We like when brands, messages, and products are seen. We love when esthetics and the ability to effectively communicate visually come together, supporting the perceived quality of the product, the brand, and the overall experience; the shopping as well as the user experience. We like traditional research methodologies, but we also like new technology and new innovative approaches to measuring visual effectiveness and user experience. We believe that through innovative thinking we will be able to push the boundaries of insight, answering not only what works in a given situation but also why. We seek our inspiration and knowledge within the fields of eye tracking, neuroscience, social economics, computer science, psychology, psychometrics, biometrics, consumer insight, user experience design, usability, human computer interaction, ergonomics, physiology, cognitive neuroscience, and many others.
