of talent to pull off a community intervention like this. It’s an all-departments-on-deck effort to coordinate the magic you see in this photo.

We reached over 50 moms today (many who came along with their babies), but for us, it’s not about the headcount; it’s about the quality of care & health knowledge they carry back to their neighborhoods- which could be very much life saving.

We are so grateful for our Community Health Workers, who are the bridge that allows us to reach the mothers and babies who need our services the most. Shoutout to my entire team & Akem Nkwain who joined us on the field today.

I’m so grateful for this work—its very humbling, yet incredibly rewarding to see that we are able to influence real change!

📸Ngwashi Charlotte

The biggest myth in the nonprofit space is that treating your mission like a business somehow cheapens the heart behind ...
03/03/2026

The biggest myth in the nonprofit space is that treating your mission like a business somehow cheapens the heart behind it.

That’s so so wrong!!
In reality, passion without a sustainable model is just a hobby, and hobbies don't change the world.

To scale our impact at The 'For Mom and Baby' Foundation, we had to demystify the nonprofit stigma and embrace the high-stakes grind of keeping a complex system alive.

Whether it's supporting a new mom, training Midwives, Community Health Workers and ensuring a baby has a healthy start, that care requires a whole system running behind the scenes - from legal compliance and accounting to donor management and operational workflows.

I understood early and very quickly that we aren't just ‘doing good’; but we are actively managing a living organization that requires minimum 4+ hours a day of relentless fundraising, marketing, and navigating even rejections from grantors.

Impact is the goal, but a professional business structure is the vehicle; if you aren’t running it with that level of discipline, you simply won't have the resources to show up at your best for the long haul.

So, dear nonprofit founder/leader, I see you. Keep that engine fueled. The families waiting on the other side of your systems need you to stay the course. 🚀

I once attended a virtual meeting where someone walked past in a towel behind one of the attendees. Another person proba...
27/02/2026

I once attended a virtual meeting where someone walked past in a towel behind one of the attendees.
Another person probably forgot their camera was on and popped a whole boiled egg into their mouth mid-discussion!😅

We live in a digital world where statistics show that over 70% of professional meetings now happen virtually, making these ‘boxes on a screen’ our primary workspace.

I recently attended an insightful communication webinar by Alliance For Women And Girls and felt inspired to share some etiquette for the digital views we navigate almost every day.

~ Unless it’s a massive town hall, keeping your camera on really does foster connection. Just remember to notify those around you that you’re in a meeting, so a loved one doesn't accidentally stroll by in a towel!

~ A quick thumbs up or a great point in the chat goes a long way in validating others. It honestly doesn’t cost a thing to do that.

~ Focus!! Close those 20 other tabs to avoid getting pings from WhatsApp, an email etc. If you’re there, be all there.

~ Tech fails and barking dogs happen. A little patience makes the whole team feel more comfortable.

Nothing beats physical meetings. There is an energy in the room that technology can’t quite replicate.
But when we have to meet virtually, we must do our best to humanize them.

Exposure is what keeps your career alive. When professionals stay in the same stressful job for too long, like many midw...
25/02/2026

Exposure is what keeps your career alive.

When professionals stay in the same stressful job for too long, like many midwives or nurses, they often lose their spark and start taking their frustrations out on the people they serve.

These workers aren't always mean. They are usually just burnt out and tired of being in the same place for years. They stay because they are scared to try something new or feel they have no other options.

Without exposure to new paths and fresh environments, a job you once loved can easily turn into a cage that makes you bitter instead of better.

To avoid this, you must actively seek new horizons. Don’t wait for your passion to run dry; instead, take small steps to expand your world:

📌Attend Industry Conferences ~ Step out of your daily routine to meet people who see the world differently.

📌Explore Career Websites ~ Spend time on platforms like LinkedIn, Indeed, or Glassdoor just to see what other roles exist for your skill set.

📌Networking ~ Join professional groups on Facebook or WhatsApp to learn about paths like health consulting, teaching, or private practice.

📌Upskill ~ Take a short course on sites like Coursera or Udemy to remind yourself that you are capable of learning something new.

I am incredibly honored to share that I’ve been featured in the latest edition of Executives Diary Magazine, a premier p...
19/02/2026

I am incredibly honored to share that I’ve been featured in the latest edition of Executives Diary Magazine, a premier publication platform dedicated to spotlighting global leaders and entrepreneurs who are driving real-world impact. 📖✨

Find the full interesting read here👉🏽 https://lnkd.in/gFSpTJw7

Seeing my work so clearly articulated here serves as a validation and reminder that the conversation around maternal care isn't just a healthcare issue. It is a national, global priority and a fundamental human right.

Redefining maternal care has never been just a professional goal for me - it is my life’s work to strengthen the very pulse of our nation and beyond.

My gratitude goes to Nimra Saeed and the entire Executives Diary Magazine team for this feature and for your commitment to elevating stories of impact.

I’m back home and feeling very recharged as I get into the swing of things as a non-clinical midwife and entrepreneur 🇨🇲...
17/02/2026

I’m back home and feeling very recharged as I get into the swing of things as a non-clinical midwife and entrepreneur 🇨🇲. Even so, a piece of my heart is still wandering through the vibrant, loud, and colorful streets of Mexico City.

