09/09/2025
MetaBroadcast briefed us to create a brand identity and visual language that reflects their pioneering role in metadata for TV and broadcast.
Using Atlas, their active Platform-as-a-Service, MetaBroadcast manages, enriches and optimises metadata into harmonised data that supports accurate content aggregation and audience measurement for TV and streaming platforms.
Our solution blends science with creative storytelling, delivering a dynamic visual device that makes metadata tangible. At its heart lies a network of data streams inspired by neural pathways and MetaBroadcast’s distinct logo. This dynamic system interacts organically with bold imagery and contemporary typography, creating a unique visual language.
To learn more please read the full case study https://lnkd.in/eJ3xbvmv.
