Alcester Opticians

20/03/2026

Introducing the Zeiss Smartlife Pro range of lenses.
Designed to provide all-day visual comfort, ease of viewing and relaxed vision at all distances and in all directions.
Taking into account the wavefront analysis to correct the higher-order aberrations and individual lens and frame fitting parameters to ensure the ultimate visual experience.
Zeiss Smartlife Pro lenses are available in single vision, digital, and progressive forms.
Images below show the wavefront analysis and the effect of iScription in correcting image flare from Higher-Order Aberrations.
Book an appointment now instore or online at www.alcesteropticians.com.
Enhanced Eye Examination needed to access iScription.

19/03/2026

19/03/2026

Spring has finally decided to make an appearance. With the sun now starting to climb high in the sky, it must be time to enhance your sunglass game.
Check out our range of sunglasses from Booth & Bruce, Dita, and Tom Ford. We also have mag clip spectacles from Eco, and have Wolf Sunglasses on the way.
Members of the Visionists Club are entitled to prescription and non-prescription sunglasses at 25% off as additional pairs.
Call in or book online at www.alcesteropticians.com

18/03/2026

How do we get from a plant to a pair of spectacles?
Rolf. Substance spectacles are made from castor beans, a fast-growing, sustainable source.
The beans are treated, powdered, and then used to 3D-print spectacle frames. Creating a superlight, comfortable spectacle frame.
Call in or book online at www.alcesteropticians.com

17/03/2026

Let's get scientific for a bit.
Last week, we told you that we had taken delivery of the first Zeiss Visuref 600 in the UK and that one of its many abilities was Wavefront Analysis. So, what is Wavefront Analysis?
As light passes through the lens system of our eyes, it gets distorted by tiny, microscopic errors in the system. These compound to create glare, starbursts, lower contrast, and other visual niggles that are not corrected with a standard prescription.
We are all aware of Lower Order Aberrations, these are the SPH, CYL, and AX you see on your prescription.
The images below are examples of types of Higher Order Aberrations and my own Wavefront Analysis.
The Zeiss Visuref 600 can analyse your individual ocular system and produce a prescription that is 25x more precise than the standard, which, combined with the Zeiss Individual range of lenses, can reduce those visual niggles that normal spectacles just don't correct.
Book an appointment today for an Enhanced Eye Examination at www.alcesteropticians.com

14/03/2026

We have appointments available next week at www.alcesteropticians.com

Tues 17th 10:00, 10:30,13:30, 14:30
Thurs 19th 09:00, 10:30, 12:30, 13:30, 14:00
Fri 20th 09:00, 10:00, 12:00, 13:30, 14:30

Book instore, call 01789462692 or go online to www.alcesteropticians.com/appointments

Schedule a personalized eyewear appointment at Alcester Opticians. Book now for expert service and quality eyewear tailored to your needs.

06/03/2026

Anyone fancy being a little rebellious?
Rebel Eyewear from Wolf are a high quality acetate frames range with classic styling in muted tortoiseshell and blacks but with subtle nods to the bright colours of the original Wolf frames.
High quality hinges provide solid construction and are built to last.
Call in to try them on or book an appointment.

05/03/2026

This is a FIRST!
Not just for Alcester Opticians, not just for Alcester. This is the first Zeiss Visuref 600 in the UK.
What does this little box of technology do?
1. Wavefront Aberrometry. The Visuref 600 can trace the path of light through the eye and determine the level of higher-order aberrations that cause starbursts, glare, and reduced image clarity that cannot be corrected with a standard prescription. The Visuref then creates a prescription 25x more precise than the normal to correct these errors, giving you greater clarity of vision.
2. It can measure your tear break-up time (TBUT), a crucial measure in the diagnosis of Dry Eye Disease.
3. Infra Red Meibography. Imaging the meibomian glands can show their health and how well they produce the oils that keep our tear layer healthy, another indicator of Dry Eye Disease.
4. Keratometry. Precise measurement of the corneal surface to provide better contact lens fitting and detection of corneal pathologies.

