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Thursday 10am - 6pm Friday 10am - 6pm Saturday 11am - 5pm

Doctor Oculus

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Doctor Oculus

Birmingham's Independent Optician In Digbeth. We love showcasing independent sustainable eyewear
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Eco-friendly and expertly tailored lenses and frames @ The Custard Factory, Digbeth 👓🌱🌍🕶️

29/11/2025

COMPETITION ANNOUNCEMENT!

It’s the moment that quite literally some people have been waiting for! The competition is over and the draw for the winner is here.

Congrats to everybody who already won and had their iris photos, we’re now playing for the 10 limited edition t-shirts designed by and the grand price of three years of free glasses!

Without further wafffle, I’m your host, this is my post, I’m as pale as a ghost, and all I’ve eaten today is toast. If you see your username or real life human name pop up, then give me a message and we’ll arrange you to receive your bounty.

Good luck!

26/11/2025

Thank you to everyone who stopped by on Saturday at the Everything Digbeth Christmas Market at Zellig. We met an absolutely ridiculous number of brilliant people (and some truly majestic eyeballs). I’ve spent the entire weekend editing iris photos like a gremlin, and they should all now be sitting in your inboxes.

If yours hasn’t arrived yet, check your spam folder, your promotions tab, your psychic aura… and then DM me. A few emails bounced back and are now haunting me.

Our competition to win three years of free eyewear gets drawn on Friday 28th November. If you share your iris photo, make sure you tag us and you’ll get an extra entry. Go on… let the people marvel at your ocular glory. Summon those sweet, sweet algorithm gods. And who knows, your very attractive iris sphincter muscles might just win you the grand prize.

24/11/2025

Right then.
According to the Optician Awards, the Dispensing Optician of the Year should be someone who:

• Treats dispensing like an art form
• Communicates like an absolute legend
• Has customers who actually like them
• Knows their stuff with eyewear styling
• Nails it with everyday eyecare
• Has an unhealthy obsession with their craft

…which, let’s be honest, sounds suspiciously like a very together, very grown-up human being.
Yet somehow I’m a finalist.

Awards night is Saturday 13th December, and yeah, me winning is about as likely as me being able to keep a lens design explanation under 15 minutes, but also, it’s pretty sick to be at the big table.

So tell me: does ANY of that sound like me, or have the judges mixed me up with someone who irons their shirts?

22/11/2025

Every other opticians:
Each frame is a whispered poem… an artisanal dialogue between soul and silhouette. It’s time to show the world how interesting you are.

Doctor Oculus: DON’T EMBARRASS ME WITH THAT WEAK HO AGAIN, ROY.
I WANT IT VIOLENT. I WANT IT DISTURBING.
I WANT A HO THAT MAKES CHILDREN DROP THEIR HOT CHOCOLATE AND QUESTION THE VERY POINT OF THEIR EXISTENCE IN THIS CRUMBLING FESTIVE HELLSCAPE.

31/10/2025

I'm very proud today to announce that I have become a father.

This is my son and I love him.

He will call me papa and I will call him Gourdon.

When he grows up he's going to be a big sloppy mess, just like his mother who only lets me see him every other weekend and constantly bad mouths me in front of him.

When he grows up, he’s going to be a big sloppy mess, just like his mother.

She lives somewhere in Moseley now, I think. Took the Nutribullet, took my dignity, and only lets me see him every other weekend if I bring a fresh bag of pumpkin seeds.
She says she’s “finding herself.” I hope she gets lost.

You can find me and Gourdon in Digbeth, when she allows it.

30/10/2025

Hello. My name is Little Doctor Oculus.
I'm just like regular sized Doctor Oculus but I live peacefully within the carpet fibres at the opticians.
These are my glasses. I sell them to people in Birmingham to fund my hobbies of seeing, bending plastic, and contemplating the futility of form.

The last pair are made from not actual spiderwebs by the talented
They contain two not really spiders that scuttled through the door one day and whispered “samosas" until I let them live on the specs.

Come to Digbeth. Bring your own prescription.
Book an eye test if you must.
Link’s in bio, probably.

26/10/2025

Four insta posts to look out for later this week:
• Lots of unique new specs in stock for £140, including lots of Doc Oc UK exclusives.
• New dates for eye exams released.
• Patricia and Blue Cat are going for a photoshoot for the Animals of Zellig calendar.
• and on Saturday 1st of November, I’m going to get a giant pint from the German market.

19/10/2025

Someone came in yesterday with a pair of Garrett Leight glasses that had snapped clean in half at the bridge.
Normally, that’s the sort of break people give up on, but with a bit of patience, the right tools, and a steady hand, they’ve been brought back to life almost as good as new. It really makes you think about what our belongings can really endure and survive after that kind of impact, like in 1998, when the Undertaker threw Mankind off Hell in a Cell and he plummeted sixteen feet through an announcer’s table.

01/08/2025

July flew by. Here’s the bits I remember.

21/06/2025

Current status: hot, mildly flustered, holding tools I should really just put down.

It’s sunny enough that even my plants are squinting.

If your glasses aren’t cutting it in this weather, scratched, slightly bent, or just a bit naff, take this as your sign.
UV’s no joke. And neither is eye strain when the light’s bouncing off every surface like Patricia at 3am.

Bring your current sunnies in:
- I can test if they’re actually blocking UV
- I can repair, re-polish or re-lens old favourites
- Or I can sort you out with a great new pair (starting at £20)

I’ve opened eye exam bookings this week for people I’ve already helped before.
If that’s you: check your inbox.
Everyone else: booking opens next week, get in early if you want one.

In the meantime: wear good sunglasses. Do that hydration thing you’re always getting nagged about. And maybe… don’t wear corduroy.

10/06/2025

Ren’s been hounding me all week. Manning the bar. Testing sofas. Making sure no snack goes uninspected.

He also thinks it’s barking mad that some of you still haven’t taken advantage of the summer sale. It’s ending very soon. You’ve been warned.

Eye exams are ready to launch. If you’re still squinting at road signs or reading menus with one eye closed, maybe it’s time to throw us a bone and get sorted.

Sale ends soon. Eye exams launching shortly. Sit. Stay. Book when we say.

31/05/2025

This is Sasha. Sasha came to Doctor Oculus and left feeling confident and with great vision 😎

Be more like Sasha. Shop at Doctor Oculus.

Address

Zellig Building
Birmingham
B94AT

Opening Hours

Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	11am - 5pm

Website

https://www.doctoroculus.co.uk/

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