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🐺Premium coaching for driven men who feel stuck with their physical, mental health & relationships.
🎙️Redefining the Alpha
⚔️ Decade of experience
Take this audit👇🏽

https://www.alphamalecoaching.academy/the-alpha-audit

12/02/2026

Happy birthday 🐺❤️

What a journey this man has been on,
Not just a loyal client but a friend for life,
Keep on inspiring brother 🙌🏽

10/02/2026

I’m not interested in shouting at men or hyping them up.

I’m interested in helping capable lads lead themselves properly
physically, mentally, and in their relationships.

Most programmes or self help books only focus on one of these pillars.
All 3 in alignment creates a real result for men who feel lost and lack that clarity in their life.

Private coaching is open, Apply now.

09/02/2026

3 things I wish I knew earlier.
The 3rd one is still a hard one to take😂

Premium coaching now available📲
Alpha blueprint releasing soon🐺
Follow for more content & exclusive offers🔗

08/02/2026

Transparency post: It’s been a wild few weeks.

Between organising a huge event in the waterfront for
To running a premium coaching service
To building the alpha blueprint
To managing finances
To building furniture, organising, cleaning, preparing for the baby girls arrival in may.

There’s a lot of pressure,
Pressure requires release,
That release for me used to be a drink, an escape,
But since giving up alcohol I’ve realised so much about myself.

I realised a lot of my life I coped with stress and pressure by escaping and numbing, not actually addressing it.

This is what I want to really show men within my coaching service and redefining the alpha,
That life doesn’t and shouldn’t need an escape,
You get one shot at life,
Make it worth while, enjoy everyday,
Build a life you don’t need to escape from.

Easier said than done, but if it was easy we’d all do it.

-event was a success, 200+ people at the
The waterfront is one of the most iconic stages in Belfast.
The fact i almost sold it out twice, for men’s mental health and personal development, is a massive achievement for me, one I found hard to process.

-training, food and life has been good, some tough days but we move and we navigate the best we can.

Reflection of the week for me:
‘A man’s soul, is in his keeping alone.’

Coaching spaces are available📲
Alpha blueprint releasing soon🐺🔗
Keep an eye

04/02/2026

Most men try to fix their life by focusing on one thing only.

They train harder.
They read more books.
They try to “be better” in their relationship rather than building a relationship with themselves first.

But they ignore the truth:

If your physical, mental, and relationships aren’t aligned…
You will always feel out of control somewhere.

This is what I coach.

Not just gym plans.
Not just mindset quotes.
Not just surface level advice.

The Self Led Man builds:

👉🏽A strong body
👉🏽A disciplined mind
👉🏽Powerful relationships

Because when those 3 pillars are solid you don’t need ‘motivation’

Private coaching is open.
Alpha Blueprint drops late February.

👇🏽If you want to know where you currently stand👇🏽

Take the Alpha Audit🐺
Link in bio🔗

26/01/2026

Another busy week,

Our big event is this Saturday for still some tickets left, a lot of them given away to services and users.
This event is changing the narrative around men’s mental health and that is prevalent in the support, the impact it’s had previously & not only that but the resistance it’s faced.

Trainings great, running and lifting heavy, nothing better, nuff said about that.

All the lads are smashing it and I can’t wait to welcome our latest addition to the team an absolute gentleman ready to hit the ground running🐺

Other than that we’ve been preparing some things around the house for our wee daughter coming in May❤️
Cannot wait to meet her, no feeling in the world like this, can’t imagine what I’ll be like when she’s actually here lol.

Episode 2 of the podcast is now live! You can watch it via the link in my bio🔗
Also some tickets left for the event so act fast on that one.

Other than that I’ll leave you with this

Men resist change and growth because it is uncomfortable and unsafe,
If you chase safety and you fear criticism, you fear change, you fear taking risks and fear breaking patterns,
You’ll only repeat history.
Make the change now.
🐺

21/01/2026

2016 challenge.
To now.

