21/10/2025
You know that sinking feeling when your favourite software quietly announces a price rise and you realise you have no choice but to pay it?
That is exactly what has just happened to countless course creators.
A well-known online course platform has recently added $100 per month to their pricing plans. Not because of a major new feature or breakthrough update, but simply because they can.
Once you are part of their ecosystem, they know how difficult it is to leave.
When your whole business depends on a subscription-based platform for hosting, course delivery, student data and payments, you are locked in. Moving everything elsewhere takes time, money and technical effort that most solopreneurs simply do not have. So, they pay it.
At first, paying $20 or $30 per month sounds like a good deal. Then the price increases start creeping in and before you know it, you are paying hundreds each month just to keep your content online.
For a solopreneur, that kind of increase hits hard. When your software costs rise, you either absorb the extra cost and watch your profit margins shrink, or you pass it on to clients and risk pricing yourself out of reach.
Neither option feels fair. Add in exchange rates, transaction fees and those hidden “upgrade” prompts that push you into a higher plan just to access basic features like certificates or quizzes, and it quickly becomes clear that convenience can come with a big price tag.
As a solopreneur myself, I completely understand how challenging it is to balance delivery, marketing, admin and tech. You turned to online courses for a reason. You wanted to reach more people, deliver great learning even when you couldn’t get everyone in one room, and build something flexible that fits your lifestyle.
But what you didn’t expect was for your overheads to rise just because someone else decided to change their pricing.
That’s why I build online courses using LearnDash LMS. LearnDash gives you full ownership and flexibility. It runs on your own website, grows with your business and lets you decide exactly how it looks, how it works and how your learners engage with it. Most importantly, you control the cost.
As a multiple licence holder of LearnDash, I’m able to pass that stability on to my clients. When I build your course, I can fix the annual cost of your LearnDash licence over a time period that suits your budget, offer multi-year plans that protect you from sudden increases, and even provide a lifetime licence so your platform becomes a one-time investment instead of a forever bill.
That means no unexpected hikes, no nasty surprises and no “pay more or lose access” scenarios. Just a predictable cost that allows you to focus on what really matters – creating brilliant learning experiences.
Think about it. The most valuable thing you can own as a course creator isn’t just your content, it’s the platform that delivers it. When you rely on a third-party service, you’re essentially renting space in someone else’s house. When you build your own LearnDash-powered platform, you own the property outright.
You can brand it completely to your business, add unlimited courses and learners, use your own payment gateways and keep your data safe and fully under your control. It becomes your ecosystem, designed around you. And when the time comes to scale, you’re already ready.
Whether you’re new to online courses or have already tried a few platforms, I can help you create a self-hosted solution that gives you long-term control and stability. Together, we can look at what you already have, design the learner journey and choose the best setup for your goals and budget.
If you want a professional, secure and scalable system that doesn’t trap you in rising subscriptions, book a free chat today.
[https://tidycal.com/skillsshop/virtual-chat-with-phil]
Let’s make sure you own your platform, not the other way around.
Have you had seen a recent price hike with your subscriptions?