What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

fitmom

Helping high-achieving moms prioritise strength, lose fat, and feel powerful 💪 Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom.

Through the fitmom app & my bespoke 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals. l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.

13/03/2026

We rated 7 popular fitness trends so you don’t have to guess what actually works (and what’s just hype) 👇

🔥High-intensity training: 7/10
Great for your heart, but doing HIT every day can leave you burnt out and injured.

🥛Greek yogurt: 10/10
The easiest protein-packed snack that actually tastes good. Unless lactose doesn’t agree with you, this one’s a winner.

💊Creatine: 11/10
The only supplement with real science backing both physical AND cognitive benefits. If you’re taking one thing, make it this.

🧘‍♀️Pilates: 7/10
Love it for mental wellness and movement, but let’s be honest - for real bone strength and body changes in our 40s+, you need proper strength training too.

🍞Low-carb diets: 4/10
Carbs are fuel and bloody delicious!!!

🥤Beetroot juice: 3/10
Been there done that, got the t-shirt...

🏃‍♀️Hyrox: 10/10
Pure fun factor. Great goal to work towards with a friend, and an amazing way to test your overall fitness and strength.

The bottom line? Stop chasing trends.
Find what works for YOUR body and life.

What would you rate differently?

Stay tuned for part 2...

11/03/2026

I am not the kind of coach who tells you to eliminate things from your diet. Especially things that bring joy to your life. Alcohol is always a tricky one to deal with because everyone’s relationship with it is different.

It IS possible to reach your goals without entirely restricting booze. But you may need to cut back and have some boundaries put in place to help you get there!

Here are the “”booze-rules”” my clients follow (especially on those nights where they know it could turn messy):

👉 We set a max-drink rule BEFOREHAND
Pick the drinks before the night starts, stick to wine or spirits with soda, and rotate with water.
Still fun. Still social. Zero “why did I do that?” the next morning.

👉 We eat BEFORE going out
Protein + veg or salad.
This kills the wine-munchies, keeps you in control, and stops the 11pm snack-a-thon before it even begins.

👉 We choose ONE next-morning non-negotiable
A 30-min walk.
1L of water.
Logging breakfast.

Just ONE anchor habit so the night out doesn’t roll into a whole week/holiday blowout.

This is exactly what I do and exactly what I teach - because staying consistent isn’t about perfection.
It’s about having a plan before the Prosecco hits.🍾😉

10/03/2026

Ladies… we’ve been building this since 2025 👀

And it’s finally here.

Introducing the fitmom Score Quiz - your personal health performance audit.

The fitmom Score reveals how you’re really performing across:

• Nutrition
• Strength
• Stress
• Sleep
• Boundaries
• Confidence
• Lifestyle systems

High-achieving women like you don’t lack motivation.
What’s often missing is the right health strategy and support.

In just 3 minutes, you’ll discover:

👑 Your fitmom persona
📈 Where things may be holding you back
🎯 Exactly what to focus on next

This isn’t about perfection. It’s about becoming the ultimate CEOfitmom - strong, balanced and sustainable.

Comment SCORE and we’ll send you the link to take the quiz 🤍

09/03/2026

If you’ve never had a coach in your corner, THIS is what it looks like - and why it could be the best investment you make in yourself. 💥

If you’re a high-performing, working mom tired of guessing, starting over, or putting yourself last - here’s what you get with me:

✅ A plan built around your schedule & goals
✅ Nutrition guidance that actually fits your life (no crazy restrictions)
✅ Weekly check-ins + real accountability when motivation dips
✅ Flexibility to train at home, gym, or on the go
✅ A system that meets you where you are & still gets you RESULTS

This isn’t just workouts - it’s a proven process to burn fat, build strength, and take back control without it taking over your life.

Ready to stop guessing and start seeing change?
This is your moment.

Comment “CEO” below and let’s get started!🔥

08/03/2026

In celebration of International Women’s Day, we have opened up spots for our CEOfitmom 1:1 coaching!

It’s high-touch, personalised coaching for ambitious women who want a personal game plan, structure, and real body composition change - without burnout or crazy diet restrictions.

