JLX Supplements

15/02/2026

JLX Sport will open JLX Finance in Germany and France in the last week of April. JLX Coral Vista will also be located in Belleville, Paris, in the first week of May. JLX Coral Vista was founded in Kirchhörde, Dortmund, in September 2025. JLX Social Media Integrity Circle, a social media company, will also be established in Suadiye, Kadiköy, Istanbul, on April 28, 2026. This social media company will work collaboratively with our translation company to increase our engagement rate on social media and attract new customers for social media marketing in Turkey.

Founder and Owner Lena Marija Velrey is diversifying JLX’s chains, countries, and sectors so that when we sell, we won't value external validation in customer interactions. We value 50% gender balance in sales and gender equality. Lena Marija Velrey has one meal a day outside, in Germany or France. Small restaurants, as they are not part of a chain, cannot diversify markets; they value societal validation and traditional gender roles. When Lena Marija Velrey encounters gender bias (male breadwinner behavior), her lawyer initiates legal action. This happens frequently with small businesses. We have a 90% win rate in such legal cases.

Currently, our Düsseldorf office generates monthly revenue of €1,550,000, while the Paris office generates €950,000 as of February 15, 2026. Our corporate social responsibility initiative promotes gender balance in the sales of outdoor and sporting goods, as well as fitness supplements.

Our outdoor and sporting goods and fitness supplement company will achieve 50% gender balance across Germany, France, the UK, Croatia, Finland, and Japan when we sell our products. We create community engagement ads in places and locations that value gender equality. If customers value traditional gender roles and external validation, we correct them. For example, some males who started shopping with us initially were reluctant to buy outdoor clothing. We incentivized them with a discount, and now they shop for outdoor clothing every ten days.

Lena Marija Velrey
JLX Sport Management

🎥 .ioana

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15/02/2026

In June 2027, Lena Marija Velrey will attend the Borussia Dortmund congress. The JLX business chain will be completed. Our main sources of income will be Germany, France, and Finland. Thanks to Lena Marija Velrey's past CV, we have established a successful business chain. She worked for Hitachi Construction Machinery in Japan, Thyssenkrupp in the Gulf Region and France, Miele AG in Germany, IBM in London, and Nordcloud HQ in Helsinki between 2010 and 2023 in sales and finance roles.

Borussia Dortmund, like many sports organizations, is still not fully inclusive for women, due to prevailing traditional gender norms and historical practices that often marginalize female participation in sports. They want Lena Marija Velrey to challenge these norms so that more women can be involved in the club.

Many cultures have long-standing beliefs about gender roles that prioritize male participation in sports and often push women to the margins. Sports organizations have a history of male-dominated leadership positions and programs that can appear exclusive. Women do not see themselves represented in decision-making roles within the club, leading to a decreased likelihood that more women will engage.

Societal views on women in sports vary significantly, with some communities supporting the notion that sports are primarily meant for men. Women have fewer opportunities for training, sponsorship, and support, which can hinder their engagement at a competitive level.

Existing club policies may not actively promote inclusivity, resulting in systemic barriers for female athletes and fans. Promoting inclusivity requires targeted strategies to challenge these norms, increase female representation, and provide equitable resources and opportunities.

JLX Sport Management

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10/02/2026

The German branch of JLX Sport began selling fitness equipment as well as outdoor items and fitness supplements on December 5, 2025, at physical locations. Our official sales system relies on office sales. We have signed agreements with various gyms and fitness studios in Germany to sell fitness equipment and supplements within their facilities. This branch is expected to increase our annual revenue in Germany by 15%.

Thanks to my friend Darren in the UK who attends the gym daily with me, I may be visiting his house when we establish our JLX Sport branch in Edinburgh. He is in an egalitarian marriage and has a daughter.

JLX Sport has also started selling outdoor clothing, sports items, fitness products, and supplements at Juliette Duplessis's sports complex in Nordrhein-Westfalen, which currently has two locations: a swimming center and a three-story fitness center. In the future, another store will be located in rental areas for football, basketball, tennis, volleyball, and running as part of our sports complex in Nordrhein-Westfalen.

Lena Marija Velrey chooses fitness business owners carefully, ensuring they fit our radical feminist mindset, as we do not recognize gendered leadership. Currently, we have signed agreements with over 200 fitness studios and gyms in Germany that will sell our products.

