What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 10am - 5:30pm Friday 9am - 5:30pm Saturday 9am - 4:30pm

Keith Holland Opticians

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Cheltenham
Keith Holland Opticians

Award-winning Opticians based in a prestigious regency building; on the edge of Cheltenham town centre. Led by a friendly & family focused team.

Innovative 3D OCT and OPTOS imaging as standard. Unique and Sustainable eyewear brands. A unique eye care practice, that really cares about everyone who uses us.

06/03/2026

We’re always looking for ways to bring our patients something a little special when it comes to eyewear. Over the coming weeks, we’re delighted to be introducing two new frame collections to the practice.
Arriving soon is Kimono, a distinctive eyewear collection that blends bold design with refined craftsmanship. Each frame has been carefully selected by our dispensing team, who have hand-picked pieces they believe will offer both exceptional style and everyday comfort for our patients.
Following shortly afterwards in April, we will also be welcoming Raen to the practice. Known for its contemporary design and high-quality materials, Raen offers beautifully crafted frames that combine modern aesthetics with durability.
Our dispensing team are always on hand to help you find frames that suit your face shape, prescription, and personal style, and these new collections will bring even more choice to our carefully curated range.
If you’re due an appointment or simply fancy exploring something new, we would love for you to come in and take a look once the collections arrive.

03/03/2026

Frame styling in action

Hannah, one of our experienced dispensing team, helped Dermot choose his next pair of glasses and he’s gone for a pair from Moscot.
Rooted in over 100 years of New York heritage, Moscot frames are known for their timeless design, refined detailing and exceptional craftsmanship and we think they look great on Dermot.
If you’re thinking about updating your eyewear, our team are always here to help you find something that feels completely you.

27/02/2026

Distinctive by design
Effortlessly confident
Unapologetically different

Our L.A. Eyeworks collection is for all our patients who don’t want their glasses to simply blend in.
Founded in Los Angeles, L.A. Eyeworks is known for bold designs and striking colour combinations. Each frame is thoughtfully engineered to balance creativity with comfort and is statement eyewear that performs as beautifully as it looks.
If you’ve always felt your glasses should say more about you, ask our dispensing team about our L.A Eyeworks collection.

26/02/2026

“Excellent care given, made me feel at ease and helped put my mind at ease. Thank you.”

Reviews like this mean the world to us.
Clinical expertise matters a lot to us but so does feeling listened to, understood and reassured. That’s something we prioritise every single day at Keith Holland.
Thank you to our lovely patient for taking the time to share this.

25/02/2026

Our dispensing team, Hannah and Amy, carefully curate eyewear that delivers both performance and design integrity, which is why we’re proud to stock MYKITA.
Handcrafted in Berlin, MYKITA frames are made from high-grade stainless steel, offering exceptional strength while remaining lightweight. The result is eyewear that feels barely there, yet is built to last.

If you appreciate thoughtful design and quality materials, our dispensing team would love to introduce you to the collection in practice.

23/02/2026

We are hiring!
At Keith Holland, we pride ourselves on delivering exceptional patient care with a personal touch, and we’re looking for an experienced Optical Assistant to join our growing team.

The Role

This is not a volume-driven environment. You will have:

• 60-minute dispensing appointments
• 30-minute collection & adjustment appointments
• Your own dispensing diary
• Close 1:1 collaboration with our Optometrists
• The opportunity to see patients from initial dispense through to final adjustments

Clinical & Technical Expertise Required

You must be confident and experienced in:

• All aspects of dispensing:
o Single vision, bifocals & multifocals
o Occupational lenses
o High prescriptions & complex cases
o Myopia management
o Task analysis & lifestyle dispensing
• Frame fitting with meticulous attention to detail
• Understanding patient tolerance levels and troubleshooting adaptation issues
• Accurate and compliant record keeping

While these skills are desirable, we welcome applicants without them as comprehensive training is offered:

• Contact lens teaches
• Paediatric dispensing
• Spectacle verification & quality control
• Rimless, supra & complex frame repairs
• Spring hinge and detailed mechanical repairs
• Navigating multiple supplier ordering systems

What We’re Looking For

You are:

• Experienced (minimum 5 years in optical dispensing)
• Technically strong and clinically confident
• Meticulous with detail and accuracy
• Organised and efficient
• A clear communicator with patients, colleagues, and suppliers

If you are an experienced dispensing professional who wants autonomy, creativity, and the chance to work in a high-quality independent setting, we would love to hear from you.please send your CV to manager@keithholland.co.uk

17/02/2026

Hannah and Amy welcomed Simon from Blackfin to our practice today to help us hand-select new frames to our Blackfin collection.
They chose a mix of frame shapes, different colours, and beautifully balanced titanium pieces, frames that feel almost weightless, yet make a quiet statement.
They’ll be arriving in the next couple of weeks, and we’re looking forward to introducing them properly in practice.

13/02/2026

We didn’t plan it but today the team all turned up in leopard print.
A funny little reminder that when you work closely together, you start to think alike….and apparently dress alike too.
We might match outfits by accident but we very intentionally match our care, standards and attention to detail for every patient who walks through our doors.

05/02/2026

Happy Birthday Amy!

Wishing a very happy birthday to our lovely Amy from our dispensing team. Thank you for everything you bring to the practice, we’re very lucky to have you!
Hope you have a really lovely day!

04/02/2026

When one of your favourite frame brands sends love, we wear it proudly.
Thank you for recognising us as one of your best sellers, exceptional design with personality….just like us

30/01/2026

Happy Birthday, Francesca!

Wishing the happiest of birthdays to our wonderful Francesca on front of house.
We’re so lucky to have you, Francesca! We hope your day is filled with treats, smiles and a well-earned celebration!

28/01/2026

It’s National Amy Day!
And this year we have not one, but two Amys in the team…
aren’t we lucky?
At this rate, we’re slowly turning everyone into an Amy.

WorkFam

Address

27 St Georges Road
Cheltenham
GL503DT

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	10am - 5:30pm
Friday	9am - 5:30pm
Saturday	9am - 4:30pm

Telephone

+441242233500

Website

http://www.keithholland.co.uk/

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