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fitmom

Helping high-achieving moms prioritise strength, lose fat, and feel powerful 💪 Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom.

Through the fitmom app & my bespoke 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals. l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.

26/01/2026

I know - people are always surprised when they hear that. I loved teaching, and I really did love it.

Looking back now, my mom was right when she used to say, “nothing in life is ever wasted.” At the time I rolled my eyes… but wow, was she onto something.

It’s amazing how every chapter has added a piece to the coach and businesswoman I am today:

📚 BCom Politics, Philosophy & Economics at UCT - the foundation that taught me how to think.

📚 Honours in Financial Analysis & Portfolio Management - the year I thought might kill me with boredom… but now helps me manage my own investment portfolio.

📚 Postgraduate Certificate in Education - the bridge into the classroom.

📚 Two years as a teacher - where “Miss Carroll” learned how to stay patient with a room full of tiny, energetic humans.

📚 Consultant for a year - structure, communication, problem-solving.

📚 Accounts Manager at Procter & Gamble for two years - brand, strategy, and sales.

📚 Motherhood - when Salvatore arrived, everything shifted.

📚 Personal Training qualification + Pre & Postnatal certification - following the pull of what truly lit me up.

📚 Sweat1000 instructor for 7 years + Barre Body instructor - where my passion for movement and community exploded.

📚 And then… fitmom was born.

Looking back, it all makes sense.
Every subject I studied, every job I worked, every skill I picked up - even the detours - they were preparing me for this.

So if something in your life doesn’t feel like the perfect fit right now, don’t panic and don’t regret it.

You have no idea how it might serve you later. Nothing is ever wasted. 💛

23/01/2026

Sometimes I forget that before I was a mom, a coach, and a woman who gets excited about early nights and protein goals…
…I was out there living like I had nine lives and zero responsibilities 😂🔥

Swipe to see some of the questionable-but-iconic things I did in my “young, wild & absolutely fearless” era:

✈️ Threw myself out of a plane

🌊 Got smacked on the head white-water rafting in Uganda and stitched up by a witch doctor

😷 Caught pneumonia in Thailand, spent a week in hospital, then still went to the Full Moon Party

🏃‍♀️ Ran 50km a day through the Transkei for fun (??)

🛣️ Hitchhiked across Africa using only local transport to find gorillas

🤕 Ran 90km on an injury and somehow still didn’t learn my lesson

Today’s version of me gets a thrill from finishing 10k steps, drinking enough water, and being in bed by 9pm 😅
But wow - what a wild, reckless, incredible season of life that was.

Would I do it all again?
…ABSOLUTELY NOT 😂
But I’m glad I did.

What’s the wildest thing YOU’VE ever done?
I’m ready for your stories!

21/01/2026

“I just rush straight through the rest periods…”

Do I need to rest for a minute between sets?

If you’re lifting 3kg weights, then honestly - you probably don’t need the rest.

But I programme that full minute on purpose so you can actually recover enough to lift heavier and push yourself properly.

Rest is there so you can go again with intent, not just rush through reps for the sake of it.

Come on girls - pick up the heavy s**t if you want a real challenge. 🔥

20/01/2026

2016 was a good year for us.
We hustled & we lived.
We soaked up Cape Town & all its glory.
And we had no idea that in 2017 we would become a family of 5!

#2016

18/01/2026

It’s not too late to join the POWER Challenge! 💪

Here’s what you get:
✨ Duration: 4 weeks
✨ Workouts: 3 full-body strength sessions per week
✨ Time: 30 - 45 minutes each
✨ Equipment: Just dumbbells, a bench, and a b***y band

No long gym sessions. No complicated plans. Just simple, effective training designed to fit your busy life.

This challenge is about building momentum, not relying on motivation.

Week by week, you’ll see consistency pay off, strengthen your body, and create habits that last.

Take control of your 2026 - start strong, build confidence, and show up for yourself.

👉 Comment “POWER” and I’ll send you everything you need to get started.

16/01/2026

My personal fitness journey💛

My love for fitness started early. At 14, I fell in love with running. I represented my Province in cross-country and hockey - always a keen sportswoman who thrived on competition and movement.

At University, I ran my first half marathons (including one with my Granny Enid, still one of my favourite memories). Before long, I tackled full marathons, ultras, and by 26, the Comrades Marathon - 90 brutal kilometres.

That race was my first real taste of failure. I hobbled over the finish line in just under 12 hours - injured, shattered, and broken. I had started a beast of a race without being adequately trained, and my body paid the price.

Fast forward two years to my first baby. My doctor insisted on a c-section because of my small frame. I fought hard for a natural birth and it was the best thing I’ve ever advocated for. I was back training just 6 weeks later. That moment lit a fire in me - I wanted to empower women to advocate for their strength and believe in themselves too.

I qualified as a Personal Trainer, specialising in pre- and postnatal fitness. After my second baby, I trained my first client. I started as a mobile PT, driving around with equipment in my boot, before converting part of my home into a small studio with a neon light!

Up until 2020, HIIT workouts and running were my go-to. But as fit as I was, my body had plateaued. I wasn’t strong, and I wasn’t seeing change. That’s when I hired a coach and started strength training. It was a game-changer.

I completely transformed my body composition, losing just 2kgs but feeling stronger, leaner, and more balanced. Most importantly, I learned fitness isn’t about burning out - it’s about building strength, fuelling your body, and creating balance.

