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FitMom

Helping high-achieving moms prioritise strength, lose fat, and feel powerful 💪

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Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my bespoke 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals. l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.

10/12/2025

There’s no magic meal plan or secret supplement.

Just habits I don’t negotiate.

I stay lean because I stay consistent - not perfect.

I train with intention, walk every day, eat real food, recover properly, and honour my boundaries.

Balance isn’t luck. It’s discipline, without the burnout or obsession.

Comment “CEO” if you’re done chasing quick fixes and ready to build results that actually stick.

10/12/2025

HYROX LONDON ‘25

Our second Hyrox in the Mixed Doubles. 3 mins slower than last year but 15 mins faster than what we wanted 😂

We set the bar low as my partner has just not had the time to train appropriately. The end of year work scramble has been brutal, to say the least, so he did what he could but not enough to PB!

The key with Hyrox is to be able to run on tired legs. “Compromised running” is what they call it. I definitely think he felt compromised! 😂

I was just so grateful that he showed up for me & even entertained my crazy idea to do it - especially at this time of year.

I think it will be an annual thing - but need to give him a few months to forget the pain before I broach the topic.

Or I could just gift him an entry for Christmas?! 🎄🤣

09/12/2025

“Keto really works for me!”
Well done, Karen - but then why are you trying to lose the same 10 kgs for the third time? 😅

Here’s the truth:
It’s not keto, or low carb, or intermittent fasting, or cutting out bread that makes you lose weight.
It’s the calorie deficit those things create.

Every single diet that’s ever “worked” - from keto to cabbage soup - works because you’re eating fewer calories than your body burns. Period.

You didn’t “find the magic diet”…
You just found a way to eat less, in a way your brain could handle (for a while).

The real win?
Finding a way to stay in a calorie deficit without hating your life.
That’s what sustainable fat loss actually looks like - not chasing the next miracle plan.

Follow me if you’re done jumping from one diet to the next and ready to build results that last.

08/12/2025

10 things that shocked me when I moved to the UK 4 years ago:

1. The recycling situation in general confused the s**t out of me. But what topped it off was finding my rubbish all over my driveway because a badger got hold of it. Yes, a bloody badger!

2. Talking about the weather. Constantly. Like every day. With anyone who will listen. And then when they hear my accent, the need to talk about the sun in Africa.

3. All the mud. All the time. All over our shoes. And the house. Clear as day why its called Mud Island.

4. Being genuine friends with my postman, Ian. I love this! Sadly I dont have a selfiie with him ;)

5. The Christmas bonanza that erupts as soon as the halloween pumpkins disappear. Exquisite light displays, sparkley outfits, Xmas jumpers & Gluhwein. I also love this!

6. The dog culture. Everyone has a dog. Everyone walks their dog in their waterproof shoes. Everyone loves their dogs more than humans. There are even Doggy Hotels. Sweet - if you’re a dog person.

7. Amazon. Case in point - I ordered toilet paper at 10pm last night. It was delivered at 7:30am. I dont even know how they do it!

8. My heated steering wheel - saves me every winter! Imagine having this in SA? Hahaha!

9. The beautiful countryside & incredible walks. For at least 2 years I was too deep in my own mourning for SA that I failed to see what was right on my door step. And it truly is incredible.

10. Have I mentioned the weather?

07/12/2025

Early morning.
Coffee first.
Then 30 minutes of movement for the fitmoms before the day begins.

You don’t need a gym.
You don’t need 2 hours.
You just need a plan - and your dumbbells or bands.

Dumbbells30 and Bands30 are built for busy women who want to stay strong and consistent through the holidays.

30 minutes.
4 workouts a week.
Anywhere. Anytime.

Get your family involved. Rope in your partner.
Move your body and enjoy the break - guilt-free.

Because strong doesn’t take a season off. 💪

Comment “APEROL” below and I’ll send you the details to join the crew! 🍹

06/12/2025

Not an ad. Just me leaning way too hard into my matching-set era.

I’ve found a new activewear brand I’m actually obsessed with…
like embarrassingly obsessed.

As in: “How many matchy-matchy outfits is too many?”
(Asking for a friend. The friend is me.)

Activewear is basically my uniform - I live in it.
So it has to be comfy, functional, flattering, and it has to last.

And this brand ticks every single box… while being about ¼ of the price of Lululemon.
Yes. Really.
And yes… it feels just as good.

