21/10/2025
Let’s be honest starting a business can feel overwhelming.
You’re told you need everything:
websites, landing pages, CRMs, automations, email sequences, booking systems, five social media platforms, and a partridge in a pear tree. 🙃
But here’s the truth, you don’t need all that to get started.
You just need the basics and the rest can (and should) grow with you.
Start simple:
✅ Legality & professionalism - insurance, terms, and registration sorted.
✅ Website - even a one-pager to start.
✅ Social media - choose ONE platform to show up on consistently.
✅ Headshots - real, approachable, you.
✅ Marketing materials - a few key templates (flyer, banner, post).
✅ A bio - people buy from people, not titles.
And of course, before you touch any of this, build your foundations:
Your why, mission, vision, ideal client, branding, and voice.
Those guide everything else.
Forget the noise.
Keep it simple.
Get visible.
Then build on solid ground. 🐝