Exploring the arts markets and the Frida Kahlo Museum in Coyoacán alongside other fellows & EG staff didn’t just add soul to my work but it also reminded me that life really isn't meant to be so serious all the time.

Seeing how Frida Kahlo (the late legendary Mexican artist known for her bold self-portraits and resilience) handled the heavy questions about her body and her womanhood with such grit and wit was a total game-changer for me.
She was the ultimate queen of making lemonade out of lemons—and then painting the lemons bright yellow just for the fun of it!😄

I’m bringing that grit and vibrancia back home to remind us all that even in the messy, difficult parts of our stories, there is room to laugh, to create, and to breathe.

Our lives indeed need some color and the courage to paint our own masterpieces out of whatever life hands us.

~T-shirt from MARTHIE’s

I am officially a graduate of the Echoing Green Fellowship 🎓.To stand in the same lineage of past fellows such as Michel...
13/02/2026

I am officially a graduate of the Echoing Green Fellowship 🎓.
To stand in the same lineage of past fellows such as Michelle Obama, Van Jones, and our CEO Cheryl Dorsey is a profound honor.

As a Midwife who decided to flip the script—bringing midwifery directly to communities rather than waiting for families to come to us (at hospitals etc…)—my journey as a social entrepreneur has required a level of audacity I didn't know I possessed.

I’ve learned that when you're told ‘no,’ it’s often just the first step toward a ‘yes.’

Being selected as a fellow in May 2024 was a massive stamp of validation that fundamentally evolved my work.

If you’ve ever wondered why I’m so passionate about helping other midwives see the light in their own careers, it’s because a prestigious program like this bet on me, and that investment has yielded incredible fruit. I’m grateful for this 18-month journey; as my cohort and I transition into alumni, we carry with us the EG mantra: Once a fellow, always a fellow!

I am deeply thankful to D-Prize for believing in my work enough to recommend me (us) for this program - our work at For Mom and Baby Foundation continues to grow in impact.

Thank you to the entire Echoing Green family for their constant love and holistic support❤️

13/02/2026

Echoing Green Class of 2024: Mission Accomplished🎓🥂
Certified, qualified, and Echoing Green verified. ✅

We have now transitioned from fellow to alum but Once a fellow, always a fellow!

PS: Warning - This graduate is now powered by Echoing Green and ready to keep disrupting the status quo. ⚡

I’m feeling all the emotions today as I officially graduate from the Echoing Green Fellowship! It has been one of the gr...
12/02/2026

I’m feeling all the emotions today as I officially graduate from the Echoing Green Fellowship!

It has been one of the greatest honors of my life to be part of a community that selects fewer than 2% of global applicants—identifying leaders solving the world’s most pressing problems through ingenuity and proximity.

These past two years of Echoing Green betting on me have been transformative; because of their investment, we have grown immensely and deepened our impact at For Mom and Baby Foundation.

Our closing ceremony was incredibly moving, filled with stories/testimonies from fellows of different cohorts about of how Echoing Green has changed lives.

And while today is full of bittersweet goodbyes, I couldn't be more proud of how far we’ve come.

I’ll be sharing more about the graduation ceremony and my personal speech soon! 🥹🎓✨

Day 3 of the Echoing Green All Fellows Convening (AFC) in Mexico City centered on a truth I wish I’d known sooner; ‘It i...
11/02/2026

Day 3 of the Echoing Green All Fellows Convening (AFC) in Mexico City centered on a truth I wish I’d known sooner; ‘It is possible to do world-changing work in a way that also sustains you’ ~ Said Karim Abouelnaga, SHRM-SCP.

During his session on maximizing fundraising, I reflected on the early days of For Mom and Baby Foundation, when I used my student pocket allowance to keep us afloat because I didn’t know fundraising was even an option. Even when the funds eventually came in, I felt a heavy guilt about paying myself until Dr Ngwashi Christabel MD, MSc who’s now our board chair, said to me: "Martha, it’s work you do! - you must pay yourself!"

As founders, we often sacrifice our well-being for the cause, but if we aren't financially sound, we can't show up for our communities.
Much like the bold, intentional art here in Mexico City, we have to be unapologetic about our value. We must get comfortable outrightly asking for the resources we deserve, backed by the evidence of the impact we create.

Day 2 of Echoing Green 2026 All Fellows Convening began with a much-needed grounding session by our chaplains, Eric and ...
10/02/2026

Day 2 of Echoing Green 2026 All Fellows Convening began with a much-needed grounding session by our chaplains, Eric and Shaundra, which flowed perfectly into interactive exercises that turned networking into genuine connection.

The standout for me was the session that followed on barricades to burnout—a topic that hit home for me personally as an entrepreneur and our mission at For Mom and Baby Foundation. We discussed radical boundaries like "no work hours," keeping laptops out of the bedroom, and the necessity of adding sabbatical leave to staff handbooks.

To serve our families well, we must brand ourselves as a team that prioritizes sustainability; that means attending sessions together, engaging deeply with those we serve, and protecting the mental health of those who do the heavy lifting for moms and babies.

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