The Studio Cote d'Azur

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France
Antibes
The Studio Cote d'Azur

Luxury Private Pilates & Yoga Studio in Antibes on the French Riviera. Open since 2015. We believe in the power of the human body.

At our studio, you can enjoy Pilates, a variety of yoga styles and philosophies; massage therapy and body work; nutrition and coaching. Our carefully selected team of practitioners are respected professionals in their fields both on the French Riviera and abroad, we’re English-speaking and professionally insured. We work holistically to provide our clients with the very best in the world of wellbeing.

02/03/2026

🤷🏽‍♀️ What is ‘REAL’ Pilates?

The conversation about what is ‘real Pilates’ is a conversation I’m used to having with fellow instructors and my mentor…

But when this 19-year-old CLIENT called my teaching ‘real Pilates’ … that’s when my ears opened up.

👉🏽 What did she feel that she hadn’t felt before?

👉🏽 If my teaching was ‘real’ for her, what did all the other Pilates she’d experienced feel like?

👉🏽 What IS real Pilates?

👇🏾 I’d love to hear your thoughts in the comments below.

01/03/2026

🛥️ Does anyone else in yachting & luxury hospitality have a hard time explaining to others what they DO? 😅

After more than 14-years of working around the yachting seasons, I’ve found a wonderful rhythm that suits me, my family life and my businesses ❄️🌱🌞🍁 🇫🇷 🇸🇪

… and here’s what it looks like 👆🏾

So excited for the 2026 Mediterranean season…

⏰ 2 more months to go…

25/02/2026

📸 ⚠️ Any other Pilates studio owners starting to question privacy when it comes to content?

After an unsettling experience with a content creator last year, here’s where I stand on content creation 👉🏽

🚫 NO content will be filmed or published of my clients while they are practicing in my studio. I have also deleted all content previously published of my clients in studio (🙏🏾 Please let me know if anything I publish of you should be removed from any of my marketing).

🌷My studio is a place for Women to come and practice in peace and in total privacy. Away from the invasive explosion of social media.

🌷We will create ethically produced content that adds value to this industry, starts conversation and ultimately… respects our clients’ right to privacy.

🙋🏽‍♀️What are your thoughts on Pilates content & client privacy?

I’d love to hear your thoughts in the comments below 👇🏾

24/02/2026

🙋🏽‍♀️ I’ll talk about WHY to pay for private sessions in another post…

In the meantime, here’s WHEN to pay for private sessions…

1️⃣ The doctor or physio has told you to start Pilates. Maybe you’ve recently had an injury, are post-surgery (breast, back or shoulder surgery), or have had a diagnosis (like osteoporosis, vaginal prolapse, osteoarthritis, frozen shoulder). You want someone to work with you 1:1 and make sure you’re doing things well, safely and with ease before moving into group classes or into a gym on your own.

⚠️ Remember: Your Pilates teacher is not a medical professional and should never diagnose, read your X-rays or prescribe exercise for injury. Your Pilates teacher should always go on the recommendations of your medical professional.

2️⃣ You’ve never done Pilates before and want to learn the basics.

⚠️ Remember, there are many different studios out there and most studios and teachers won’t take the time to truly teach you the practice. They’ll just GET STARTED straight away and expect to you to follow along and know what you’re doing.

🧐 I’ve had new clients start with me who’ve been ‘doing Pilates for 10-years’ but they don’t know the basics. This is not the client’s fault. Sadly, many teachers don’t trust in and teach their clients the basics.

3️⃣ You’ve been practicing for a long time — maybe at the same studio or with the same teacher — and you’ve reached a plateau. You’re bored, not learning, not growing and not being challenged.

🌪️ Time to change things up a bit and get a fresh new perspective on your body and your perspective. “When we change the way we do things, the things we do change.”

🤍 Remember: Pilates isn’t a quick fix. We recommend a minimum of 5-10 private sessions to start seeing results.

16/02/2026

🙋🏽‍♀️ Am I the only Pilates business owner seeing this trend and wondering where it’s going to end up?

🚂 Right now, there’s a train and it feels like EVERYONE is hopping on it.

🚂🚂… it’s called the ‘group reformer train’.

🚂🚂🚂… but my questions are:

👉🏽 What gets compromised when consistent, high volume is needed to turn a profit?

👉🏽 How much can the market really take before something breaks? 12-months ago there were no group reformer studios around us. Now there are 5 within a 5-10km radius, with more studios popping up on the coastline weekly (😅 I saw another 2 open up just this weekend between Nice & Monaco).

👉🏽 Where do private studios (like ours) belong in this space? How do we define our offering and remain profitable? Or are we the ones being pushed to close?

