Birmingham Optical - The Optical Company

Birmingham Optical - The Optical Company With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical indu

SEE YOUR EYES LIKE NEVER BEFORE at 100% Optical📍Birmingham Optical – Stand L30​We’re bringing back one of last year’s mo...
18/02/2026

SEE YOUR EYES LIKE NEVER BEFORE at 100% Optical📍Birmingham Optical – Stand L30​

We’re bringing back one of last year’s most-loved experiences… and making it even better.

Iris Photography on Polaroid with The Crazy Optom.

Step onto our stand and have a stunning close-up Polaroid of your iris taken and printed on the spot. A totally unique keepsake—and yours to take home!​

For a Great Cause! Just a £5 donation in exchange for your iris Polaroid, with all proceeds going to Birmingham Optical Group’s chosen charity, The Usher Syndrome.
​
👁️What to Expect​ - Instant Polaroid iris photography​

Iris Photography Sessions​ - To keep things running smoothly, we’ll be operating in sessions:​

🔹Session 1: 09:30 – 11:30​
🔹Session 2: 12:30 – 14:30​
🔹Session 3: 15:30 – 17:30​
​
Available Days​:

➡️ Saturday 28th​
➡️ Sunday 1st March​

Last year, we shot around 80 Polaroids in a single day—so don’t miss out!​ Come early, bring a friend, and see the detail in your eyes like never before...

Find us at Stand L30 – Birmingham Optical​📍

17/02/2026

Join Birmingham Optical at 100% Optical and discover how the latest NIDEK technology can elevate both clinical performance and patient experience.​

On Stand L30, explore:​

🔹NIDEK RSD2 – A combined OCT and fundus camera for fast retinal imaging.​
🔹NIDEK Tonoref III – A 4-in-1 pre-test device for fast, accurate eye measurements.​
🔹NIDEK TS-610 – A compact tabletop refraction system combining auto-refraction and visual testing for efficient eye exams.​
🔹NIDEK TS-610 FARS – A fully assisted refraction system. Smart refraction, better customer experience​

We’ll be on hand to talk through real-world applications, workflow efficiencies and how the right technology can support the growth of your practice.​

To make upgrading even more accessible with:​

🔹0% finance options​
🔹Flexible 1 or 3-year terms​

Whether you’re planning your next investment or just exploring what’s possible, stop by stand L30 and start the conversation.​

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.​

🚨GIVEAWAY ALERT at 100% Optical!🚨​We’re live at 100% Optical on the Birmingham Optical stand – L30, and we’ve teamed up ...
16/02/2026

🚨GIVEAWAY ALERT at 100% Optical!🚨​

We’re live at 100% Optical on the Birmingham Optical stand – L30, and we’ve teamed up with Oculera to bring you something special👀​

🎁WIN an Oculera device!​
Oculera will be giving away ONE device at the end of the day on BOTH Saturday & Sunday – and entering is super easy:​

📸Snap a photo in the Oculera Instagram frame at the stand​
📲Post it to your Instagram Story​
🏷️Tag and ​

That’s it! You’ll be entered into the draw to win 🙌​

📍Find us at Stand L30​
⏰Winners announced at the end of the day Saturday & Sunday​

Don’t miss out – come say hi, grab a pic, and you could be taking home an incredible new device💥

13/02/2026

At 100% Optical, we’re highlighting how modern ophthalmic surgery demands technology that works with the surgeon — not against them.​

OS4 UP by Oertli, now available from Birmingham Optical, is designed to support surgical confidence through:​

🔹Advanced fluidics for stable, predictable procedures​
🔹Smooth, responsive performance across cataract and vitreoretinal surgery​
🔹An intuitive platform that enhances workflow and control in the surgery​

The focus is simple: enabling surgeons to operate efficiently, comfortably, and with consistency — procedure after procedure.​

If you’re exploring new surgical platforms or planning future upgrades, this is the perfect opportunity to see OS4 UP by Oertli up close and ask detailed, practical questions.​

📍Visit us at 100% Optical – Stand L30​
📆Interested in speaking to a member of our team? Book an appointment - https://appointment.briskcloudware.com/book?r=tbNFQVYP

We’re bringing the fun to 100% Optical - Birmingham Optical Group – Stand L30​Get ready to meet Crazy Optom and take on ...
12/02/2026

We’re bringing the fun to 100% Optical - Birmingham Optical Group – Stand L30​

Get ready to meet Crazy Optom and take on our interactive OCT “Match the Scan” Challenge.
​
Think you can match the OCT image to the correct scan in the fastest time? Prove it.​

What’s happening on the stand:​

🔹OCT images transformed into bold, eye-catching illustrations​
🔹A fast-paced competition format matches the scan to the condition​

Whether you’re popping by to compete, learn or just see what all the excitement’s about, Stand L30 is the place to be!

