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MAMA Academy, The Safer Pregnancy Charity

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MAMA Academy, The Safer Pregnancy Charity

Empowering expectant parents & their healthcare professionals. Stillbirth and baby loss prevention charity

Mums And Midwives Awareness Academy is a charity aiming to reduce stillbirth in the UK by keeping healthcare professionals up to date with all the latest research, studies and guidelines to help expectant parents have a safer pregnancy. We work in partnership with the Royal College of Midwives, Department of Health and NHS England. Join our mailing list to receive bi-monthly pregnancy guideline updates. You can also follow us on twitter

Share our page today with your colleagues & expectant friends so they too can be educated on the fascinating wonder of pregnancy!

***If you are expecting and have any concerns during your pregnancy, please contact your local maternity unit***

30/12/2025

If you’re worried about your baby’s movements, this is what to do.
You’re not “overreacting”.
You’re not wasting anyone’s time.
You know your baby best.

Step 1:
📞 Call your maternity unit straight away.
Don’t wait until tomorrow.

Step 2:
🩺 They should ask you to come in for checks.
If you still feel worried, it’s okay to say so.

Step 3:
🏥 Go to the unit prepared.
Take an overnight bag, just in case.

Your maternity team is there 24/7.
If something doesn’t feel right, getting checked is always the right thing to do.

25/12/2025

Today can feel many different ways.

For some, it’s joyful.
For others, it’s heavy.
And for many, it’s somewhere in between.

If today feels difficult, you’re not alone.
If today feels quiet, that’s okay too.

From all of us at MAMA Academy, we’re holding space for you today. 💜

24/12/2025

Tonight, many homes will be quiet in the way they should be. Stockings by the fire. Children asleep. Anticipation in the air.

But for some families, Christmas Eve is a reminder of what’s missing.

A baby who should be here. A name whispered instead of sung. A future imagined, then lost.

Every year in the UK, babies still die before or shortly after birth. Many of these deaths are preventable. At MAMA Academy, we exist for one reason only: to stop that from happening. We give parents the information they need to trust their instincts. We train and support maternity professionals. We push for evidence-based care when systems fall short. We turn grief into prevention.

If our work has ever helped you, comforted you, or mattered to someone you love. If you believe no parent should be dismissed when something doesn’t feel right. If you believe babies’ lives are worth fighting for please consider making a donation this Christmas Eve. For the babies who won’t get another Christmas. And for the parents who deserve a different ending.

Donate if you can. Share if you can’t. Link in comments.

Thank you for standing with us.

23/12/2025

In today’s , Sue Atkins opens up about the practices that keep her grounded, from evening meditation to mindful movement and even sipping a warm cacao ritual.

“Find what works for you — the things that nurture your spirit. We’re all different, but we all need those pauses.”
Whether it’s:
🎧 A 10-minute guided meditation in the morning
🍫 Stirring and savoring a warm drink mid-afternoon
🌙 Helping your child unwind with Relax Kids meditations at bedtime

…these small rituals can make a big difference. They’re not indulgences, they’re investments in your wellbeing.

💬 What’s your favorite way to reset in a busy day?

22/12/2025

Last week, the NHS issued a national safety alert that could help protect babies. Growth charts are used to check how a baby is growing during pregnancy. Evidence showed that some charts could miss warning signs.
After months of campaigning by ourselves, parents, and The Perinatal Institute, the NHS has now acted.
This is an important step forward for safer pregnancy care.
Thank you to every parent who spoke up, every professional who pushed for change, and everyone who helped make this happen. We will continue to share what this means for parents and how to ask questions about your care. To read more, follow the link in the top comment.

22/12/2025

Pregnancy worries don’t pause for the holidays, and neither do we.
If you’re feeling anxious, overwhelmed, or just need someone to talk things through with during pregnancy, the MAMA Academy helpline remains open over Christmas and New Year.

This might be:
• a first pregnancy
• a pregnancy after loss
• a pregnancy following a difficult or traumatic birth
• or simply a time when things feel heavier than usual
Our free helpline is available for expectant parents, birthing partners and dads too.
You’ll speak with one of our experienced midwives, who can offer a calm, supportive space to talk things through.

