12/11/2025
The "shoulds" aren't neutral advice 👀
They're shame scripts on autopilot. Every single one translates to, the way you are right now isn't good enough. 💔
I see this constantly, women who've spent decades following rules they can't even name. Who apologise for taking up space. Who feel guilty for having standards. Who shame themselves for not being "better" at life.
And when we dig into it? The shoulds always come from somewhere external
✨ Family expectations they absorbed as gospel
✨ Cultural messaging about what "good women" do
✨ Childhood experiences where love felt conditional
✨ Relationships where their needs were too much
Here's what happens when you start questioning the shoulds ...
You realise how much energy you've burned trying to meet standards you never agreed to. You see how shame's been masquerading as self-improvement. You understand why rest feels impossible, because you "should" always be doing more.
The strategy I teach, ask "Who says?" every time a should appears.
💙 Should cook from scratch tonight? Who says?
💙 Should reply to that guilt-tripping message? Who says?
💙 Should visit even though you're exhausted? Who says?
💙 Should keep the peace at your own expense? Who says?
Usually, the answer isn't you. It's conditioning. It's people-pleasing. It's the good girl script you learned before you knew you had a choice.
In our work together, we don't just identify the shoulds, we dismantle them. We look at where shame lives in your body. We practice tolerating the discomfort of disappointing people. We rebuild your decision-making from values, not fear.
Because you deserve to live from choice, not shame. From authenticity, not compliance. 🫶
I work with women who are exhausted from performing and ready to just exist as themselves, no editing required.
If that's you, DM me or book a discovery call through the link in my bio. I look forward to chatting to you X