These are just 3 outfits I love, but they have an insane range.

If you’re in the UK, definitely go take a look.

You can buy on Amazon, or on their website for even more options.

The brand is called

For sizing:
Leggings - Women’s Butterluxe 25’’ Gym Leggings with Pockets (size 6)
Tops/sports bras - all size Small

Sharing the love because Christmas is coming…
and honestly?
This would be the BEST gift for any active friend, sister, mum, or partner.
Or for yourself, because you deserve it ;)

03/12/2025

Ozempic can be life-changing for the people who genuinely need it - and that’s incredible.

But let’s be honest… a lot of people are using it as a shortcut.
A quick fix for a holiday.
A fast drop on the scale.
A “bikini-ready” hack.

And I have a problem with that. Because it’s not confidence - it’s avoidance.
And it gives the drug a bad name for the people it was actually designed to help.

Rapid weight loss from an appetite-suppressant comes with a cost:
• muscle loss
• weight regain when you stop
• 800-calorie days that wreck your hormones and mood
• nutrient deficiencies and long-term health issues

But here’s the real point - and the part that triggers people:
If you’re injecting something just to weigh 5kg less for a week in the sun, that’s not discipline.
That’s desperation. And deep down, you know it.

But if you’re choosing the long game: training, fuelling, showing up, building habits - I respect the hell out of you.
It’s not glamorous.
It’s not instant.
But it’s real - and it lasts.

A medication can change your hunger.
But it can’t change your lifestyle for you.

💬 If this hits a nerve, you’re probably the person who needed to read it.

01/12/2025

December’s a blur of booze, late nights, and chaos - but you don’t have to throw yourself under the bus with it.
Move for 20 minutes.
Drink the water before the wine.
Eat something green.
Walk it off.
Then get on with your day.

You can enjoy the fun and still hold your standards.

30/11/2025

You’re not doing this alone.

Join a community of women who are staying consistent, showing up, and proving that progress doesn’t stop for the holidays.

Whether you grab your dumbbells or pack your bands, Dumbbells30 and Bands30 give you structure, support, and the push to keep going - even when life gets full.

30 minutes.
4 workouts a week.
Anywhere. Anytime.

Strong women don’t make excuses.
They make time.

Drop “APEROL” below and I’ll send you the challenge info! 💥

29/11/2025

If I could text my 25-year-old self… I’d tell her carbs aren’t the devil and rest days won’t kill you 😂👇

Because wow - my 20s and 30s were peak fitness cringe.

I cut carbs.
Did endless HIIT.
Ran 90km “for fun.”
Never rested, then wondered why I was always injured.
And genuinely believed calories didn’t count if I worked out hard enough 🤦‍♀️

We’ve all had our “fitness cringe era” 😅

The good news? Growth comes from it.

Which of these have you done before? 👀

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Our Story

Hi, my name is Ash! I am a mother of two boys and a little girl, and I am addicted to health and fitness. I am a qualified personal trainer with a special interest in pre & postnatal fitness. I would love nothing more than to guide you through a fit and healthy pregnancy or to assist you in losing your baby weight once your little one has arrived. My Story From a young age I discovered my passion for exercise, partaking in various sports at a provincial level. I studied a commerce degree at the University of Cape Town for 4 years and this is where my love for running really transpired. I started doing half marathons which lead to full and ultra marathons and which finally culminated in completing the Comrades marathon in 2010. When I fell pregnant with my first born, the first questions which crossed my mind were: - Can I still run and go to gym? - Do I need to stop weight training? - How will exercise affect my baby? - At what intensity can I train at? - How do I nutritionally compensate for the extra calories I am burning both in the gym and by growing a baby? - Once my baby has arrived, how will exercise affect my milk supply when I am breastfeeding? I started researching and found the information to be overwhelming and often contradictory. This inspired me to study personal training and to specialize in pre & postnatal fitness. I am also a qualified group training instructor for an amazing fitness company called SWEAT 1000. These classes specialize in HIIT (high intensity interval training) which I am a firm believer in being one of the best ways to burn calories and become seriously fit. And so here I am today - sharing my experience and love of exercise through FitMom. I provide the following services:

One-on-one and Group Personal Training Sessions

A digital training subscription so that you can train in the comfort of your own home:

SWEAT4LIFE (HIIT workouts)

10/12/2025

10/12/2025

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