20/06/2025
"The Call I Just Took..." Receptionists Campaign 2025
The Institute of General Practice Management (IGPM) have launched a new campaign focusing on “The Call I Just Took”.
At Bowling Highfield Medical Practice we support this campaign to help raise awareness to be kind to all our Reception staff and the wider team.
Receptionists are not ‘just admin’ — they are patient advocates, navigating complex systems to get people the care they need. They are the gateway to the clinical team, and without them, there is no access. But constant abuse is pushing them to breaking point.
Burnout is rising, and we are losing skilled staff who can no longer absorb the emotional toll. This campaign is a call for compassion — because protecting our reception teams protects access to care.
Please watch the video above to see just a snapshot of what reception teams deal with on a daily basis. Our team not only answer phone calls, there is a lot of “hidden” work which patients don’t get to see.
You don’t know what happened on the call they just took..
Receptionists are not ‘just admin’ — they are patient advocates, navigating complex systems to get people the care they need. They are the gateway to the cli...