Coaching By SB, Cambridge (2025)

31/10/2025

Anything I miss? 🤣

27/10/2025

When programming for or coaching my clients I often visualise seeing myself in their shoes at certain stages of my fitness journey.

Sometimes I’ll ask myself ‘what did I need at that point of my journey to progress and feel better about myself?’

the answers soon come.

Just a normal person wanting to be better at everything and ready for anything when called upon, just like you.

Relatability goes a long way in this crazy, narcissistic world of fitness - you really can spot the muppets a mile off who’s only real motive is getting you on a conveyer belt without any real care about what you actually NEED.

For me it’s about passing the torch, guiding you and giving you the tools needed and lessons learned along the way that I found out the hard way.

It’s helping you change your perception of fitness because they’re really is a lot more to this s**t then six packs, fake tan, edits and the latest 8 week crash FAD those failed iNfLuEnZeRs are trying to poison you with.

Remember that next time you tear into yourself in the mirror or contemplate buying that s**t above.

You don’t need it. You need daily effort, some discipline and a coach who gives a s**t.

Someone who can meet you where you’re at and give you the confidence to continue turning the dial up in the right direction.

Simply put, someone In their corner.

23/10/2025

We don’t offer 6, 8 or 12 week challenges - this is a lifestyle change we plan together to implement everyday, week, month or year for as long as you want the journey to last.

We don’t offer meal plans, we simply coach the client to eat accordingly to their goals in way that they can sustain for a period long enough to see a behaviour change and a better relationship with food.

Oh and carbs are our friend, helps you perform harder innit.

Our programming focuses on making sure nothing gets neglected and everything gets attention - the ulterior motive behind every programme assigned to our clients is to get them feeling stronger, fitter, moving better & feeling better.

If you want to learn new skills, become a better athlete and develop the self-belief that you CAN DO the unthinkable then you’ve come to the right place.

We have a core set of values and when I say ‘we’ I mean everyone who comes on board will know from the offset exactly HOW to attack their fitness journey, WHAT they will gain from it and WHY they are doing what they are doing.

Performing hard, turning up & giving your best effort everyday is good enough - we’re not about setting unrealistic expectations when life is stressful enough.

We see fitness as a gateway drug to giving you a positive carryover into everyday life, thus changing your perception of what fitness is.

We strive to change the individual’s mentality of thinking the only measure of progress they have is what they see in the mirror.

Fitness isn’t just about a visual transformation or losing a few inches, it’s about how happy you feel, how hard you can perform and the quality of your life on a daily basis.

Ultimately we see fitness as a metaphor for life, not just the hour or two you spend in the gym each day.

Things are just done differently over here and we’d love to have you onboard.

The coaching by SB way.

20/10/2025

Monday morning brain dump that you didn’t ask for x

15/10/2025

Fail forward.

If we don’t ever fail at anything then we’ll never know what we need to work on.

If we’re good at everything from the off there’s no desire for progression.

The bad workouts make the good ones that much sweeter.

S**t sucks at the time but it’ll be a blessing in disguise in the long run, you just don’t see it yet.

No one owes you anything, you’re here to do the work.

The s**t stuff and the good stuff. The failed lifts and the PBs. The races that didn’t go to plan and the ones you knocked out the park. The good days, the bad days.

It all matters. It all has meaning. Keep learning. Be a student of the game. Keep going.

Fail forward.

14/10/2025

Last week I got told I was cheating by holding onto to something whilst doing satan’s favourite exercise. Now I know it was only banter but I took it personally, so here we are 😂

Struggs with your balance on these b*stards and focusing too much on trying not to fall over rather than where you should be feeling them? Have a read, watch and try this:

We all know Bulgarian split squats zap your soul at the best of times so why make them any harder than they need to be by falling all over the gaff.

And don’t come at me with you should have better balance, standing on one leg is hard enough for anyone especially if you’ve got a heavy sets of dumbbells in your hands.

Recently I've been using this front-assisted setup with my clients and myself since seeing another coach do them and thought - that's a f*cking great idea 🤝🏼

Allows you to hinge easier, get that all important torso lean so we can get the batty recruited more and load up the working leg heavier without feeling like you're gonna fall ass over tit at any point.

You don’t need a vice-like grip on the bench, just some reassurance knowing it’s there if you need it.

Oh and one other thing - if you’re also struggs getting the right position with the movement, start on the floor like I did in the setup before picking the dumbbells up. That way you’re not salsa dancing to get your feet in the right place.

Thank me later.

03/10/2025

Was having a yap with a client yesterday who is finding her journey particularly hard right now, feeling like she’s not seeing any return for her hard work so off course I took this as an opportunity to dish out some of that famous Sammy wisdom which I’ve kindly put into a carousel for you.

Thank me later.

If you’re feeling the same and need some support feel free to slide into my DMs. We’re all friends here 🖤

Big love,
Sammy 🤟🏼

29/09/2025

If I say locked in one more time ima vom x

25/09/2025

coaching.

i.e Best job in the world. (If you look it up in the dictionary that’s actually what it says)

The learning. The becoming. Seeing people’s expressions on their face when they achieve something they once thought wasn’t possible.

The banter. The laughter. The dad jokes. The difficult conversations. The hours behind a laptop. The energy. The evolving. The support network. The cancellations. The high fives. The masking. The community. The early mornings. The check-ins. The imposter syndrome. The times when you’re at peak burnout but know you could makes someone’s day better. Going to ‘work’ everyday but never working a day in your life.

Going from being the most draining job in the world to the best job in the world with a flick of a switch.

That’s the beauty of it. Because it all has meaning.

Will never take this journey for granted. Nearly 14 years in the game and I feel like we’re just getting started.

Til the wheels fall off,
SB. 🤝🏼

17/09/2025

I’d be lying if I said the food noise wasn’t deafening for the first day or so after spending the previous 6 weeks in a mini deficit but then I deep throated some of the finest baklava known to man and that noise quickly became a party in my mouth.

and the rest was history.
now here we are back training, coaching and wishing i ate more when I was out there.
because once your back home in your reality, none if those extra cals you were stressing about mean s**t.

😃

15/09/2025

…not a f*ckin lot, so chill out.

deffo holding a bit more water, feel bloated as s**t and can feel the extra ‘fluff’ I couldn’t feel before but there’s nothing a banging tan can’t cover up.

But let’s be real here, there isn’t a great deal of change and man WENT TO TOWN on the breakfast buffet every morning, did FA steps, hardly trained and sank more consecutive daily beers then I’ve done since my stag in June.

Remember this next time you’re a d*ck to yourself about enjoying your holiday thinking you’re gonna lose all your progress and magically turn into a land hippo in a week. It’s just not gonna happen.

It didn’t take you a week to see results so it’s not gonna take you a week to lose them.

Chill. Enjoy yourself. Those few extra cals will be the least of your worries once you’re a few days deep in your deficit back at your desk wishing you’d of been a bit kinda to yourself.

I know that food guilt devil up there is hard to switch off sometimes but try look at it this way - the quicker you start to see that a week of overindulgence might actually be the psychological break you needed the more time you’ll have enjoying your life along the way.

Time flies anyways, nobody remembers the time spent dieting. You remember the times you spent dipping chips in aioli overlooking the sunset.

Salut.

Sam Bowen
Coaching By SB

Coaching By SB

31/10/2025

27/10/2025

23/10/2025

20/10/2025

15/10/2025

14/10/2025

03/10/2025

29/09/2025

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17/09/2025

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