17/10/2022
CBD DISCLAIMER
Cannabidiol (CBD) is a natural constituent of h**p and is a dietary supplement.
All products advertised herein by Cannatural are not in any shape or form advertised for sale as medicinal products. We are not medical practitioners, so for legal purposes, we are unable to give out advice on CBD or any particular condition.
It is for this reason that we advise all customers to research CBD and always consult your health advisers and medical practitioners before taking any of these products.
Cannatural does not manufacture, distribute or sell any product that violates the United Kingdom ‘Misuse of Drugs Act 1971’.
It is the responsibility of the customer to ensure that they are in compliance with local legislation. The content of this website has not been evaluated by the FSA / MHRA and is not intended to diagnose, treat, or cure any disease.
MHRA GUIDELINES
As CBD is relatively new on the market, there are strict rules which CBD merchants in the UK must abide by when advertising their products. In this post, we will cover the MHRA guidelines on advertising CBD in the UK to promote compliance in the CBD industry.
About the MHRA
The Medicines and Healthcare products Regulatory Agency (MHRA) ensures that both medicines and medical devices work and are safe. It is the executive agency of the UK’s Department of Health and Social Care responsible for products classed as CBD sold in the UK.
It also issues guidelines on what can and cannot be said when advertising medicine or healthcare products.
MHRA guidelines on advertising CBD in the UK
In general, to stay compliant with the MHRA guidelines, CDB merchants in the UK MUST NOT:
Make or infer in any written form and/or published articles medical claims with regard to CBD. This includes company names/logos, hashtags, links and any shared testimonials/reviews
Make any unapproved health claims or wellbeing claims
Link to sites/platforms which present CBD as a medicine
Link to sites/platforms where customers can obtain more information about CBD and its uses
More specifically, CBD merchants in the UK are NOT permitted to:
Make any explicit medical claims about their CBD products
Offer any advice, nor offer CBD to treat any specific condition
Link to sites/platforms that promote “cancer cures” or other medicinally bias sites/platforms
Publish articles which imply that CBD can or has been used to treat any illness
Suggest customers talk to any medical professional
Use any graphics, imagery or product names that imply CBD is a medicine
Make comparisons with licensed medicines
Make references to medical and/or clinical research and testing
Make references to the health risks of not taking CBD
Publish editorial medical claims
Publish recommendations by Doctors/healthcare professionals
Publish testimonials that include/imply medicinal claims
Make references to or reproduce “generic” information on CBD
Make references to medical conditions major to minor, including colds, headaches, cuts and bruises, spots, smoking addiction, obesity, arthritis, depression, stress and all childhood disorders and serious diseases
Make references to conditions of the mind such as depression, addictions, attention deficit/hyperactivity disorder, etc.
Make references to the treatment or alleviation of adverse conditions, including decongests, relieves pain, reduces inflammation, calms, stops itching, cures insomnia, reduces blood pressure or reduces blood sugar levels
Make references to the symptoms of disease such as pain, inflammation, etc.
The following words or phrases (not exhaustive) should be avoided to comply with MHRA guidelines on advertising CBD in the UK:
Alleviates
Avoids
Boosts
Burns fat
Calm/calms/calming
Clears
Clinical trials evidence
Clinically proven
Combats
Controls
Counteracts
Cure/cures
Eliminates
Fights
Heals
Helps body adjust after crossing time zones
Help maintain a normal mood balance
Help maintain a normal water balance
Help/help with
Increases metabolic rate
Is said to help with
Medical research
Prevents/preventing
Protects against
Relieves/relief condition
Remedies
Removes
Repairs
Restores
Stimulates the nervous system
Stops
Stops craving for
Strengthens the immune system
Strips off sun-damaged precancerous cells
A claim to treat, prevent or correct disease or an adverse condition
Traditionally used for
Treats/clears infestations
Treats/treatment/treating
*The intended and implied meaning of the above words/phrases are taken in context by the MHRA when determining whether they are a medical claim, i.e. considered together with the surrounding words.
NOTE: These guidelines apply to ALL published materials, including product, packaging, website, social media (posting, commenting, sharing), customer communications and advertising. The inclusion of a disclaimer on any site/platform also does NOT exempt merchants from the above guidelines.
What is allowed?
CBD merchants in the UK ARE allowed to:
Make claims to “maintain” “help to maintain” or “support” health, healthy bodily functions or organs
However, any reference to restore, or help to restore a specific bodily function or organ to a normal healthy state is NOT allowed.
