http://www.wearefitnessinc.com/

Fitness Inc., 5C Woodford Road, Bramhall (2026)

16/12/2025

December is a really good time to work on your all or nothing approach to fitness…

I’d argue most people see their diet and training as this wagon that they’re either ‘on’ or they’ve ‘fallen off’

They expect themselves to hit every workout, each week…
To be perfect with their diet and ‘eat clean’ for 6 or 12 weeks until they hit their goal weight or clothes size

Apart from life throws up curve balls; work gets hectic or the kids are ill and you miss a workout or two…
Someone brings a cake into work, or you have a drinks with friends and suddenly you slip up worth your diet…

Then they feel like they’ve fallen off the wagon and ruined their diet

During December, there is absolutely no way you’re going to be perfect with your diet and hit all your workouts

So. it’s the perfect time to work on that all or nothing mindset and realise it doesn’t have to be a binary choice between smashing the gym and eating clean 24/7 or binning it off because you have Christmas do’s

Understand that training is still a good thing to be doing, even if you can’t be fully in control of your diet and even if you’re not going to be losing weight

You can still make health conscious food choices when you’re not out at Christmas meals or drinks parties

And you’ll likely feel better for still making some time to train and eat some nutritious food, around all the festive food and booze

Plus, in the long run, its a tick in the box for the more consistent approach to your diet and training, rather than feeling like you’re constantly falling off the wagon

…

11/12/2025

Burning off the mince pies and pigs in blankets is NOT a reason to get in the gym over Christmas…

But here’s 3️⃣ reasons to make time to train over the festive period:

1️⃣ You’re going to eat (and drink) more than normal over Christmas, which is going to include more carbs

But by getting in the gym and lifting weights, you’re giving your muscles a use for some of these carbs and so it will help to regulate your blood sugar levels and insulin sensitivity

2️⃣ Because you’re going to eat more, have a few late nights and the few drinks that go along with that, your energy levels will take a bit of a hit

Yes, training will also use energy, however it will pay you back in that it will make you feel like you have more energy…

So you can make the most of the time you get with friends and family over Christmas

3️⃣ It stops you breaking the habit and makes it easier to hit the ground running and get straight back into normal routines in the new year

And if you’re ready to get a head start on your new year fitness goals, drop me a DM and let’s have a chat about how we can help

…

09/12/2025

Ok, before you think I’m crazy, hear me out on this…

The gym is going to be at its quietest during December; most people will probably start to wind down as Christmas nears and all the Christmas dos take hold

So what better time to get used to the gym and get familiar with following a training programme and increase your confidence?

Because when January arrives, it’s going to be its busiest, so if you’ve already made a start, then you’re already ahead

Writing off December, thinking you’ll just start in the new year, spending the month eating and drinking because ‘it’s Christmas’ is probably isn’t going to make it easier to feel motivated and build new habits when January comes

In fact, by starting now and working around all the social gatherings and parties, you’ll probably learn a more balanced approach (which I’d argue will help you more in the long run)…

And it’ll mean you’re not feeling sluggish, lethargic and bloated when January does start

Even if you don’t lose any weight through December, you’ll probably thank yourself in January, for starting earlier

…

29/11/2025

When it gets to this time of year, there’s two types of person…

There’s those that see December as Christmas; socials, work do’s, all the drinks, mince pies, boxes of chocolates in the office and think “screw it, I’ll just start again in January”

And there’s those that understand December is going to be a busy month, both socially and with work, but know that they need to make time for themselves and their health and fitness and make sure they have time to get in the gym

The first group seeing weight gain, feeling sluggish, unfit and low on energy as an inevitable side effect of December…

The second group see training as a part of their lifestyle, that helps them to mitigate all the social occasions through December and the festive period, allow them to feel good, maintain their energy levels and enjoy the festivities guilt-free…

The first group see the gym as a short term fix; something to be endured to help them lose a few pounds and fit better into their clothes…

The second group understand that training is going to help them feel good and look after their health, beyond just the weight loss

The first group will likely arrive in January and have a harder time hauling themselves back on to the wagon; undoing the bad habits they’ve slipped into, trying to summon the energy just to get to the gym and not still crave booze and chocolate

However, the second group will already have a head start, their energy levels wont be through the floor, they’ll already have some good habits in place and won’t feel like they have to overhaul their lifestyle

Which group do you want to be in?

