Alcester Opticians

08/04/2026

HALF PRICE SECOND PAIR SUNGLASSES
From April 1st, all complete pair purchases with Zeiss lenses qualify for a second pair of half-price sunglasses.
Lens designs matched.
Tint and UV included
Designer and non-designer frames included.
Upgrades for Polarised, Photofusion, Adaptive Sun and Mirrors available.
Ask in store for details or book online at www.alcesteropticians.com/appointments

08/04/2026

The sun is out, time for shades.
100 different sunglass styles to choose from.
All available as prescription or non prescription and all part of our second pair half price sun offer.
Dita, Blackfin, Eco, Wolf, and Booth and Bruce.
Call in to try some on or book an eye test at www.alcesteropticians.com/appointments

07/04/2026

HALF PRICE SECOND PAIR SUNGLASSES
From April 1st, all complete pair purchases with Zeiss lenses qualify for a second pair of half-price sunglasses.
Lens designs matched.
Tint and UV included
Designer and non-designer frames included.
Upgrades for Polarised, Photofusion, Adaptive Sun and Mirrors available.
Ask in store for details or book online at www.alcesteropticians.com/appointments

20/03/2026

Introducing the Zeiss Smartlife Pro range of lenses.
Designed to provide all-day visual comfort, ease of viewing and relaxed vision at all distances and in all directions.
Taking into account the wavefront analysis to correct the higher-order aberrations and individual lens and frame fitting parameters to ensure the ultimate visual experience.
Zeiss Smartlife Pro lenses are available in single vision, digital, and progressive forms.
Images below show the wavefront analysis and the effect of iScription in correcting image flare from Higher-Order Aberrations.
Book an appointment now instore or online at www.alcesteropticians.com.
Enhanced Eye Examination needed to access iScription.

19/03/2026

19/03/2026

Spring has finally decided to make an appearance. With the sun now starting to climb high in the sky, it must be time to enhance your sunglass game.
Check out our range of sunglasses from Booth & Bruce, Dita, and Tom Ford. We also have mag clip spectacles from Eco, and have Wolf Sunglasses on the way.
Members of the Visionists Club are entitled to prescription and non-prescription sunglasses at 25% off as additional pairs.
Call in or book online at www.alcesteropticians.com

18/03/2026

How do we get from a plant to a pair of spectacles?
Rolf. Substance spectacles are made from castor beans, a fast-growing, sustainable source.
The beans are treated, powdered, and then used to 3D-print spectacle frames. Creating a superlight, comfortable spectacle frame.
Call in or book online at www.alcesteropticians.com

17/03/2026

Let's get scientific for a bit.
Last week, we told you that we had taken delivery of the first Zeiss Visuref 600 in the UK and that one of its many abilities was Wavefront Analysis. So, what is Wavefront Analysis?
As light passes through the lens system of our eyes, it gets distorted by tiny, microscopic errors in the system. These compound to create glare, starbursts, lower contrast, and other visual niggles that are not corrected with a standard prescription.
We are all aware of Lower Order Aberrations, these are the SPH, CYL, and AX you see on your prescription.
The images below are examples of types of Higher Order Aberrations and my own Wavefront Analysis.
The Zeiss Visuref 600 can analyse your individual ocular system and produce a prescription that is 25x more precise than the standard, which, combined with the Zeiss Individual range of lenses, can reduce those visual niggles that normal spectacles just don't correct.
Book an appointment today for an Enhanced Eye Examination at www.alcesteropticians.com

14/03/2026

We have appointments available next week at www.alcesteropticians.com

Tues 17th 10:00, 10:30,13:30, 14:30
Thurs 19th 09:00, 10:30, 12:30, 13:30, 14:00
Fri 20th 09:00, 10:00, 12:00, 13:30, 14:30

Book instore, call 01789462692 or go online to www.alcesteropticians.com/appointments

Schedule a personalized eyewear appointment at Alcester Opticians. Book now for expert service and quality eyewear tailored to your needs.

06/03/2026

Anyone fancy being a little rebellious?
Rebel Eyewear from Wolf are a high quality acetate frames range with classic styling in muted tortoiseshell and blacks but with subtle nods to the bright colours of the original Wolf frames.
High quality hinges provide solid construction and are built to last.
Call in to try them on or book an appointment.