04/08/2021
If women had better knowledge and more support during birth and the post-natal period, many breastfeeding problems that new moms encounter would be preventable.
There is a need for health care systems to support breastfeeding from the start. Without being educated and supported, mothers cannot properly weigh the advantages/disadvantages of breastfeeding vs. formula feeding and they can’t make a true informed decision on how to feed their baby.
Research indicates that marketing of formula has a negative effect on breastfeeding practices. For example, advertising formula in doctors offices before the baby is even born lowers the rate of breastfeeding among the women that see this. After child birth, marketing of formula can deter exclusive breastfeeding. It has also been said that women who receive discharge packs which include formula are less likely to be breastfeeding at 10 weeks Postpartum than those who do NOT receive them. We need to stop handing moms ready to feed formula and start educating and supporting them.
Breastfeeding is not only nutritionally rewarding for a growing baby, but it also provides significant health benefits to the mother. Access to breastfeeding information and resource is SO critical, and especially important in less-developed countries.
Mothers should also be informed and educated on donor breast milk and where to access it when in need. Donor/human milk banks play an important role in promoting breastfeeding and increasing breastfeeding rates. Newborns may receive donor milk because of preterm birth, failure to thrive, allergies, infectious diseases and more. Access to donor milk among populations with high risk of poor health is extremely important.
Nursing moms need the support of family members, employers, policy makers, public health professionals, and communities.
World Breastfeeding Week aims to highlight the huge benefits that breastfeeding brings to the health and welfare of babies and mothers. It’s put in place with the goal to improve the health of babies and promote, protect and support the rights of women to breastfeeding anywhere.