Fastest time wins – are you up for the challenge?​ See you at 100% Optical 2026!​

​ ​ ​

12/02/2026

If you’re attending 100% Optical, make sure Stand L30 is on your list.​

We’re introducing OS4 UP by Oertli, new from Birmingham Optical, and having some great conversations with surgeons about what really matters in today’s surgical platforms — stability, control, adaptability and long-term value.​​

Whether you’re actively evaluating new equipment or simply want to stay informed about the latest developments in ophthalmic surgery, we’d be happy to talk through the OS4 UP’s capabilities and how it’s being used in real clinical settings.​

📍100% Optical – Stand L30​
📆Speak with the Birmingham Optical team - https://appointment.briskcloudware.com/book?r=tbNFQVYP

12/02/2026

👓Heading to 100% Optical 2026?

Come and visit Birmingham Optical at Stand L30 at ExCeL London (28 Feb – 2 March).

💬Book a one-to-one appointment to explore our product portfolio and speak directly with our expert team.

🔗Book your slot here:
https://appointment.briskcloudware.com/book?r=tbNFQVYP

See you at Stand L30!

11/02/2026

Oertli OS4 UP is new from Birmingham Optical, and it’s already generating a lot of interest from clinicians looking for a next-generation surgical platform that delivers performance, precision and confidence in surgery.​

Designed to support both cataract and vitreoretinal procedures, the OS4 UP from Oertli combines advanced fluidics, intuitive control and the reliability you’d expect from Swiss engineering — all focused on improving surgical flow and outcomes.​

If you’re attending the show, we’d love to welcome you for a closer look, a live discussion and the chance to explore how the Oertli OS4 UP could fit into your surgical environment.​

📍100% Optical – Stand L30​
📅See it first-hand with the Birmingham Optical team​ - https://appointment.briskcloudware.com/book?r=tbNFQVYP

10/02/2026

📍Visit Birmingham Optical at 100% Optical 2026

We’re excited to be exhibiting at 100% Optical 2026, taking place at ExCeL London from 28th February to 2nd March — and we’d love to see you there!

Find us at Stand L30, where our team will be showcasing some of the most exciting products from our portfolio and discussing how our solutions can support and elevate your practice.

To make the most of your visit, we’ve opened pre-booked appointments so you can enjoy dedicated time with our experts, tailored to your needs.

🔗Secure your slot today:
https://appointment.briskcloudware.com/book?r=tbNFQVYP

Appointments are filling fast — book ahead, skip the wait, and ensure focused time with our team.

📅28 Feb – 2 March 2026 - ExCeL London | Stand L30

We look forward to welcoming you all to the stand!

We’ll be at 100% Optical👓Explore Birmingham Optical’s surgical solutions, supporting precision, confidence, and efficien...
08/02/2026

We’ll be at 100% Optical👓

Explore Birmingham Optical’s surgical solutions, supporting precision, confidence, and efficiency across ophthalmic procedures.

If you’re looking to update your surgical setup or learn more about the latest technology in ophthalmic surgery, come and speak to the team for an informal chat.

📍100% Optical 👋Stand L30

Empowering Practices, Enhancing Patient Care, Connecting Your Vision.

📆Book an appointment today to explore our surgical solutions - https://appointment.briskcloudware.com/book?r=tbNFQVYP

We’ll be at 100% Optical👓Discover Birmingham Optical’s ophthalmology diagnostics portfolio, showcasing advanced technolo...
06/02/2026

We’ll be at 100% Optical👓

Discover Birmingham Optical’s ophthalmology diagnostics portfolio, showcasing advanced technology designed to support detailed assessments and confident clinical insights.

If you’re looking to enhance diagnostic capabilities or explore what’s next in eye health technology, come and chat with the team at the stand.

📍100% Optical - Stand L30

Empowering Practices, Enhancing Patient Care, Connecting Your Vision.

📆Book an appointment today to speak about our ophthalmology diagnostics portfolio in more detail - https://appointment.briskcloudware.com/book?r=tbNFQVYP

♻️Driving Sustainability in the Optical Industry♻️ At Birmingham Optical, sustainability is more than a commitment—it’s ...
06/02/2026

♻️Driving Sustainability in the Optical Industry♻️

At Birmingham Optical, sustainability is more than a commitment—it’s a responsibility. As a key player in the optical supply chain, we’re focused on reducing our carbon footprint and creating lasting environmental impact.

Through innovative technologies and sustainable practices, our carbon reduction plan is helping us minimise emissions across our operations. By working closely with our employees, suppliers, and partners, we’re building a more resilient and environmentally responsible distribution and installation service.

We’re proud of our progress—and even more ambitious about what’s next. Setting the standard for sustainability in the optical industry starts now. ♻️

🌍Read our Carbon Reduction Plan here - https://www.birminghamoptical.co.uk/carbon-reduction-plan/

Address

Gravelly Industrial Park, Unit 4
Birmingham
B248HZ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+448081232020

Website

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Our Heritage

With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical industry. We provide equipment, services and expertise, offering a market leading portfolio at all price points along with unrivalled levels of service.

Our People

The main board have over 100 years of experience in the optical industry. The support and training team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians enabling us to support your varying business needs at clinical, associate and technician level.