If you want to be in that second group and want to be in a place to hit the ground running in the new year, then drop me a DM and lets have a chat

…

27/11/2025

There has never been more info out there about how to lose fat

And compared to when I started PT’ing 15 years ago, it feels like the principle of a calorie deficit is promoted much more than it was back then

A ‘calorie deficit’ might seem like a simple concept in theory

However in practice it’s not that easy to implement and maintain

Tracking calories ins’t an exact science
It can be hard to estimate the calorie content of foods (even if you’re weighing them)
The calories on labels can vary from the actual calorie content of the food
Your calorie requirements can (and will) change
Things like your hunger, sleep, mood, activity levels, social surroundings, hormones can all affect how much you (want to) eat
It can be time consuming measuring out portions of foods and using calorie tracking apps (as if we’re not busy enough!?)

*this doesn’t mean calories/calorie tracking isn’t useful at times and shouldn’t be done

Then if you add all the misinformation from online influencers in to the mix, that confuse things even more…

It can be easy to feel like you’re missing out on some magic secret and start searching for a miracle quick-fix

That’s where we come in

To cut through all the misinformation, to tell it to you how it is and give you the benefit of years of experience helping people get in great shape and improve their fitness

To help you understand the principles that underpin good nutrition and training and work with you to apply them to you and your lifestyle, through simple, repeatable actions and habits

Whenever you’re ready to build sustainable habits to get in great shape and feel your best, drop us a DM and let’s have a chat about how we can help

…

29/10/2025

There has never been more info out there about how to lose fat

And compared to when I started PT’ing 15 years ago, it feels like the principle of a calorie deficit is promoted much more than it was back then

A ‘calorie deficit’ might seem like a simple concept in theory

However in practice it’s not that easy to implement and maintain

Tracking calories ins’t an exact science
It can be hard to estimate the calorie content of foods (even if you’re weighing them)
The calories on labels can vary from the actual calorie content of the food
Your calorie requirements can (and will) change
Things like your hunger, sleep, mood, activity levels, social surroundings, hormones can all affect how much you (want to) eat
It can be time consuming measuring out portions of foods and using calorie tracking apps (as if we’re not busy enough!?)

*this doesn’t mean calories/calorie tracking isn’t useful at times and shouldn’t be done

Then if you add all the misinformation from online influencers in to the mix, that confuse things even more…

It can be easy to feel like you’re missing out on some magic secret and start searching for a miracle quick-fix

That’s where we come in

To cut through all the misinformation, to tell it to you how it is and give you the benefit of years of experience helping people get in great shape and improve their fitness

To help you understand the principles that underpin good nutrition and training and work with you to apply them to you and your lifestyle, through simple, repeatable actions and habits

Whenever you’re ready to build sustainable habits to get in great shape and feel your best, drop us a DM and let’s have a chat about how we can help

…

23/10/2025

I love seeing things like this from clients…

Same exercise, same reps, but almost double the weight in the second video (with good technique)

Seeing strength going up like this, over an extended period of time, shows that the boxes are being ticked and good habits around training are being built

☑️ Consistently training each week, for months and years
☑️ Following a plan and tracking what’s being lifted in the gym
☑️ Being patient and in it for the long run

This is how you make training a part of your lifestyle

Whenever you’re ready to make training a consistent part of the way you live your life, to see and feel the benefits of this in your strength, fitness, energy levels and in the way you look

Drop us a DM and lets have a chat

…

17/10/2025

The best time to plant a tree was 20 years ago; the second best time is today…

The same is true for strength training

Strength training consistently comes out as one of the bets things you can do to offset the effects of ageing

The more mobile you are, the stronger you are, the more muscle mass you can maintain, the more you’re going to be able to do and make the most of life

Strength training also helps to…

✅ Regulate blood sugar (as it helps to reduce muscle loss)
✅ Improve blood pressure
✅ Reduce the risk of osteoporosis
✅ Reduce all cause mortality

If you’re not already lifting weights consistently, each week

Then drop us a DM and lets have a chat about how we can help you with that

…

16/10/2025

Does your metabolism really drop as you get older?

Kind of… but probably not in the way you think (or for the reason you think!?)

