19/02/2026
Nike changed my life as a child…
I’ve always loved training, for as long as I can remember.
Ever since I was probably 8 or 9 years old, i’d be out practising my skills for football.
I used to get such a buzz getting up at 6am to train before the school bus.
When I was around that age, I remember watching this Nike ad.
There was this young athlete in the advert who was up at like 4am, training basketball in the dark.
Everyone was still asleep but this young lad was out putting in the work…the work that no one sees.
Something about that lit a fire in me, I found it so inspiring.
I remember after watching that advert, that’s when I started setting the alarm for 6am. (one of those old alarms that had a bell in it >> thing was loud as hell 🤣)
Even when winter hit, I’d balance a light on a bin just so I could still train out in the dark.
It was brutal most mornings…especially in the winter. I never wanted to get up.
It was so tempting to just hit snooze. No one would of said anything. But I would have known…
That’s where I first built self discipline and slowly started to gain self respect.
Today, I still have that buzz for training. I love setting goals that scare me a little, that force me to turn up.
Because when you show up, day after day…and you do what you said you’d do…
That’s when you start to slowly become that person you know deep down you could be.
Training isn’t just exercise for me, it’s a way of life. It’s part of me.
It’s why I created Infinite.
This isn’t a game you ever “complete”
There’s always another level. Always more growth. Always more potential.
It’s just having the courage to go out there and find out what you are really capable of.
