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Mimology

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Tarancón
Mimology

We are a Creative Studio that makes unique design stories. We specialize in brand strategy, brand identity, packaging, and illustration.

23/12/2025

Happy to be part of the 2025 Global Retail Brands Magazine special edition ✨ Private Label & National Brands: Decoding Food Retail — contributing to the creative and editorial approach.
Grateful to have collaborated alongside such inspiring voices in the food retail space.
Big thanks to GRM, Phillip Russo, Armin Bar, and the Certified Origins team for the collaboration.

🔗 Read more here: https://issuu.com/globalretailmag/docs/private_label_and_national_brands_-_decoding_food_?fr=xKAE9_zMzMw

editorial

12/09/2025

✨ “And so the adventures begin…” ✨
This line has always spoken to me—it’s that spark you feel at the start of something new, stepping into the unknown with excitement, curiosity, and a little courage. 🌍💫
For me, it’s about embracing growth, learning, and discovery along the way. I loved that this quote was chosen by the team for this tee, as part of the Boarding Kit/Box—designed especially for the Certified Origins team to celebrate new job chapters with style (and a smile) 😉🚀👕

08/09/2025

🛋️ Have you ever wondered what your brand would spill on the therapist’s couch?

Maybe it’s tired of mixed messages, stuck in old visuals, or feeling misunderstood. Brands go through crises too — but the good news is, they can heal.

DM me “therapy” to start your session or book a Brand Alignment Audit — let’s get your brand talking with confidence again.

05/09/2025

Soaking in the very last notes of summer.
You can probably tell by my smile — holding onto the lightness of these days while already dreaming of what’s next.

Sweater weather, hot tea, and long moments with a good book are just around the corner — a season to slow down, turn inward, and find beauty in the quiet.

Grateful for the sunshine, ready for the softness ahead 💛

✨ What little joys are filling your days lately?

28/07/2025

Packaging Concept for Certified Origins Samples •  This packaging was created for a new line of Certified Origins samples, with a visual direction I led to keep things clean, clear, and easy to navigate. The idea was to let the product information take the lead—through a simple, thoughtful layout—while the logo quietly supports from the bottom without stealing focus.
I shaped the design and creative direction, with strategic input from the amazing team at Certified Origins, and technical development by our partner agencies: Arminbar (Milan) and Kalimero (Tuscany).

*These packaging mockups are for presentation purposes only – not for sale.

If you love food, private labels, or thoughtful design, check the Certified Origins link in bio for more!🔗

Project Credits
Client: Certified Origins Project: Private Label Product Sample Packaging Creative Direction: Miljana T. (Mimology) Design: Miljana T. (Mimology) Strategic Concept: Certified Origins Creative Team Technical Development: – Kalimero Agency (Tuscany) – Arminbar Communication Agency (Milan)

18/07/2025

Build with meaning. Create with soul.
That’s where brand magic begins. ✨

16/06/2025

A good strategy gives direction.
Good creativity gives it soul. Put them together, and you don’t just have a brand —you’ve got branding: a living, evolving expression that grows, connects, and sticks.
Because branding isn’t a logo or a launch — it’s a process. A practice. A pulse. And when strategy and creativity move in sync, that’s where the magic happens.

06/06/2025

Tryin’ to DO IT ALL™
Creative lead by day, mom 24/7, side hustler by sheer compulsion — because apparently,
sleep is optional? :)

Meanwhile, I’m swinging into the week like a fire-woman with Wi-Fi, deadlines, and maybe a half-warm coffee (a luxury, honestly).
Keeping up with design trends and the class WhatsApp group? …Barely.
 But hey, some days are a tightrope act, some days are a full-on circus — and somehow, the chaos just fuels the creativity.

This image? Yeah, it pretty much sums it up. Holding on, showing up, burning bright (not out), and doing it all in mismatched socks with a smirk and a mission.

Because who says you have to choose between passion, parenting, and pretending you’ve got it together?

04/04/2025

From slide deck to brand refresh ✨
B&B Executive Leadership brought me in to rework their core presentation—making it more engaging, readable, and aligned with their mission.

I refreshed their typography and color palette, brought clarity to their message, and spotlighted the human connection at the heart of HR.

The result? A clean, confident presentation that helped reshape their visual identity.

Curious how a presentation refresh can elevate your brand? Let’s talk 📩

11/02/2025

🌟 GIVEAWAY TIME! 🌟

I’m giving away a FREE 1:1 Brand Consulting Session to help you gain clarity, refine your brand message, and grow with confidence! 💡✨

Here’s how to enter: 1. Follow  2. Like this post to show some love ❤️ 3. Tag 2 friends who would love this opportunity!
 ✨ Bonus entry: Share this post to your story & tag me!
Winner will be announced on Feb 14th
(★ ˗ ★)

During this session, you’ll discover:
✔️ What makes your brand unique & how to stand out
✔️ How to create a strong, consistent brand identity
✔️ The right messaging to attract your ideal audience
✔️ A clear strategy to grow and market your brand

Have fun and good luck! 🎉
Build a brand you’re proud of. 💪💛

08/01/2025

One of my visual direction projects involved rejuvenating the brand identity of psychologist Kristina Hermann. Her work focuses on sharing real-life experiences, providing profound insights from her books, and using effective healing techniques.

Inspired by her approach, I explored themes of connection, emotion, and nature to enhance her brand’s presence. My goal was to ensure that the visuals and messaging truly conveyed the essence of healing, harmony, and hope, and I chose to incorporate tones of nature and colors inspired by skin tones. Below, you’ll find images that beautifully capture the vibe I’ve crafted for her business style.

06/01/2025

A powerful social media identity isn’t just a ‘nice-to-have’—it’s your digital handshake, your first impression, and your lasting impact. Here are 5 simple Steps to Build a Strong Social Media Identity 👉

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