13/08/2025
Home truths…
I saw a comment the other day from someone saying they opened their business to treat people, not to spend half their time posting, marketing and chasing clients.
And I get it.
As business owners, we want to focus on what we love, delivering results, doing our craft. Not the constant grind of marketing.
But here is the reality: 50% of running your business is marketing.
Even if your diary is full, marketing cannot stop.
New clients need to find you.
Regulars need reminders.
Pause for a second and opportunities slip away.
Picture this:
January: fully booked
February: a few cancellations
March: empty slots you were not expecting
Suddenly, instead of treating clients, you are scrambling to fill your diary.
This is why pricing correctly matters.
When your fees reflect your expertise, you can hire someone to manage marketing, outsource admin or simply free up your time to focus on what you do best.
Not ready to hire yet?
Or want to make sure every minute you spend on marketing actually works?
That is why we created the Caption Convert AI prompt, a free tool to help you write posts that get seen, get noticed and get clients booking without draining your time or energy.
Want it straight to your inbox?
Comment ‘CAPTIONS’ below and we will send it to you today.