Your assigned coach will offer you:

- A fully personalised progressive overload strength programme designed to change your body composition
- Personalised nutrition plan with in-app macro tracking
- Weekly check-in forms with detailed coach feedback every Monday
- Monthly private 1:1 coaching calls to make sure we’re smashing your goals
- Direct coach access for adjustments when life shifts
- Weekly habit strategy aligned to your goals
- High-touch accountability and support

This is for the woman who is done guessing, jumping from diet to diet, and ready for a real life transformation and being supported every step of the way!

If you want strength, clarity, and a strategy that matches your ambition - CEO fitmom 1:1 coaching is for you!

Comment CEO below and let’s book in a chat!

08/03/2026

07/03/2026

Nobody posts this version of chasing their dream. I’m going to.

Last month we made the biggest, boldest move in our business history. You saw that.

Here’s what you didn’t see. Behind the scenes I was sick, scattered, and stretched so thin I had nothing left for the people I love most.

😴 Sleep - I was falling into bed exhausted and waking up wired. Reaching for sleeping tablets more nights than I’d like to admit just to switch my brain off.

🥗 Nutrition - Coffee for breakfast. Toast and peanut butter for lunch. Greens? A distant memory. Cooking wholesome meals for my family? Frozen ready meals became our saving grace.

👫 Relationships - My husband looked at me and said, “You’re just not with it.” And my 8-year-old screamed: “Put your phone down and LISTEN to me.” Both completely right.

😵‍💫 Stress - Our team has more than doubled. We’ve taken a business loan. The financial weight sits entirely on my shoulders and circles my mind every single night like a weight I can’t put down.

🤒 Health - I never get sick. So when I woke up after our Cape Town launch barely able to swallow, chest on fire, I knew my body had finally said enough. I begged the doctor for everything - antibiotics, cortisone, all of it.

The painful irony? Every single one of these is something I coach my 1:1 clients on. I know the lessons. I teach the lessons. And for an entire month, I was living in direct opposition to every single one of them.

It’s not glamorous. It’s not pretty. But this is the season I’m in - and the highs and lows are the price of the privilege.

I’m grateful. I’m supported. And I’ll ride the wave. 🤍

03/03/2026

Most transformations don’t start with a new diet.
They start with the right support system.

This is what happens when a busy, high-performing mom stops doing it alone and starts following structure with high-level coaching support:

✅ A progressive strength plan designed for 35+, midlife, menopause and beyond
✅ Workouts that protect bone health and build real muscle
✅ Habit tracking that keeps nutrition simple and consistent
✅ Proven plan that changes body composition and builds confidence
✅ Group coaching, Q&As and real accountability

If you’re seeking deeper support, personalised programming, and high-touch accountability, our CEOfitmom 1:1 Coaching is tailored for women leading teams and families who are ready for next-level results.

👉 Comment CEO and we’ll arrange a strategy call with Ash or Marisa to explore how CEO fitmom 1:1 coaching can support your strength, body composition, and performance goals. 🔥

02/03/2026

For years, I ran to feel strong - but I was exhausted, injured, and stuck in a cycle that never changed how my body looked or how I felt.

Everything shifted when I signed up with a coach and stopped guessing.

With a structured, personalised strength plan, my body changed shape. My energy came back.

And I finally understood what real strength felt like - physically and mentally.

That’s what body recomposition is about:
building lean muscle while losing fat.
It’s not about shrinking yourself. It’s about reshaping your body in a way that lasts.

Now at 41, I don’t want to be “skinny.” I want to be strong, sculpted, confident - and to look like I actually train.

That’s exactly what FM 1:1 Coaching delivers.

You get a fully personalised training plan (home or gym), strategic strength programming, and ongoing coaching support - so you stop burning out and start seeing real, sustainable results.

This is your roadmap to long-term change - not another cycle of cardio, restriction, and frustration.

Comment “CEO” and let’s get you on the path to a body that reflects the work you put in.

01/03/2026

Tomorrow we kick off.

The Live Ignite Challenge starts tomorrow inside our brand new fm Group Coaching app - and this is your last chance to join at the launch discount.

If you’ve been waiting for the “right time”… this is it.

