03/02/2026
Hello, POWER In Your Pocket. ๐ฅ
The new line in POWER now has a name, official.
Its โworking titleโ POWER On-Demand felt a bit DEMAND-y and a bit SHOUTY when POWER is, and will always be, an *invitation* to move, connect, and shift.
Youโre in charge. And, with POWER In Your Pocket, more so than ever before.
Itโs โฆ
That inimitable POWER soundtrack, at the touch of a button. ๐
The answer to 'what would Elaine's bananachat say', day or night. ๐
That empowering voice in your head that will shift you out of a funk and into your power, wherever you are in the world. ๐
Itโs, POWER In Your Pocket. ๐ฅ
The name POWER In Your Pocket - aka PIYP - came about over a dirty chai in Goat Coffee Co. after POWER on the Beach.
โA3 bunchโ Kirsty - who regularly drives 50 minutes each way to be with the bunch for 45 minutes - was asking me about the new line in POWER, and when I explained how all-new digital bananas will work, she said โฆ
โa bit like POWER in your pocketโ
Yes. A LOT like that. ๐ฅ
POWER In Your Pocket - itโs playfully, POWER-perfect. Thanks, Kirsty.
And by naming it, it becomes a thing. Right?
Right.
For the eager bananas amongst you who have been shouting โI need you in my ears when โฆโ after every POWER experience (when you donโt want to take your POWER headphones off) since the dawn of time, timescale for the roll out is still TBC.
January was all about the tech evolution, February is all about the recording.
Eyes peeled, itโs happening.
Iโll keep you posted on behind the scenes action, the podcast-style format, and the rockstar guests youโll be moving with .
But for now, simply, it has a name - POWER In Your Pocket - HOW EXCITING. ๐ฅ