23/02/2026
Did you know?
Before runways, spotlights and Fashion Weeks, the first “models” were… shop assistants.
In the mid-19th century, couturier Charles Frederick Worth, based in Paris, revolutionized fashion.
Instead of displaying his gowns on static mannequins, he asked his wife, Marie Vernet, and later his saleswomen, to wear the creations in private salons.
Clients were no longer choosing a simple garment.
They were observing movement, silhouette, presence.
The modern fashion show did not yet exist… but the spectacle had just begun.
Curious to learn more ? Even more fascinating anecdotes await on our page !
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