SF Fine Fettle

SF Fine Fettle Mental Health & Exercise Coach Hi, for those of you who don’t know me personally yet; I’m Steve Fox aged 57½, husband and smitten grandfather of two.

I have spent 35 years in the financial services industry, but I have decided it is time for a change. So, I am also now a Personal Trainer and Trainee Mental Health & Exercise Coach from Chippenham. I have a belief system:

“We have a responsibility to ourselves first, and then to our family and friends, to make sure we are around as long as possible to enjoy and support them.”

I am a passionate believer that exercise should be promoted as fun first, and then for health and wellbeing – NOT for aesthetic or appearance reasons. Viewing it this way can make you feel happier, healthier, and more confident than ever before. I had a serious (aren’t they all!) heart attack in 2017. Whilst exercise played its part in my physical recovery, it was undoubtedly key in my mental one. What I nearly lost fashioned my belief system. This is the principal reason why I am adding Mental Health & Exercise Coach to my fitness qualifications. If you want to use exercise solely as a tool to “look good”, then I am not the fitness partner for you. I want to help you use exercise to FEEL good. We’ll find a form that you’ll love and stick to, and view as an essential opportunity for fun, not a chore. Age and perceived levels of current fitness should not be identified as a barrier because they are not. The World Health Organisation defines health as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. That is why I believe that exercise should address key markers of health such as physical, emotional, intellectual, and social. My prime drivers are to be around for as long as possible to see the people who my grandchildren will blossom in to, and squeeze in as much fun as possible on the way. Looking after myself, whilst not providing any guarantees, without doubt weighs the odds in my favour. Around 1 in 3 men and 1 in 2 women are not active enough for good health*. That can only be due to perceived barriers that I’d love to help you tear down. As I know (courtesy of my granddaughter) Elsa sings in Frozen 2:

Every day's a little harder
As I feel my power grow
Don't you know there's part of me
That longs to go
Into the unknown

Don’t be scared of the unknown, lets embrace it together and have a load of fun on the way.

* Office for Health Improvement and Disparities, 10 March 2022.

🔥 THE COST OF NOT LIVING CRISIS 🔥________________________________________Not a day seems to go by where we hear about a ...
05/04/2026

🔥 THE COST OF NOT LIVING CRISIS 🔥

________________________________________

Not a day seems to go by where we hear about a cost of living crisis 💷📉

The real crisis isn’t the cost of living…

it’s the cost of not living ⏳🖤

________________________________________

Right now in the UK…🇬🇧

A lot of us are struggling more than we admit…

• Around 25% of us are experiencing poor mental health 🧠⚠️
• Just 13% of us exercise regularly ✅💪

👉 I’m not saying this to scare you, but to remind you—there is still time⏰✨

________________________________________

Exercise isn’t about scales, mirrors, or shrinking ourselves.
It’s about building a life that actually feels good to live.

It is about:

✨ Space for us to work towards meaningful goals
🧠 Our mental health over aesthetics
🔥 Confidence over our clothes size
🤍 Self-respect over scales
🚫 A refusal to judge self-worth by appearance

________________________________________
On my left side I have a tattoo of a skeleton at prayer ☠️🙏

inspired by William Cheselden’s 1733 anatomical work
and the idea of Memento Mori📜

Memento Mori is Latin for:

“Remember you have to die.” ⏳

I don’t see it as morbid 🖤

I see it as grounding 🌍

It reminds me that when I die:

• I will have looked after the people I care about to the best of my ability and for as long as possible ❤️
• I will have, all things being equal, achieved all I wanted to 🎯
• I will offer myself up with no regrets ✨
• I will have done all these things whilst having as much fun as possible, at every opportunity 😄

________________________________________

Exercise will have been the foundation of all of that 🏗️
Because it’s the most potent longevity “drug” we have 💊⏳

________________________________________

We won’t care what we weighed in 2026 ⚖️❌

But we will care about:

• Our independence 🚶‍♂️💥
• Our energy⚡
• Keeping up with kids, grandkids, nieces and nephews🧒👧
• Whether our lives feel expansive or restricted 🌈🔒

________________________________________

✨ We can intervene now
✨ We can make our change now
✨ We can lay the foundations of living the rest of our lives how we want to, now 🧱🌱

________________________________________

I'm happy to chat with anyone about getting started —

my door (and kettle!) is always open ☕💛

I’m one of a small number of certified Mental Health & Exercise Coaches in the UK who help people build real health:

💪 Physical
🧠 Mental
❤️ Social

I provide simple, personalised 1:1 coaching.