Call or visit the website to book an appointment.

02/03/2026

Visionists Club @ www.alcesteropticians.com
Alcester Opticians are now offering the opportunity to access our enhanced eye care services for a simple monthly direct Debit. With the Visionists Club we offer our enhanced eye examination which includes OCT, Ultra Widefield Imaging, Dry Eye Analysis, Wavefront Aberometry, and more for just £15.00 per month. In addition, as a member of the Visionists Club, you will get 20% off your first pair of spectacles, 25% off subsequent pairs and prescription and non-prescription sunglasses purchased within six months of your eye test, contact lens assessments and reviews included. As well as spectacle cover in case of loss or damage.
For our younger customers, we offer the Little Visionistas the same benefits at a lower price.
Call in to find out more or book an appointment. 01792762692.

25/02/2026

When was the last time you felt truly looked after during an eye test? Or did it feel like a race to the glasses display? 👀👓

If you’ve noticed how cheap (or even free) eye tests have become on the high street, there is a reason for it. For many large corporate chains, the eye exam has become a "loss leader." Like 10p white bread.

Many choose to lose money on a rushed 20-minute test just to get you through the door, relying on high volume and high-pressure glasses sales on the shop floor to make their profit. Your eye health is treated as a commodity, and the exam room becomes a conveyor belt.

At Alcester Opticians, we believe your eyes deserve better. 👁️✨

As a proudly independent practice, we put clinical care and time front and centre. Your vision is priceless, and an eye exam is a vital health check—not a sales pitch. That is why we do things differently, offering two dedicated levels of care designed around you:

Standard Eye Examination (30 Minutes): Often double the time of a typical high-street test! This allows our optometrists to conduct a thorough, unhurried check of your vision and eye health, providing personalised advice without the rush.

Enhanced Eye Examination (60 Minutes): The ultimate peace of mind. This comprehensive hour-long appointment includes everything in our standard test, plus advanced clinical technology to look deep into your eye health: Ultra Widefield Imaging, OCT (Optical Coherence Tomography), Wavefront Aberrometry, and comprehensive Dry Eye Analysis.

No rush. No conveyer belts. Just exceptional clinical care and honest advice based purely on what is best for your eyes.

Protect your vision with a practice that puts your health first. Call 01789 762692 or go to www.alcesteropticians.com/appointments today! 💙

24/02/2026

Glaucoma patients are very familiar with the Visual Fields Test, sitting against a large, bulky machine, trying not to blink in case they miss a dot, anxiety spiking in case they get it wrong. It is often cited as the most hated part of the eye examination. At Alcester Opticians, we have replaced anxiety with simplicity. The Oculera headset visual fields analyser has been shown in studies to be equivalent to the Humphrey Field Analyser seen in hospitals and other practices, but is comfortable to wear, allows for a natural, comfortable and relaxed posture, easy response system and fast testing times.
Records are saved online and provide for quick analysis over time provding accurate progression monitoring. Combined with OCT and Widefield Imaging as part of our Enhanced Eye Examination, you can rest assured that your eye health is in safe hands. Book now at www.alcesteropticians.com/appointments.

23/02/2026

OCT - Optical Coherence Tomography. The scan that everyone is asking about. OCT uses laser light to image through the layers of the retina at two points, the macula and the Optic Nerve Head.
The benefit of OCT imaging is early detection and monitoring of eye disease and pathology. Glaucoma, Macula Degeneration, Diabetic Macula Oedema, MS, Optic Neuritis, and many others can be detected earlier and monitored or referred using the OCT.
At Alcester Opticians, we are pleased to introduce the Optos Optomap Monaco Pro, which combines ultrawidefield retinal imaging with OCT imaging, providing the most detailed and comprehensive view of your retina and its health. Book today at www.alcesteropticians.com/appointments.