20/04/2026
Did you know?
The Michelin Guide wasn’t created for gastronomy… but to sell tires.
In 1900, the André Michelin and Édouard Michelin brothers launched a small red guide, distributed free to motorists.
At the time, France had fewer than 3,000 cars. Inside, you could find maps, garage addresses, hotels… and a few restaurants.
The goal was simple: to encourage people to travel more, and therefore to drive more. The more you drive… the more your tires wear out.
It was only years later that the guide evolved, eventually introducing the famous Michelin stars, now considered one of the ultimate symbols of gastronomic excellence.
Curious to learn more ? Even more fascinating anecdotes await on our page!
🛎️ If you’d like to discover more stories and secrets on this theme, reach out to us at: greetsparis.com.