Just you, me, in an empty gym …

with favourite music. 🎶

________________________________________

A connection and a conversation that might change something.

Because the real crisis was never the cost of living…
it was always the cost of not living.

I am: 👋• 𝘚𝘵𝘦𝘷𝘦 𝘍𝘰𝘹 𝘰𝘧 𝘚𝘍 𝘍𝘪𝘯𝘦 𝘍𝘦𝘵𝘵𝘭𝘦 — Chippenham’s only mental health and exercise coach 💬💪• 60 and have experienced bo...
29/03/2026

I am: 👋

• 𝘚𝘵𝘦𝘷𝘦 𝘍𝘰𝘹 𝘰𝘧 𝘚𝘍 𝘍𝘪𝘯𝘦 𝘍𝘦𝘵𝘵𝘭𝘦 — Chippenham’s only mental health and exercise coach 💬💪

• 60 and have experienced both life’s joys and rubbish 🎢

• A besotted grandfather of two 👶👶 and husband (not necessarily in that order depending on who is listening! 😄)

• A heart attack survivor ❤️

• The son of three parents lost to cancer, the first when I was 15 💔
––––––––––––––––––

🧠 Health is not defined by not being ill

It is physical 💪, social 🤝 and mental 🧠 wellbeing working in harmony.

That’s not my definition… it’s the World Health Organisation’s.

💭 My journey to becoming a mental health and exercise coach began the day I realised my psychological recovery from my heart attack would be far greater and harder than my physical one.

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💬 What I do

I: 👇

• 𝘬𝘯𝘰𝘸 what it feels like to lose control of the most precious thing in life — but also that it’s possible to rejuvenate 🔄

• 𝘩𝘦𝘭𝘱 people reclaim their ability to live life on their terms 🌱

• 𝘴𝘱𝘦𝘢𝘬 with empathy and understanding to improve mental 🧠 and physical 💪 fitness together

• 𝘢𝘮 someone people can turn to when tempted… but scared to exercise 😬

• 𝘸𝘰𝘯’𝘵 make anyone feel like they’re walking into a classroom for the first time again 🚫🏋️‍♂️

• don’t judge by any ridiculous societal norm — I see people for who they are 👀

––––––––––––––––––

🏡 What I offer

An alternative to the mainstream.

I am one of only 450 qualified mental health AND exercise coaches in the UK 🇬🇧

I work 1:1 in a quiet, informal, professional Chippenham gym:

🎧 Just you
🎧 Me
🎧 Your favourite music
👉 No one else in the room

––––––––––––––––––
🏃‍♂️ The aim of what I do

To have fun 🎉 whilst returning the body to its natural way of moving.

Building a foundation through fundamental movement patterns 🧩

Yes — there will be physical benefits 💪

But just as important…

👉 Looking after mental health too 🧠

––––––––––––––––––

🌍 Life is:

• 𝘯𝘰𝘵 about destinations
• 𝘢𝘣𝘰𝘶𝘵 journeys 🚶‍♂️
• 𝘢𝘣𝘰𝘶𝘵 squeezing as much fun out of it as possible 😄
• 𝘢𝘣𝘰𝘶𝘵 never being too old to go out and just play 🎯

––––––––––––––––––

🔥 Exercise is:

• 𝘩𝘢𝘷𝘪𝘯𝘨 fun and creating transferable skills 🎯
• 𝘦𝘯𝘫𝘰𝘺𝘪𝘯𝘨 the journey, not focussing on the outcome 🛤️
• 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 good and not caring how others see us 🙌
• 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘪𝘯𝘨 our bodies for what they can do, NOT what they look like ❤️

––––––––––––––––––

☕ My offer

I’d love to anyone a tea or coffee (other soft drinks are available! 😄)

📍 At a location of your choice
💬 No obligation
🤝 Just a proper conversation

Let’s get to know each other… and take things from there

––––––––––––––––––

✨ Remember

Life doesn’t get better through chance; it gets better through change

💬 I died twice… and it changed everything💬Health isn’t just the absence of illness.Real health happens when our body 💪, ...
22/03/2026

💬 I died twice… and it changed everything💬

Health isn’t just the absence of illness.

