Hannah Croft IBCLC, Infant Feeding Support

13/11/2025

Look at this beautiful positioning and drinking!

I love being able to share these videos as laid back feeding like this can be so underrated. Being able to share these videos relies on the generosity of the women in them, I only ask if to film and share if it’s appropriate.

Please be mindful in your comments that this is a real life mum and baby in a real life setting.

12/11/2025

Imagine you’re mid way through a meal and someone took your plate away. Annoying huh!

When you’re giving your baby a bottle, if you’re doing responsive bottle feeding, there’s no need to take the teat out of your baby’s mouth every x volume. Instead give them pauses by dropping the bottle down so the flow stops, but with the teat remaining in their mouth.

There’s also no need to burp your baby every x volume drunk. Judge it by how your baby seems, and follow their lead.

12/11/2025

If you find your baby keeps turning away from your breast, try these tips to help latching.

Let me know if this helps.

And as always, please get in touch if I can help with feeding in any way.

11/11/2025

As long as your baby is drinking, and feeding is comfy for you then all is well.

Please, please don’t get caught up in the ‘perfect latch’ hype. Good enough, really is good enough.

Need a hand? Please give me a shout, I can help with online consults if you’re a little further away.

10/11/2025

This looks exciting for anyone in Kent!

Free Training Opportunity: Become an Infant Feeding Peer Supporter in Kent!📚

Do you want to make a difference to local families in Kent, and provide support with their infant feeding journey?🏡

We are looking for volunteers to train as Peer Supporters for our exciting new Infant Feeding Support groups starting in January.

Our peer supporter training is free, online, facilitated by experienced NCT breastfeeding counsellors and accredited by the Open College Network.📘

If you are interested, fill out the expression of interest form below (or scan the QR code), and we will contact you to arrange a time to talk to you to tell you more!
👇
https://forms.office.com/e/7z1ajC2Pq9

10/11/2025

Did you know IBCLC is the highest credential in feeding support?

IBCLC is a separate credential to any other health care qualification, some healthcare professionals like Midwives, Health Visitors or GPs will have also undertaken and achieved the credential in addition to support they receive while training. (You can always ask if you’re not sure who’s supporting you with feeding!)

IBCLC stands alone in its own right as a qualification, and can also be achieved by those from a non-healthcare background, although candidates need to complete a strict criteria of eligibility before applying to sit the exam.

IBCLCs have to work hard not just to gain the credential, but also to maintain it. They have to demonstrate continuing education and development every 5 years meaning our education is up to date and current.

Before they become parents, many people are surprised that IBCLCs even exist! However you choose to feed your baby it can come with challenges which require specialist feeding support, input and advice.

In the UK, some NHS trusts employ IBCLCs so you may see one as part of your antenatal/postnatal experience…many of us also work privately with own practices.

If you’re having feeding challenges, or would like just some reassurance about feeding, consider speaking to an IBCLC. 😍 Please message me if I can help your family!

***s

08/11/2025

I’ve had a hunch for a while that were families shown these positions at the start of breastfeeding, we’d have far less issues with pain, discomfort and cracked ni***es, leading to a miserable experience of early feeding.

So I was delighted to find this study which supported the theory too.

Study reference:

https://internationalbreastfeedingjournal.biomedcentral.com/articles/10.1186/s13006-020-00261-4

Were you shown laid back feeding?

06/11/2025

📣 Some kind words 📣

Can I help your baby and you with feeding?

Please get in touch!

Support from just £15.

06/11/2025

Babies are not lazy.

Babies who find breastfeeding difficult are not being difficult on purpose; please don’t doubt their character, instead try and work out what’s going on.

As an IBCLC I have a whole host of tricks up my sleeve to help your baby and you.

If you’re having trouble breastfeeding your baby please ask for help and keep asking until you get the support you need.

05/11/2025

Laid back feeding positions are often my go-to when I’m supporting families with breastfeeding.

They can be a lot more instinctive, and come with less ‘rules’ than other positions.

➡️Basically, lean back, and then lean back some more!

➡️Fit baby to your body, and let gravity help you out by holding your baby there.

➡️Let baby lead the way and nuzzle themselves into the perfect position 👌🏻

You can use laid back feeding positions after a vaginal birth, or a c-section.

Need a hand? Give me a dm, and we’ll get a consult booked in!

04/11/2025

The presence of a frenulum on its own is not always indicative of a feeding issue.

Even with a restricted frenulum many babies will breastfeed without difficulty, especially with some skilled feeding support.

As healthcare professionals PLEASE can we think carefully about the language used…instead of immediately saying ‘your baby has a tongue tie’ could we say ‘there’s your baby’s frenulum’ or even nothing at all.

Especially 15 minutes after birth.

***es ***s

03/11/2025

P a c e d B o t t l e f e e d i n g

Using this method to bottle feed a baby helps feed them responsively, and prevents overfeeding which can lead to discomfort for your baby. It also can help babies move between the breast and bottle.

Have you been shown this technique?

Did you know IBCLCs can help with all types of feeding, not just breastfeeding? If you need at any stage of feeding your baby, please reach out.