That’s what I now coach other women to do. To combine training, nutrition, and lifestyle so they can unlock the unrivalled feeling of being their healthiest, strongest self.

If you’d like to know more, comment “CEO” below. 🤍

14/01/2026

Fasted training is not a fat-loss hack.

It’s not speeding anything up.

It’s not burning more fat.

It’s just… fasted training.

Your results come from consistency, what you eat across the whole day, your steps, your sleep, and your strength work - not whether you ate before your session.

If you like training fasted, do it.
If you don’t, don’t force it.

But stop giving it magical powers it doesn’t have.

Fat loss comes from behaviour, not breakfast.

13/01/2026

This is why we kept fitmom going.
This is why we keep showing up.

fitmom was never just about workouts or weight loss.

It’s about women rebuilding trust with their bodies, finding confidence again, and realising they’re capable of more than they ever thought.

We get to witness those shifts first-hand, and it’s something we’ll never take lightly.

To every woman who’s trusted us with her journey - thank you.

You are the reason this community exists, and the reason we’ll keep going.

12/01/2026

If I wanted to drop 10% body fat in the next 3 months as a busy women over 35, here’s exactly what I’d do…

👉 Track my food intake prioritising protein + fibre

👉 Strength train min 3x per wk following a structured plan designed by a qualified fitness coach

👉 Increase my steps to min 8k per day

👉 Fix my sleep.

👉 Accountability through a coach, friend, training partner

👉 Keep 5 nights per week alcohol-free

Comment “CEO” below and I can support you with a personalised plan & accountability to get you to your goals.

11/01/2026

Maybe December wasn’t your best month.
Maybe you feel off track, inconsistent, or disconnected from your routine.

Good news?
You can take your power back in just four weeks, starting TOMORROW!

POWER is not a detox.
Not a punishment.
Not a “start again” moment.

It’s a decision.
A standard.
A step toward the version of you who feels strong, capable, disciplined, and in control.

If you want 2026 to feel different - you have to DO something different.
And this is your first step.

The POWER Challenge goes LIVE on 12 Jan for 4 weeks:
✔ 3 x full-body strength workouts a week
✔ 30–45 minutes each
✔ Dumbbells + Bench + B***y Band

👉 Comment “POWER” and I’ll send you the details. 💛

07/01/2026

If we were sitting down and talking honestly about fitness… these are the 10 things I’d want you to know 👇

1️⃣ When you’re starting out, choose exercise you enjoy. The goal is consistency first. Optimisation can come later.

2️⃣ Stop changing your workouts every session. Muscle is built by getting stronger at the same movements, in similar rep ranges, using progressive overload.

3️⃣ Eat 1.6 - 2g of protein per kg of ideal bodyweight. This is science-backed for building and maintaining muscle - especially important when dieting.

4️⃣ Count backwards from your target reps. It’s a simple mental trick that helps you finish strong.

5️⃣ Creatine works. It’s one of the most researched supplements out there. Take 3 - 5g daily to support muscle and brain health.

6️⃣ Use the mind-to-muscle connection. Actively contracting the muscle you’re training leads to better activation and results.

7️⃣ Recovery matters as much as training. Muscle is built when you rest - prioritise your sleep if you want progress.

8️⃣ Use supersets to save time. Pair non-competing exercises and get the same gains in less time. Studies show up to 36% time saved.

9️⃣ Fuel your workout properly. Fast-digesting carbs like fruit + a shot of caffeine, 30 minutes before training, is a winning combo.

🔟 Choose your circle wisely. Surround yourself with people where being fit is the standard. Your environment shapes your outcomes.

Save this.
Share it with a friend who needs it.
And if you want structure, support and results - you know where to find us.

Address

Bath

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://ceo.fitmom.online/survey, https://ceo.fitmom.online/home-page, https://sudor.fit/gym/fitmom

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Our Story

Hi, my name is Ash! I am a mother of two boys and a little girl, and I am addicted to health and fitness. I am a qualified personal trainer with a special interest in pre & postnatal fitness. I would love nothing more than to guide you through a fit and healthy pregnancy or to assist you in losing your baby weight once your little one has arrived. My Story From a young age I discovered my passion for exercise, partaking in various sports at a provincial level. I studied a commerce degree at the University of Cape Town for 4 years and this is where my love for running really transpired. I started doing half marathons which lead to full and ultra marathons and which finally culminated in completing the Comrades marathon in 2010. When I fell pregnant with my first born, the first questions which crossed my mind were: - Can I still run and go to gym? - Do I need to stop weight training? - How will exercise affect my baby? - At what intensity can I train at? - How do I nutritionally compensate for the extra calories I am burning both in the gym and by growing a baby? - Once my baby has arrived, how will exercise affect my milk supply when I am breastfeeding? I started researching and found the information to be overwhelming and often contradictory. This inspired me to study personal training and to specialize in pre & postnatal fitness. I am also a qualified group training instructor for an amazing fitness company called SWEAT 1000. These classes specialize in HIIT (high intensity interval training) which I am a firm believer in being one of the best ways to burn calories and become seriously fit. And so here I am today - sharing my experience and love of exercise through FitMom. I provide the following services:

One-on-one and Group Personal Training Sessions

A digital training subscription so that you can train in the comfort of your own home:

SWEAT4LIFE (HIIT workouts)