Inside Ignite, you’re not just getting workouts.
You’re getting structure, progression and real accountability:

🔥 An 8-week strength training programme

🔥 Phase 2 progression at week 4 so you don’t plateau

🔥 4 structured workouts per week

🔥 Daily fitmom habit targets to build consistency

🔥 In-app progress tracking so you can see your wins

🔥 Macro guidance + family-friendly recipes

🔥 Coach support + community chat

🔥 And our Live Leaderboard to keep you motivated, consistent and a little competitive (in the best way).

This is for the mom who is done starting over.
Done guessing.
Done doing it alone.

Comment IGNITE and we’ll send you the link to secure your spot. 💪

28/02/2026

I am 42 today!
Here’s what life, motherhood, and fitness have taught me:

1️⃣ No one is thinking about your life as much as you think they are. Once you realise this, you stop holding yourself back.

2️⃣ Nothing has to be forever. You can take the job. You can move countries. You don’t need the whole future figured out to be okay with where you are right now.

3️⃣ Growth only happens in discomfort. In training. In motherhood. In relationships. In business.

4️⃣ Your life partner will either make you or break you - emotionally, mentally, physically. The same is true of your business partner.

5️⃣ Having children is the greatest privilege of my life… and also the hardest job I’ll ever do.

6️⃣ Turning 40 shifted something in me. Less people-pleasing. More truth. Saying no without guilt. Having the honest conversations. Picking up the phone (this is a big one for me).

7️⃣ Moving countries taught me that you can rebuild yourself more than once - but it takes courage, patience, and showing up when it’s uncomfortable.

8️⃣ Fitness mirrors life. Results don’t come from perfection. They come from consistency. From effort. From showing up tired. From choosing the long game.

9️⃣ The longevity trifecta matters more every year: sleep + movement + stress management. Everything feels harder when one of these is out of sync.

🔟 You will never regret a workout - not because of how it makes you look, but because it reminds you what you’re capable of.

1️⃣1️⃣ If you have healthy, willing, and able grandparents who want to be actively involved in your life - you are more than blessed.

1️⃣2️⃣ So much of your happiness comes down to the people you’re surrounded by… or rather, who you choose to surround yourself with.

42 feels less about proving and more about knowing.
Shedding what no longer fits.
Trusting myself.
Choosing what actually matters.

Always learning. Always showing up.
Just with more intention - and far less noise 🤍

Address

Bath

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://ceo.fitmom.online/fmcoaching, https://ceo.fitmom.online/home-page

Alerts

Be the first to know and let us send you an email when fitmom posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your practice to be the top-listed Clinic in Bath?

Our Story

Hi, my name is Ash! I am a mother of two boys and a little girl, and I am addicted to health and fitness. I am a qualified personal trainer with a special interest in pre & postnatal fitness. I would love nothing more than to guide you through a fit and healthy pregnancy or to assist you in losing your baby weight once your little one has arrived. My Story From a young age I discovered my passion for exercise, partaking in various sports at a provincial level. I studied a commerce degree at the University of Cape Town for 4 years and this is where my love for running really transpired. I started doing half marathons which lead to full and ultra marathons and which finally culminated in completing the Comrades marathon in 2010. When I fell pregnant with my first born, the first questions which crossed my mind were: - Can I still run and go to gym? - Do I need to stop weight training? - How will exercise affect my baby? - At what intensity can I train at? - How do I nutritionally compensate for the extra calories I am burning both in the gym and by growing a baby? - Once my baby has arrived, how will exercise affect my milk supply when I am breastfeeding? I started researching and found the information to be overwhelming and often contradictory. This inspired me to study personal training and to specialize in pre & postnatal fitness. I am also a qualified group training instructor for an amazing fitness company called SWEAT 1000. These classes specialize in HIIT (high intensity interval training) which I am a firm believer in being one of the best ways to burn calories and become seriously fit. And so here I am today - sharing my experience and love of exercise through FitMom. I provide the following services:

One-on-one and Group Personal Training Sessions

A digital training subscription so that you can train in the comfort of your own home:

SWEAT4LIFE (HIIT workouts)

13/03/2026

11/03/2026

10/03/2026

09/03/2026

08/03/2026

08/03/2026

07/03/2026

03/03/2026

02/03/2026

01/03/2026

28/02/2026

Address

Opening Hours

Website

Alerts

Shortcuts

Share

Our Story