The JLX Fitness brand, which sells fitness equipment, is exclusive to Germany and France, as Juliette Duplessis's fitness studios will support us in this branch.

Our fitness equipment brands include:

Cardio Equipment: Technogym, Life Fitness, Precor, NordicTrack, Peloton, Sole Fitness, Matrix Fitness, True Fitness, Bowflex, Schwinn.
Strength Equipment: Rogue Fitness, Eleiko, Ivanko, American Barbell, York Barbell, Hammer Strength, Titan Fitness, Watson Gym Equipment, Kabuki Strength, Vulcan Strength.
Studio Equipment: Technogym, Life Fitness, Precor, Cybex, Matrix Fitness, TRX, Stages Cycling, Keiser, Body-Solid, Woodway.
Fitness Accessories: TRX, Therabody, Hyperice, Bala, Gymshark accessories, Gaiam, Manduka, Lululemon (fitness accessories), Rogue Fitness (accessories), PowerBlock.

JLX Sport Management Germany

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11/01/2026

On February 2, 2026, our Düsseldorf office will start targeting Portugal's egalitarian and eco-conscious families with the support of local women's rights organizations in Portugal.

Currently, we have reached €85,000 in monthly revenue in Spain, €110,000 in the Netherlands, €150,000 in Finland, and €180,000 in Sweden from our German offices. Our local monthly revenue in Germany stands at around €895,000 as of January 2026. We sell a total of €1,420,000 in Germany if exports are included.

We work with customer loyalty programs and collaborations. Our customers shop with us every two weeks. We will transfer Swedish and Finnish sales to our new sales office in Helsinki on June 10, 2027. Lena Marija Velrey's father has Nordic European roots, and her mother has Croatian roots, so she is successful at generating revenue in Germany, Nordic Europe, and Croatia. Currently, our advertising efforts are both online and physical in Germany and France. We aim for €2,500,000 in monthly revenue in outdoor and sporting goods company sales, which will bring JLX Sport a 0.38% market share in Germany.

Our French offices currently generate €830,000, with €205,000 coming from exports to Scotland and England. This amount will reach €340,000 when we launch our offices in the UK in the first month and transfer our British sales to the UK offices from the French offices. Our monthly revenue in Switzerland stands at around €40,000, and our monthly revenue in Italy stands at around €45,000 in France.

Our foreign income comes from eco-conscious families and egalitarian families in Germany and France. We increase our income by approximately €75,000 to €110,000 per month in France. Our income growth in Germany has slowed down.

Our German offices started with a budget of €8.4 million in June 2024, and our French offices started with a budget of €7.5 million in June 2025. We sell using a community engagement sales system.

JLX Sport Management

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09/01/2026

I used to have seven pieces of land in Germany in seven different locations. I used three of them to build a sports complex in Nordrhein Westfalen for my wife, Juliette, who is a former professional swimmer and coach for the French National Swimming Team. I am also a swimmer sponsored by Speedo.

In August, the construction of a fitness center started and was completed in December. We launched an ad campaign to attract members to our swimming center in July 2025, as well as to our fitness center in December 2025. Currently, our swimming center features an Olympic-sized swimming pool and two large swimming pools in Nordrhein-Westfalen. We reached 625 members at our swimming center in Nordrhein-Westfalen since July 2025.

On January 12, 2026, construction of a multisport zone will start, which will include rental areas for football, basketball, volleyball, tennis, and a running zone. My wife Juliette has between €1,500,000 and €2,400,000 in annual income experience in the sports complex sector in France. I train 8 to 10 hours daily at her sports complex for my swimming and running career.

I also want to thank all the swimmers who followed our accounts at and .

Lena Marija Velrey
Founder and Owner of JLX Sport

🎥 .alexs

07/01/2026

Announcement of Our New Offices in London and Edinburgh

I am excited to announce the opening of our new offices in London and Edinburgh on 01.06.2026. This expansion represents a significant step in our growth strategy as we continue to strengthen our market presence. Our London and Edinburgh offices will operate with a budget of £10 million, aiming to establish a robust customer base from the start.

We project that within the first month, we will achieve a customer base of €340,000, primarily composed of eco-conscious consumers connected through NGOs from our Paris office.

