MAMA Academy, The Safer Pregnancy Charity

MAMA Academy, The Safer Pregnancy Charity Empowering expectant parents & their healthcare professionals. Stillbirth and baby loss prevention charity

Mums And Midwives Awareness Academy is a charity aiming to reduce stillbirth in the UK by keeping healthcare professionals up to date with all the latest research, studies and guidelines to help expectant parents have a safer pregnancy. We work in partnership with the Royal College of Midwives, Department of Health and NHS England. Join our mailing list to receive bi-monthly pregnancy guideline updates. You can also follow us on twitter

Share our page today with your colleagues & expectant friends so they too can be educated on the fascinating wonder of pregnancy!

***If you are expecting and have any concerns during your pregnancy, please contact your local maternity unit***

Today, on International Women’s Day, we celebrate the strength, resilience and leadership of women everywhere.From the m...
08/03/2026

Today, on International Women’s Day, we celebrate the strength, resilience and leadership of women everywhere.

From the mothers and families we support, to the midwives and healthcare professionals working tirelessly to keep babies safe.

Your voices matter. Your care matters. Your leadership matters.

The unused car seat.The presents never opened.These are the quiet realities behind the statistics.Prevention won’t bring...
04/03/2026

The unused car seat.
The presents never opened.
These are the quiet realities behind the statistics.
Prevention won’t bring every baby home.
But it can save lives.

👉 Help us reach more families with life-saving information.
Donate via the link below.

03/03/2026

What we watch, read and hear about birth matters more than we realise.
In this clip from The MAMA Podcast, Dr Katheryn Gutteridge reflects on how TV, social media and even family stories can shape how we feel about birth, sometimes long before we’re pregnant ourselves.
From inherited anxieties to scrolling horror stories at 2am, these influences can quietly build fear where reassurance is needed most.

🎧 Listen to the full episode of The MAMA Podcast for a thoughtful conversation about preparing for birth with confidence, context and care.

👉 Link in the top comment.

01/03/2026

When something goes wrong during birth, the trauma doesn’t only affect the person giving birth.
In this clip from the The MAMA Podcast, Dr Katheryn Gutteridge explains bystander trauma, the psychological impact experienced by partners or supporters who witness an emergency, feel powerless, or are left without information while urgent care is happening.

Many partners describe:
-being separated suddenly
-not knowing what’s happening
-replaying moments over and over afterwards

These experiences can leave lasting emotional scars and they’re rarely talked about. You’re not “overreacting” if something stayed with you. Naming it can be the first step toward understanding it.

🎧 In this episode, we explore why recognising bystander trauma matters, and why partners also deserve communication, support, and care.

👉 Find episodes of The MAMA Podcast via the link in the top comment.

We hear this again and again from parents: “I knew something wasn’t right.”When concerns are heard early, outcomes can c...
28/02/2026

We hear this again and again from parents: “I knew something wasn’t right.”

When concerns are heard early, outcomes can change. When parents are believed, lives can be saved. This is why listening matters. This is why awareness matters.

Help us amplify parents’ voices by donating today. Link in the comments.

27/02/2026

We’ve launched our brand new 10-part MAMA Podcast series created specifically for those working across maternity and neonatal services. In Episode 1, Heidi is joined by Dalvir Kandola, Consultant Midwife and Lead for Inclusivity, to talk about leadership in practice and why every midwife has influence.
“They’re lots of midwives who might not feel that they are in a leadership position… but what I’m here to say is you absolutely do.”
Whether you’re newly qualified, coordinating a labour ward, leading governance, or working in the community, you shape culture. You influence care. You lead change.

In this episode we explore:
• The difference between leadership and management
• How to implement and sustain meaningful change
• Building allies and bringing teams with you
• Why equity must sit at the centre of maternity leadership
This series will be released fortnightly.

🎧 Listen now via the link in our bio and subscribe so you don’t miss the next episode.
A huge thank you to Fletchers Solicitors for sponsoring this 10-part series and supporting our shared commitment to safer, more equitable maternity care.

24/02/2026

In this episode, Heidi is joined by Joanna from NCT to discuss their powerful new report, From Expectation to Reality, based on the experiences of 2,000 new and expectant parents across the UK.

The report explores:
• Why many parents feel more worried than excited in pregnancy
• Feeling unheard or dismissed
• Gaps in information and informed choice
• Pressure during labour
• Postnatal isolation and the “drop off” after birth
• Inequality and discrimination in maternity care

It also looks at what needs to change, from safe staffing and genuine birth choices to better interpretation services and clearer access to care.
With national maternity investigations underway, this is a crucial moment to ensure parents’ voices shape the future of care.

🎧 Listen now, link in the comments.

21/02/2026

You might have heard the term “tongue tie” and wondered if it could be why feeding feels harder than you expected. Dr Silberstein explains it simply. Under everyone’s tongue is a small piece of skin called a frenulum. That’s normal. A tongue tie is when that piece of skin is too tight or short and stops the tongue moving properly.

Why does that matter? Because babies use their tongue in a very specific way to feed. If it can’t move freely, it can affect latch and milk transfer.

Some signs families notice can include:
• Ongoing pain during feeds
• Difficulty getting or staying latched
• Clicking sounds while feeding
• Slow weight gain in some cases

But here’s the important part: seeing a frenulum does not automatically mean your baby has a tongue tie that needs treatment. What matters is how the tongue functions and whether feeding is being affected.
If you’re struggling, you’re not failing. And you’re not imagining it. Support from a trained professional can help assess what’s actually going on and guide you through your options.

You deserve feeding support that feels calm, clear and evidence-based.
Watch the full conversation with Dr Silberstein to learn more.
What questions do you have about breastfeeding? Let us know in the comments below!

19/02/2026

ARE YOU THINKING OF BECOMING PREGNANT?

University of Warwick are carrying out research are are looking for women who have knowledge and experience of preconception care and blood clot risks, so they can improve women's health during pregnancy.

Participant age: 18 - 45

SCAN THE QR CODE TO TAKE PART.

Many stillbirths can be prevented when parents have the right information, at the right time, and feel able to act on it...
19/02/2026

Many stillbirths can be prevented when parents have the right information, at the right time, and feel able to act on it. Awareness isn’t about fear.
It’s about knowledge, confidence, and support.
At MAMA Academy, we work every day to turn awareness into safer pregnancies and better outcomes.

👉 Support prevention.
Donate via the link below

PAS can happen in any pregnancy. But for some people, the risk is significantly higher.If any of these apply to you, Pla...
18/02/2026

PAS can happen in any pregnancy. But for some people, the risk is significantly higher.
If any of these apply to you, Placenta Accreta Spectrum is something you should know
about:
• You’ve had a caesarean section.
• You’ve had IVF or assisted conception.
• You’ve had surgery on your womb.
• You have a low-lying placenta in your current pregnancy.
• You’ve had scarring or complications from a previous birth.
• You’re over 35.

These factors often overlap. Many women have two, three, even four risk factors at
once and the more that combine, the higher the risk.
Yet most people in these groups have never been told PAS exists. That has to change.

For more information, you can check out Action for Accreta's website here: https://www.actionforaccreta.org/

Address

Addlestone

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447427851670

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