17/02/2026
with fitness being an absolute mindf**kery of a gaff most days, it’s down to people like myself to try make it a better place for yous lot.
Instagram can be very much a highlight reel of what coach can produce the best physical results.
Yeah it’s cool to want to look better of course - if anyone says they don’t care what they look like are lying. But to me who you become as a person as a byproduct of the hard work put in to obtain that over a time scale is the message we wanna put out here.
This is why you’ll rarely see me post my clients transformations - how the individual got there, their journey, how strong they are and how they’re feeling in themselves is the real transformation for me. Nothing beats that.
If someone hasn’t dropped any body fat or the scales haven’t budged for a hot minute BUT they are sleeping better, doing hard s**t they never thought they could do, having more positive thoughts over negative ones, got a better relationship with themselves, thinking of food as FUEL rather than something that’s going to negatively impact the way they perceive themselves and performing harder than ever in their workouts (could be here for days) then that to me is far more important than than a few inches dropped.
Do you know why? Because if the above are in order then you’re far more likely to see your body change in the long run.
As always, becoming a new person In all aspects of your life is far more Impactful than a quick bout of weight loss.
(Middle fingers up to slimming world and the rest of the FAD mandem)
Changing your identity will simply give you more bang for your buck because without a change in mentality you’re less likely to change anything.
Remember that next time you’re a d**k to yourself on your next wEiGh iN or check in.
It’s important to take pictures for your own personal reflection but don’t get ya knickers in the twist thinking it’s the only way to monitor your progress.
It matters, but it ain’t everything.
Big love,
SB x
