Birmingham Optical - The Optical Company

Birmingham Optical - The Optical Company With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical indu

✨Birmingham Optical at 100% Optical✨We’re exhibiting at 100% Optical — and we’d love to see you there.Discover how Birmi...
26/12/2025

✨Birmingham Optical at 100% Optical✨

We’re exhibiting at 100% Optical — and we’d love to see you there.

Discover how Birmingham Optical brings all divisions together on one stand, as one company, delivering smarter solutions for modern practices.

Get a first look at new technology launching in 2026, designed to support growth, efficiency, and exceptional patient experiences.

Whether you’re looking to future-proof your practice or explore what’s next in optical innovation, our team will be on hand to connect, demonstrate and inspire.

Visit us at Stand L30 and see what’s possible when vision meets innovation.

Empowering Practices, Enhancing Patient Care, Connecting Your Vision

100% Optical

25/12/2025

🎄Merry Christmas from all of us at Birmingham Optical.

As we celebrate this festive season, we want to take a moment to thank our incredible clients, partners, and team for your trust and support throughout the year.

Christmas is a time for joy, reflection, and connection—and we hope your holidays are filled with peace, laughter, and special moments with loved ones.

From our family to yours, wishing you a wonderful Christmas and a season full of happiness!

Season’s Greetings from Birmingham Optical❄️As we approach the end of the year, we would like to extend our sincere appr...
24/12/2025

Season’s Greetings from Birmingham Optical❄️

As we approach the end of the year, we would like to extend our sincere appreciation to our clients, partners, and colleagues for your continued trust and collaboration.

Wishing you a joyful festive season and every success in the year ahead.

We look forward to working together in 2026.

🎄Holiday Service Update🎄​Over the Christmas period, we’ll be operating our seasonal schedule from 22nd December to 2nd J...
23/12/2025

🎄Holiday Service Update🎄​

Over the Christmas period, we’ll be operating our seasonal schedule from 22nd December to 2nd January.​​

Our team will be here to help, but for the fastest response, please email sales@birminghamoptical.co.uk.​

📦Please note: Any orders placed during this time will be processed when we return in the New Year.​

✨Exciting News for 2026! We’re bringing you cutting-edge technology to transform the way you work​—stay tuned for innovations in lens edging, diagnostic solutions and more that will elevate your practice.​

From all of us at Birmingham Optical, we wish you a Merry Christmas and a Happy New Year!​​

22/12/2025

✨Birmingham Optical at 100% Optical✨

We’re exhibiting at 100% Optical — and we’d love to see you there.

Discover how Birmingham Optical brings all divisions together on one stand, as one company, delivering smarter solutions for modern practices.

Get a first look at new technology launching in 2026, designed to support growth, efficiency, and exceptional patient experiences.

Whether you’re looking to future-proof your practice or explore what’s next in optical innovation, our team will be on hand to connect, demonstrate and inspire.

Visit us at Stand L30 and see what’s possible when vision meets innovation.

Empowering Practices, Enhancing Patient Care, Connecting Your Vision

Performance Meets Precision – LEXCE Just Got Tougher & Smarter ​​The New NIDEK LEXCE Plus, NIDEK has implemented a serie...
19/12/2025

Performance Meets Precision – LEXCE Just Got Tougher & Smarter ​
​
The New NIDEK LEXCE Plus, NIDEK has implemented a series of upgrades to boost reliability, reduce errors, and enhance overall quality:​

🔹Axis Shift Reduction Measures​
Flexible lens clamp​
High-adhesion NIDEK tape​
Soft mode & increased chuck pressure​
Proper pad/cup usage + regular dressing​​

🔹Improved Component Reliability​
LMU: Now with rotary encoder – no cleaning needed​
Sub Spindle: Enhanced water resistance + splash guard​
Main Board: Protected against water damage​

🔹Tracer Enhancements​
Brass gear motor upgrades = no more gear breakage​
Software v1.04 reduces encoder errors​

These refinements ensure smoother operation, longer lifespan, and consistent performance—day in, day out.​ You dream it. The LEXCE plus makes it.​
​
Contact us to learn how our latest upgrades can transform your lens processing. ​

T: 0808 123 2020​
E: sales@birminghamoptical.co.uk​

https://www.birminghamoptical.co.uk/product/nidek-lexce-plus/

📢Exciting update from Birmingham Optical​We’re proud to announce that premium NIDEK lensmeters are now more accessible t...
19/12/2025

📢Exciting update from Birmingham Optical​

We’re proud to announce that premium NIDEK lensmeters are now more accessible than ever — with new, lowered pricing, effective immediately.​

