10/12/2025
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Birth Advent Calendar â 10 đ
⨠You have the right to personalised care â¨
Every birth is unique, and so are your needs. You have the right to care that is tailored to you and your baby, not a one-size-fits-all protocol. Personalised care respects your preferences, your physiology, and your emotional wellbeing. It ensures your voice, your values, and your instincts are central to every decision.
Personalised care means more than ticking boxes on a hospital checklist. It means listening to your wishes, offering options, and collaborating with you to make informed decisions. It includes recognising your comfort, nuances and respecting your cultural, emotional, and physical needs. It is about being seen as a human, not a procedure.
When care is personalised, birth becomes safer, smoother, and more empowering. Women report higher satisfaction, better outcomes, and stronger bonding with their babies. Standardised protocols and policies have their place they are there for the medical care provider to guide them but you get to choose what you want to accept and decline. Your care should adapt to you, not the other way around.
If your care feels rigid, your choices are being overlooked, or your preferences are not being respected, you can seek help from a professional midwifery advocate. Advocates are trained to support you in navigating the healthcare system, ensure your voice is heard, and help you access personalised care. They can attend appointments with you, explain your rights, assist with birth planning, and liaise with hospitals and care teams to make sure your wishes are understood.
Remember: you are the expert on your body, and your care providers are knowledgeable about physiological birth and interventions in birth. Together with advocacy, information, and personalised care you can create a birth experience that honours both knowledge and instinct, evidence and intuition.
Your body. Your birth. Your baby. Your choice. đ