Real health happens when our body 💪, mind 🧠 and relationships ❤️ are all working together.
That’s what I help people rebuild.

Because we don’t start from scratch.

We reconnect with what we were always capable of. 💥

As a son 👨‍👩‍👦, husband 💍, father 👨‍👧‍👦 and grandfather 👴

I understand real life.

The pressures.
The setbacks.
The starting again.

And I walk alongside people, step by step 👣

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⛰️ From Peak… to Rock Bottom… to Purpose

In 2016 I competed at the Obstacle Course Racing World Championships. 🏁

Seven months later…

💔 I had a heart attack.

My body recovered quickly.

My mind didn’t.

That part?

No one talks about it.

Today, I help people rebuild both 💪🧠.

––––––––––––––––––

🚁 The Day That Everything Changed

April 2017.

Start line.

Adrenaline ⚡
Music 🎶
Energy everywhere 🏃‍♂️

Then … nothing …

My heart stopped.

CPR.
Paramedics.
Air ambulance 🚁
Defibrillator … twice ⚡

Ten hours later… I woke.

Family around me ❤️

A stent in my heart...
And a fire in my belly. 🔥

Four months later I raced again.

1 year later I crossed another World Championship finish line.

Not because I had to.
Because I could.

Now it’s not about performance anymore.

👉 It’s about joy.
👉 Living.
👉 Showing up.

We’re never too old to play. 🎯

––––––––––––––––––

🧠💪 Movement Is Medicine

During my recovery I realised something powerful.

We are designed to move.

And when we stop moving…

Our minds suffer too.

Exercise isn’t punishment.

It’s:

🎯 Freedom
🎯 Play
🎯 Confidence
🎯 Energy

Looking after ourselves isn’t selfish.

It’s one of the most selfless things we can do.

Because when we’re stronger, calmer, and healthier…

Everyone around us benefits too. ❤️

––––––––––––––––––

🏋️‍♂️ Life doesn’t get better by chance - it gets better by change.

I’m one of a small number of certified Mental Health & Exercise Coaches in the UK.

I help people build real health:

💪 Physical
🧠 Mental
❤️ Social

Through simple, personalised 1:1 coaching.

My client, me, in an empty gym …

with your favourite music. 🎶

Nothing and no one else.

Exercise is unnatural.Yes, really.But movement isn’t.For most of human history we didn’t “exercise”.We moved because we ...
15/03/2026

Exercise is unnatural.
Yes, really.
But movement isn’t.
For most of human history we didn’t “exercise”.
We moved because we had to.
🌍 Hunt
🌿 Gather
🚶 Explore
🪵 Build
🔥 Survive
Move… or die.
And when we weren’t moving?
We were conserving energy — just like a cheetah before a hunt.
Here’s the slightly uncomfortable truth…
⚡ Conserving energy is natural.
🏃 Exercise, in the modern sense, isn’t.
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Thousands of years ago our instincts drove us to move and explore.
Modern life changed everything.
🚗 Cars
💻 Screens
🪑 Desk jobs
📱 Phones
Life has changed faster than our bodies have.
Over thousands of years our brains evolved to drive movement — because movement meant survival.
But today?
We’re becoming a sedentary species.
Modern life has engineered natural movement out of our days.
So we invent something artificial to replace it:
🏋️ Exercise.
And then wonder why it sometimes feels like a chore.
––––––––––––––––––
The real problem isn’t that we are lazy.
It’s that modern life has removed the movement our bodies evolved for.
Which is why I don’t focus on:
❌ Arm days
❌ Chest days
❌ Punishing workouts
Instead, I help people rediscover natural movement patterns their bodies were designed for.
Something interesting happens when that clicks…
People stop forcing exercise.
They start wanting to move again.
––––––––––––––––––
Health isn’t just about not being ill.
The World Health Organisation defines health as physical, mental and social wellbeing working in harmony.
In other words…
🌱 Thriving.
––––––––––––––––––
And thriving starts with something simple:
Prioritising our own wellbeing.
That isn’t selfish.
It’s selfless.
It’s making sure we stay healthy and capable for the people who matter most in our lives.