✅Trusted NIDEK quality​
✅Industry-leading technology​
✅Enhanced accessibility for practices of all sizes​
​
Whether you're upgrading or expanding, there's never been a better time to invest in reliable, high-performance equipment.​​

Contact our team today to learn more or request a demo.​

​📩sales@birminghamoptical.co.uk |📞0808 123 2020

Whether you're edging 10 jobs a day or 100+, NIDEK has the perfect solution:​🔹 ME-1500 (Expert Range)​Precision meets fl...
19/12/2025

Whether you're edging 10 jobs a day or 100+, NIDEK has the perfect solution:​

🔹 ME-1500 (Expert Range)​
Precision meets flexibility. Ideal for labs needing advanced bevelling, grooving, and a wide range of lens materials.​

🔹 LEXCE (Mid-Range)​
Smart, compact, and built for retail labs. Combines speed and simplicity without compromising on quality.​​

🔹 SE-9090 (Industrial Range)​
The powerhouse. Dual-spindle, robotic-ready, and made for high-volume, high-precision edging at scale.​​

💡 No matter your lab size or workflow, there's a NIDEK edger engineered to fit.​

Your Vision, Your Way – Reach Out in the Way That Works for You.​

Call 0808 123 2020, message sales@birminghamoptical.co.uk, or visit our website—we’re ready to connect and support your eye care needs.​

Birmingham Optical, Connecting Your Vision​

🎯Premium performance, now more accessible.​​We’re excited to announce that our NIDEK lensmeters are now available at new...
18/12/2025

🎯Premium performance, now more accessible.​​

We’re excited to announce that our NIDEK lensmeters are now available at new, reduced pricing — effective immediately.​

🔍Precision you can rely on​
🏆A brand trusted worldwide​
💡Greater value for your practice​
​
At Birmingham Optical, we're committed to making advanced optical technology more attainable for every clinic and professional.​​

Contact our team to learn more or schedule a demo.​

​📩sales@birminghamoptical.co.uk |📞0808 123 2020

🔬HOW WOULD IT IMPROVE YOUR LAB?​​Discover the power of precision and efficiency with the NIDEK LEXCE – the all-in-one so...
18/12/2025

🔬HOW WOULD IT IMPROVE YOUR LAB?​
​
Discover the power of precision and efficiency with the NIDEK LEXCE – the all-in-one solution for modern lens processing, with a 5-year warranty.​​

✨Streamlined Workflow​
Say goodbye to clutter and complexity. The LEXCE integrates a high-performance drill, intelligent blocker, and frame tracer into one compact unit, saving space and speeding up operations.​

🎯Advanced Precision​
Handle complex jobs with confidence. Its 5-axis controlled 3D drilling and grooving deliver unmatched accuracy and versatility in hole shapes.​

🧠User-Friendly Operation​
Whether you're training new staff or working with seasoned pros, the dual-mode interface (wizard & expert) ensures smooth, intuitive use for all skill levels.​

💼Built to Last​
Backed by a 5-year warranty, the LEXCE is a smart investment in your lab’s future.​

🚀Upgrade your lab with the NIDEK LEXCE – where innovation meets reliability.​

Are you a HOYA Alliance customer? Check out the brilliant prices available for you on all NIDEK Lens Edging pieces of equipment.​

Your Vision, Your Way – Reach Out in the Way That Works for You.​

Call 0808 123 2020, message sales@birminghamoptical.co.uk, or visit our website—we’re ready to connect and support your eye care needs.​

Birmingham Optical, Connecting Your Vision​

⌛Limited Edition Alert!The Volk 90D Limited Multicolour Lens has landed at Birmingham Optical — and it's a showstopper. ...
18/12/2025

⌛Limited Edition Alert!

The Volk 90D Limited Multicolour Lens has landed at Birmingham Optical — and it's a showstopper. Precision optics meet bold design in this collector’s favourite, perfect for practitioners who want performance and personality.

🔹Crystal-clear retinal views
🔹Eye-catching multicolour finish
🔹Available now — while stocks last!

Don’t miss your chance to own this vibrant twist on a clinical classic.

🌐https://www.birminghamoptical.co.uk/product/volk-90d-lens-limited-colour/

Address

Gravelly Industrial Park, Unit 4
Birmingham
B248HZ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+448081232020

Website

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Our Heritage

With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical industry. We provide equipment, services and expertise, offering a market leading portfolio at all price points along with unrivalled levels of service.

Our People

The main board have over 100 years of experience in the optical industry. The support and training team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians enabling us to support your varying business needs at clinical, associate and technician level.