Leadership is a core value for our operations across Germany, Croatia, Japan, France, and now the UK. We strive to build a progressive customer base for our corporate chain.

Our advertising efforts focus on the lifestyle category at nightclubs across Germany and France, showcasing our commitment to authenticity and community engagement. We will replicate these efforts in the UK nightclubs as well.

In reflecting on our journey, I recall the challenges we face when seeking validation within societal structures. Much like Wendy Starland, who conformed to these norms, we aim to foster an environment that prioritizes authenticity over societal validation.

We seek partnerships with businesses in the entertainment industry that share our values and do not seek external validation.

Thank you for your continued support. We look forward to this exciting new chapter!

Best,
Lena Marija Velrey
Founder and Owner of JLX Sport

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07/01/2026

Wir möchten unsere Stakeholder informieren, dass JLX Sport am 9. Januar 2026 eine Partnerschaft gegründet hat, um 12 Bundeswehr-Militärstützpunkte mit Outdoor-Bekleidung und Fitness-Nahrungsergänzungsmitteln zu beliefern. Diese Initiative spiegelt unser Engagement für die Gemeinschaft und die Unterstützung der Streitkräfte wider.

Mit freundlichen Grüßen,
JLX Sport Management
Lena Marija Velrey

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22/11/2025

09/11/2025

The JLX brand was founded as an outdoor and sporting goods and fitness supplement company in Düsseldorf on June 15, 2024, and successfully expanded to Paris on June 10, 2025. We will open offices in London, Edinburgh, and Zagreb on June 1, 2026, and in Tokyo and Helsinki on June 10, 2027.

We have entered the reef aquarium sector in Germany. Currently, we generate €5,000 a month in Kirchhörde, Dortmund. Founder and Owner Lena Marija Velrey aims to learn this sector and then expand. Most of her current shoppers are from our outdoor and sporting goods company buyers.

The JLX brand has also entered the communication center and interpreter services sector in Kızıltoprak, Kadiköy. Lena's friend, who will lead our Turkish group, has found businesses that will buy interpreter services from us. We are generating well in this sector for now. As we expand into different countries, effective communication is crucial. This sector can facilitate smoother operations and partnerships in our other sectors, especially in translating marketing materials or providing support for international clients.

JLX will also enter the IT sector in Germany, France, and Finland. The priority next expansion options are England, the Netherlands, Japan, and Turkey, as our group has operations in these countries. We also have operations in Croatia, Spain, and Scotland, but the IT sector is weaker compared to other regions. As we expand into different countries, effective communication is crucial. This sector can facilitate smoother operations and partnerships in our other sectors, especially in translating marketing materials or providing support for international clients. IT expertise can help gather and analyze customer data across our sectors, improving marketing strategies and product offerings.

Founder and Owner Lena Marija Velrey initiated five legal actions against individuals in 2025. She won all five cases. One was in France, and the other four were in Germany, with one being against a restaurant in Friedberg bei Augsburg, Bayern.

This was JLX's 2025 report.

Thank you for choosing JLX!
Lena Marija Velrey

08/11/2025

JLX’s expansion into multiple sectors—like outdoor and sporting goods, fitness suppplement, IT, reef aquariums, communication services—broadens its appeal beyond traditional outdoor and sporting goods. This diversification allows the brand to attract a wider customer base, including those who may not typically engage with outdoor products, thus challenging conventional gender roles. By catering to various market segments in different countries, JLX will create tailored offerings that resonate with local cultures and preferences, further reducing reliance on societal validation tied to gender.

JLX provides a variety of outdoor, sporting, and fitness products that cater to all genders and interests. This diversity encourages customers to select items based on their personal preferences rather than societal stereotypes. The brand crafts marketing campaigns that focus on empowerment, adventure, and personal achievement without reinforcing traditional gender stereotypes. Featuring diverse individuals in various activities promotes inclusivity.

Actively soliciting and incorporating customer feedback allows JLX to tailor its offerings to meet the diverse needs and desires of its clientele. This adaptability helps counter assumptions based on gender roles. Engaging in educational initiatives about gender stereotypes and societal validation encourages customers to pursue their passions without concern for societal expectations. By marketing products for non-traditional interests, such as reef aquariums, JLX invites customers to explore activities that may not align with conventional gender norms, validating diverse hobbies.

JLX Sport Management

24/10/2025