11/11/2025
…There seems to be a REFORMER STUDIO opening on every street corner in the world right now.
📊 There’s a very set formula & business model:
1️⃣ There’s investment
2️⃣ They find a s*xy location
3️⃣ They s*x it up with good lighting and poor quality, mass produced reformers
4️⃣ They bring in teachers with very basic qualifications and experience
5️⃣ They invest in great marketing on Instagram
6️⃣ THEN, they rinse and repeat in another town down the road
🤷🏾♀️And here’s what I want you to know ❌ THE REFORMER ISN’T the be all and end all of Pilates!
Yes, it’s a versatile piece of apparatus. And yes, there is SO MUCH you can do on a reformer. But let’s expand our thinking a bit…
Joseph Pilates — the man who created Pilates — was an inventor.
He invented things.
In fact, he patented a total of 2️⃣6️⃣ different apparatus in is lifetime (source: WikiPedia) including the:
✅ Wunda Chair
✅ Cadillac
✅ Ladder Barrel
✅ Spine Corrector
✅ Guillotine
✅ Mat
And others.
The reformer is only 1️⃣ piece of apparatus!
I’m not against innovation in Pilates! (Or certain innovations receiving more acclaim than others).
And I’m certainly not against making money with Pilates! (Kudos to the reformer studios opening on every street corner!)
But I see that Pilates is part of a broader system of movements that can be achieved, perfected and adjusted on other pieces of apparatus — not just the reformer.
As a studio, we commit to continue offering Pilates to our clients…
…on ALL APPARATUS!
And exploring and sharing Pilates in all its depth ❤️
With joy,
Bianca Ljungberg
(Founder)