As we get older we naturally lose muscle mass… which can cause a small drop in basal metabolic rate (BMR)…

However, this isn’t as much as you’d think

Any bigger reduction in your daily energy expenditure is likely due to becoming more sedentary as you get older; life gets busier, with work and kids putting demands on our time, which means you probably become less active… so overall calorie burn reduces

However, by lifting weights, you can offset any muscle loss (and even build muscle), which can prevent any drop in BMR…

Plus, if you stay active on a daily/weekly basis, outside of the gym, then you can positively impact your metabolism… this is why it can be a good idea to have a weekly step target to work towards (because measuring your steps is the easiest way to measure your activity outside of the gym)

This is exactly why we base our training programmes around strength training, to help you get stronger, more mobile and to look after your metabolic health

It’s also why we look at helping you build habits to consistently stay active outside of the gym

Whenever you’re ready to get started, drop us a DM and lets have a chat about how we can help

…

09/10/2025

Your weight will fluctuate… that’s completely normal

It won’t go down linearly, some days it will drop, others it will go up…

But as long as the general trend is heading down, then you’re on the right track

What happens, if you go away for a few days, though? Or you have a bit of heavy social weekend?

You jump on the scapes at the start of the next week and the scales of taken a bit of a jump up

Here’s the thing though…

If your weight takes a jump of a good few pounds over a short period of time, like a few days, then it’ll come off in a short period of time, as you get back into you ‘normal” eating habits again

That’s because it’s NOT fat gain

It’s mostly water being retained from eating more carbs,
More food in your digestive system
And then maybe a tiny bit of fat

So next time you jump on the scales and there’s been a bit of a jump in your weight, don’t panic… you haven’t suddenly gained fat… just get back into normal eating and training habits again and watch it drop off, almost as quick as it went on

…

02/10/2025

So Joe Wicks is back on TV again, this time with a ‘documentary’ explaining how a protein bar could kill you… yep, you read that right… a protein bar!?

Why he chose a protein bar to front this campaign against ultra processed foods (UPFs), I’ve no idea… I can think of numerous other foods he could’ve picked

Now trying raising awareness of the potential negative health effects of UPFs may seem like a noble crusade and like he’s trying to help

But he’s going about this in a VERY problematic way

He’s creating a false dichotomy where certain foods are vilified and seen as ‘bad’ without any wider context and this can create unnecessary fear around foods

This type of narrative around foods actually makes it HARDER for you to maintain a healthy diet as it unnecessarily narrows your food choices you feel you can eat

Here’s what he should be telling you:

1️⃣ UPFs are generally categorised on a sliding scale, so it’s not as simple as saying processed foods = bad and whole foods = good

2️⃣ UPFs are generally higher in calories and lower in nutrient value… so rather than it being the foods cause health issues, it’s more likely that they’re easier to overeat on, which leads to fat storage and in turn potential metabolic health issues

3️⃣ The wider context of your diet as a whole matters more…

If you’re diet contains lots of UPFs, then you’re likely to be overeating on calories, have a diet higher in saturated fat compared to unsaturated fats, missing out on vitamins, minerals and eating a diet low in fibre…

However if your diet is mostly whole foods; lean meat, oily fishes, plenty of colourful veg, fruit, fibre and more unsaturated fats… then having a take out at the weekend, or enjoying some chocolate, then those foods aren’t going to kill you

The scare mongering tactics might get the clicks on social media and get the TV gigs, but unfortunately health, fitness and nutrition is a lot more nuanced

25/09/2025

You don’t need a new diet

You already have a diet… it’s the foods that you habitually eat (don’t believe me, go and look it up in the dictionary)

The problem you have is improving your diet; reducing calories, without feeling like you’re starving yourself, making it work with what the rest of the family will eat, fit around your social life AND being able to make it consistent

There’s a couple of things we do with clients that help with this:

1️⃣ Simplify what you’re doing

There’s never been more info out there about diets and nutrition… probably too much and it’s baffling you

What we do is cut through the garbage and work with you to identify specific actions that will have a big impact on your health and weight loss

Often that’s looking at ways to get you eating more protein, veggies and fibre

And making that that into meals that taste good, are easy to prep and the rest of the family will eat, as well

2️⃣ Plan ahead - partly to make sure you stay ‘on track’ but mainly to make your life easier

If you can have a few stock meals that are easy to prep in bulk, that you can prep easily around work and have some ‘short cuts’ to help you on the days when you’re busier with work or kids

Then you’re more likely to be consistent with your diet, avoid ‘falling off the wagon’ and see the results you want from your training

Swipe ➡️ to see some of the meals that we/clients often eat

And whenever you’re ready to start building some simple habits to become more consistent with your diet and start seeing results, drop us a DM and lets have a chat

…

Fitness Inc.

16/12/2025

11/12/2025

09/12/2025

29/11/2025

27/11/2025

29/10/2025

23/10/2025

17/10/2025

16/10/2025

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25/09/2025

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