Back in 2016 I just lost my granda a very significant man in my life.
I competed in my first bodybuilding show.
Completed my first photoshoot.
I was fresh into my coaching journey, taking a few clients on while in tech doing a PT course.

Fast forward now.
We’re making moves.

🐺

20/01/2026

I’ve coached men for a long time now.
And the pattern is always the same.

They’re capable.
They work hard.
They want more from themselves.

But they’re inconsistent, scattered, and constantly second-guessing their own decisions.

That’s not a motivation issue.
It’s a self-leadership issue.

This isn’t a programme.

It’s private coaching built around the body, the mind, and relationships so a man can actually lead himself properly.

I’m opening a small number of private coaching spots🐺

If this resonates, message “SELF-LED” to apply📲

18/01/2026

Recently 👇🏽

👉🏽First solo podcast series recorded

episode one is now live on YouTube and getting great feedback.

Huge thanks to for his time and, more importantly, his friendship. Genuinely a great guy.
Please take the time to check out and hit up for any collaborations.

👉🏽Serious work going on behind the scenes to make sure our January 31st event is the best one yet for

Some of the things people have said to me about this work are honestly hard to process.
So many men and women are aligned with the vision and the conversations we’re having. That’s why it’s vital this event is aligned, safe, and genuinely valuable.

Especially with recent events in Belfast, and the constant misuse of the term “toxic masculinity” a phrase that, in my opinion, does more harm than good and needs challenged properly.

👉🏽I’ve also been selected to speak at the TEDx finals in February🤯🤯
An unreal opportunity potentially completing a TED Talk before I turn 28.
For the first time in a long time, I feel genuine pride in myself.

👉🏽The lads inside Alpha Male Coaching are smashing it. We’re aligned, committed, and thriving as a real community.

👉🏽Finished the week strong at an amazing event hosted by

Massive respect to Ciaran
proud of how far he’s come.
also spoke brilliantly. Loved his insights and energy. Top man.

👉🏽Training has been good. Life’s had its ups and downs, like everyone’s but I’ll leave you with this:

“In life, you’re going to have problems. Make sure they’re problems worth having.”

We choose our suffering by choosing our direction and what we’re willing to suffer for.

Alpha Blueprint releasing soon🐺
1-1 coaching available — apply via the link in my bio🔗

January 31st — our first event at .
Tickets available now via the Eventbrite link in the bio 📲

17/01/2026

The first episode is now live!🐺🎥

This has been a while in the making.
Prepare for an episode every week on seriously interesting topics that no one speaks about.

Real solutions and real stories I’ve never told before☕️

Link to the video is in the bio🔗

Or

Here:

https://youtu.be/ivVeDqFjBTU?si=CcWqSIf3OsshMsbr

16/01/2026

Negative Emotions are normal and an essential part of life, it doesn’t make you less of a man for having these breakdowns

I don’t want anyone to think this post is to sound like I need sympathy it’s not,

It’s about lessons I’ve learned in life, especially with my anxiety attacks more less dictating a majority of my life decisions,

You must learn a few things:

1. How to let the emotion and anxiety pass the right way. Don’t make decisions. Don’t do anything drastic. Just get physically in a different state, for me outside and walk with no internet.

2. Have someone there to hold emotions for you, the worst thing to do to someone during this is tell them how to fix it, that’s not what they need, they just need presence and safety.

3. How you perceive challenge and problems.
They are not barriers preventing you from anything.
They are opportunities to grow and learn if you react the right way.

4. Remember the direction you want your life to go and stay in alignment with that. If you need to rest in order to make this decision then rest.

Emotions and anxiety fry your nervous system, any thoughts during this phase are just exaggerated negative thoughts and shouldn’t be acted upon.

Hope this helps guys❤️🐺

Address

Academy One Fitness
Belfast
BT12

Website

https://linktr.ee/tmccoaching

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