Much like its participants, Swindon's The Longevity Games is going from strength to strength - check out Points West ton...
10/03/2026

Much like its participants, Swindon's The Longevity Games is going from strength to strength - check out Points West tonight.

So happy to be a part of it.

Tim Howe is the founder of the Longevity Games - an exercise regime to help promote longer living.

🔥 Unpopular opinion.“Work/life balance” is a lie.It’s LIFE/work balance. ⚖️For most of us, work is renting our time and ...
08/03/2026

🔥 Unpopular opinion.

“Work/life balance” is a lie.

It’s LIFE/work balance. ⚖️

For most of us, work is renting our time and energy in exchange for money. 💷

That’s the deal. 🤝

It’s neither purpose.
Nor identity.
Nor meaning.

It simply funds our actual lives. ❤️

Yet we give it the best hours of our day… ⏰

And try to squeeze our real life into what’s left.

And call that “balance”.
How did that happen? 🤔
________________________________________
🚨 Another uncomfortable one.

“Are you living your best life?”

No.

I’m living my only life.

There isn’t a spare one tucked away for later. 🗄

We get one shot. 🎯

And we spend huge chunks of it stressed… distracted… exhausted…
and apologising for prioritising ourselves.

Madness. 😵‍💫
________________________________________
🧠 Here’s what we rarely admit.

Most of us are trying to look successful 🏆
instead of trying to feel well. 🌿

Society glorifies burnout. 🔥
… admires busyness. 👏
…and praises exhaustion. 😴

Then we wonder why anxiety is everywhere.
________________________________________
📈 Healthspan > Lifespan.

Being strong enough to enjoy life matters more than simply being around for longer.

Exercise isn’t about aesthetics. 💪

It’s about protecting our mind. 🧠
Building resilience. 🌳
Feeling capable. ⚡
Staying strong for the people we love. ❤️

Prioritising ourselves isn’t selfish.

It’s responsible.

Because we can’t support the people we care about
if we’re depleted and constantly running on empty. 🔋
________________________________________
Life’s short. ⏳

Pretending we’re fine isn’t the same as flourishing. 🌿

Think, when was the last time you put yourself first without saying sorry for it?

01/03/2026
When the rest of the world starts to catch-up to what you knew to be true all along….priceless…..
01/03/2026

When the rest of the world starts to catch-up to what you knew to be true all along….priceless…..

01/03/2026

When the rest of the world starts to catch-up to what you knew to be true all along….priceless…..

01/03/2026

When the rest of the world starts catch-up to what you knew to be true all along….priceless…..

https://shorturl.at/j1Tbs

One of the most effective, natural, and accessible ways to protect our mental health is…🥁 drum roll please … movement.No...
22/02/2026

One of the most effective, natural, and accessible ways to protect our mental health is…
🥁 drum roll please … movement.
Not punishment.
Not pressure.
Not perfection.
👉 Just FUN. Always fun.
━━━━━━━━━━━━━━━
Movement is our most natural state.
Think about it…
Before we could even talk, we learned to move.
👶 We crawled
🚶‍♂️ We walked (one step at a time)
🏃‍♀️ We ran — often back to someone safe after falling
💥 We got up
🔁 And we did it all again
━━━━━━━━━━━━━━━
Without realising it, we were already learning powerful life skills:
✨ Adaptability — progressing step by step
✨ Independence — figuring things out for ourselves
✨ Aspiration — wanting to move, explore, try
✨ Connection — linking movement with safety and people
✨ Courage — going again, even knowing it might hurt
━━━━━━━━━━━━━━━
And that’s before we even consider physical benefits like:
💓 Better heart health
🦴 Stronger muscles & bones
😴 Improved sleep
⚡️ More energy
🛡️ Stronger immunity
━━━━━━━━━━━━━━━
Or mental benefits like:
🧠 Reduced stress & anxiety
🌤️ Clearer thinking
💪 Increased confidence
❤️ Lower risk of depression
━━━━━━━━━━━━━━━
And over time…
⏳ Better long-term health
🌱 Greater quality of life
━━━━━━━━━━━━━━━
I’m Steve of SF Fine Fettle — one of over 450 qualified Mental Health & Exercise Coaches in the UK — and I believe health isn’t just about not being ill.
It’s about mental, physical and social wellbeing — in balance.

Address

5 Chestnut Road
Chippenham
SN140EY

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