📞 Call: 0203 6428 121

Leave a message with a time that works for you and we’ll call you back.

💡 Please remember: we can’t give medical advice. If you have urgent medical concerns, contact your midwife, GP, or maternity unit straight away.

21/12/2025

We’re proud to share that our CEO, Heidi Eldridge, has been recognised as Best Maternal Health & Pregnancy Support CEO 2025 (UK).

Heidi’s work is driven by one thing: preventing baby loss and improving maternity safety through evidence, education and listening to parents. This recognition reflects the tireless efforts behind the scenes, the partnerships we’ve built, and the voices of families who continue to push for safer care.

Most of all, it belongs to the entire MAMA Academy community. Our supporters, healthcare professionals, partners and parents, who make this work possible every day.

Thank you for standing with us as we keep working towards safer pregnancies and better outcomes for families across the UK.

Read more here:

https://www.ceo-review.com/ceo-monthly-magazine-celebrates-the-winners-of-the-female-ceo-of-the-year-awards-2025/

19/12/2025

Every story shared helps another parent feel seen.
We’re collecting real experiences from mums, birthing people, partners and healthcare professionals, the moments you look back on and think:
“I wish I’d known…”
It might be something you learned the hard way.
It might be a small kindness that made all the difference.
Or something you wish every new parent could hear.

🎙️ You can share your story by:
💌 Sending us a DM
🎧 Recording a short voice or video message
✍️ Writing it out in your own words

We’ll be sharing selected stories (with permission) as part of our I Wish I’d Known campaign to help others feel informed, empowered, and never alone.

Ready to share yours? Tell us below or drop us a DM.

18/12/2025

Resident doctors across England have been striking from yesterday (17th Dec). This action is going to last for 5 days (until the 22nd Dec). This may impact some doctor-led services at hospitals, but please be assured that emergencies, labour, and obstetric care will always be prioritised.

If you have any concerns, questions, or uncertainty about your pregnancy or care during this period, do not hesitate to contact your midwifery unit immediately. Midwives are available and ready to help. Or if you’d like non urgent, non medical advice you can ring our helpline at 0203 6428 121.

Stay safe, informed, and supported.

17/12/2025

Amid the busy days, late nights, and festive plans if anything doesn’t feel quite right during your pregnancy, listen to that inner voice.
A change in your baby’s movements.
A worry you can’t shake.
Your own physical or emotional health feeling off.

📞 Call your Maternity Unit straight away.
They’re there for you 24 hours a day, 7 days a week, including Christmas Day.

You are never “bothering” anyone.
You are never wasting time.
And you never have to wait until after the holidays.

If in doubt, get checked out.

16/12/2025

If you’re feeling anxious, unsure, or just need space to talk things through, MAMA Academy’s free pregnancy helpline is here for you.

You might be:
✔️pregnant for the first time
✔️navigating pregnancy after loss
✔️carrying worries from a previous complication or birth trauma
✔️supporting a partner and not sure who you can talk to
✔️just after a conversation with someone who understands.

Our trained midwives offers a calm, non-judgemental listening ear for birthing parents, partners and dads too.

📞 Call 0203 6428 121

Leave a message with a time that works for you, and one of our midwives will call you back.

Because no one should feel alone in pregnancy.

✨ This helpline offers emotional support and reassurance. If you have medical concerns, always contact your midwife, GP or maternity unit straight away. ✨

15/12/2025

MAMA Academy has been shortlisted for an HSJ Partnership Award for our work alongside the NHS to improve pregnancy safety. This recognition is really about parents, listening when something doesn’t feel right, asking questions, and being supported by professionals who care deeply about keeping babies safe.

We’re proud to work in partnership with maternity teams across the UK to help prevent avoidable baby loss and improve care for families.

👉 If MAMA Academy has supported you or helped you feel more confident during pregnancy, we’d love you to share this post or leave a comment below.

Your voices are why this work matters.

Thank you for being part of our community.

Address

Addlestone

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+447427851670

Website

http://www.mamaacademy.org.uk/

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