👉🏽 Who’s behind these studios? Experts or influencers?

Let’s do the maths…

📈 Self-funded studios have a problem from Day 1: huge upfront investment, high overheads, big volume needed from the start.

📈 Some group reformer studios might have investment to give them a head start and some breathing room to get going …
… but investors also want results.

And according to , profitable results in this space means:
📈 10-12 reformers
📈 50-55 classes per week
📈 75 % capacity (for a growing studio)

And I’m not sure this is sustainable for multiple studios opening all at the same time, going after the same market in a place like the French Riviera.

🧐 But maybe I’m wrong.

What do you think? Where’s this train headed?

I’d love to hear your thoughts in the comments below 👇🏾

12/02/2026

🛥️💪🏾🌍 Our Pilates workshops & courses for yacht crew are proudly…

…the ONLY Pilates education for yacht crew in the world!!

🙋🏽‍♀️ 👩‍🎓 One might ask, well: “Can’t I just do a regular Pilates teaching certification and use it on yachts?”

Well, YES and NO…

👉🏽 YES because any solid Pilates education is a great foundation to have, both onboard and ashore.

👉🏽 NO because you probably won’t learn anything about…
✅ NDAs, confidentiality, insurance & legal aspects
✅ How to work with different nationalities & cultures in the context of luxury hospitality
✅ How to work professionally as both a crew member and a Pilates teacher
✅ How to take care of your own energy levels, health and mental wellbeing
✅ How to set up the space onboard (do’s and don’t’s)
✅ How to service Pilates equipment
✅ How use Pilates as your exit plan

Also, our students go on to…
🙏🏾 Get references for their CV
🙏🏾 Get connected with jobs and recruiters in the industry
🙏🏾 Get real-world mentorship & advice

💙 All our Pilates workshops & courses are industry recognised by and others ✨

To find out more, comment ‘PILATES’ below or send us a DM

via

09/02/2026

🙋🏽‍♀️ Are you a yachtie wanting to teach Pilates onboard?

🙋🏽‍♀️ Or are you a Pilates teacher wanting to teach on yachts?

You’ve come to the right place.

Our 4️⃣ Pilates workshops and courses are designed with yachting at the heart 💖

Comment ‘PILATES’ below to find out more 👇🏾

via

02/02/2026

It took us two years of searching to find our beautiful property in the heart of Antibes on the French Riviera…

… and now we’re ready to sell it on to the next soulful owner(s)💖

🙋🏽‍♀️ This is an ideal investment for a yachtie who wants to invest ashore; or a local/international buyer who wants to have their own Pilates/yoga studio in the south of France.

🙏🏾 It can be used as both a commercial property or private residence.

🏠 74.63 m2
💸 €330,000
📍Antibes - Ref 86673437

👩‍💻 Johanna Malmberg: +33 6 11 67 51 63
📧 johanna@wretmanestate.com

More details:

The property is…

… filled with natural light all day long including morning sun in the main Movement Room (44.5m2) and afternoon sun in the Cadillac Room (12.8m2) 🌞

… tucked away on the first floor so there’s total privacy with no pedestrians walking by or looking in 🤫

… surrounded by beautiful trees with bright green leaves in the summer 🌳

… only 5-minutes by foot from Antibes Old Town and Port Vauban 🚶‍♀️

Send us a DM or contact Johanna:

👩‍💻 Johanna Malmberg: +33 6 11 67 51 63
📧 johanna@wretmanestate.com

01/02/2026

A lot goes in to running my Pilates businesses on the French Riviera and in Scandinavia…

And I wouldn’t change it for the world.

I love what I do.
And I do it with all my heart. 🤍

… I’m so excited for the year ahead… ✨

29/01/2026

🧐 I’m not going to stop posting about this and exposing poor behavior in the Pilates business (until it stops)…

👉🏽 What really happens behind the scenes running a successful Pilates business in the south of France?

👉🏽 And particularly…
How do Women in this business speak to each other and show up for each other as colleagues, professionals and fellow business owners?

👉🏽 2025 showed me: there is pervasive bullying and huge ego behind the nice curtain of Pilates.

🙋🏽‍♀️ But I’m not having any of it in my business this year. No thank you.

💖 Real Women and female leaders support each other, not tear each other apart.

Adresse

21 Avenue Robert Soleau
Antibes
06600

Site Web

https://thestudiocotedazur.com/

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More than Pilates

CREW Pilates is not only for crew. We cater to clients from all walks of life, from super yacht guests and luxury hotels to new mums and athletes. Our signature outdoor sessions take place from April to September. Studio sessions all year round. Visit crewpilates.org