24/11/2025
Mark us down as fellow labelling nerds , we also want to know what's in our flour as well as our bread. Ours needs no fortificants as our low temperature cyclone mill retains all the nutrients of the whole grain, while producing a soft, fine, organic all-purpose flour that's as delicious in sourdough as it is in pastry.
Reposted from the
For food labelling nerds... By law, millers have to add 'fortificants' to most non-wholemeal wheat flour sold in the UK - iron, calcium carbonate, niacin, thiamine and (by October 2026) folic acid.
If you see a product made with non-wholemeal wheat flour that does not have the 'fortificants' named in brackets after it on the ingredients list, it means one of the following:
> the product was made outside the UK from 'unfortified' flour, then imported for (legal) sale here.
> the product was made in the UK using 'unfortified' legally sold by a small mill that produces less than 500 tonnes a year.
> the product was made in the UK using illegally sold 'unfortified' flour.
> the manufacturer failed to comply with the requirement to list the 'fortificants' on the label.
(Another possible explanation is that the flour was milled from wheat other than Triticum aestivum, in which case it should be listed as spelt, durum, einkorn, emmer etc. rather than just 'wheat flour')
For more information about flour 'fortification' and product labelling / marketing, please visit the Real Bread Campaign website.
That's also where you can read an article that addresses the question 'where can I buy "unfortified" flour and bread made from it?'