trundl

29/03/2026

29/03/2026

𝗛𝗼𝘄 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗵𝗲𝗱𝗴𝗲𝗵𝗼𝗴 𝗵𝗲𝗹𝗽𝗲𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝗹𝗶𝘃𝗲𝘀: 𝗪𝗵𝘆 𝗵𝗶𝗯𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴

🙁 Today is one of the hardest days of my life as a founder and I am writing this from just me, not the team at trundl to all of you out there.

Our members already know that trundl is hanging up its boots with our last trundl today. From midnight tonight we will be going into hibernation (not liquidation) but we won’t be trading from now on.

After five and a half years, writing this is so heartbreaking. Twenty years ago, I began dreaming of a community of like-minded people that by the simple act of walking would help to change the lives of others around the them, and the places we live in, through charity giving.

We aimed to motivate people differently, to think about how adding a daily walk today could make for healthier habits in our older age. It was a tall order, I grant you, but worth every bit of the risk because I believed (and still do) in the legacy trundl could help every member leave for future generations. We couldn’t have foreseen the economic downturn and uncertainty and I’ll write about that another day.

So this is my personal thank you below and apologise to those reading who are wondering what is going on here. Those that know me… know why this matters so much.

𝗧𝗼 𝗧𝗲𝘀𝘀: (she'll kill me for this 💕 and she dislikes emoji's intensely)
Before starting trundl I met Tess Caven as part of the feasibility study that I commissioned. As a strategic thinker, brilliant marketeer and an advocate for protecting nature and the environment and experience in charity work already, she added a new dimension to my thinking.

It was Tess who had the idea for our CO2 saver button and that was pivotal in us winning our Innovate UK award back in 2022. Her intellect, energy, the kindest of hearts and ability to keep me on track with the brand she brought to life, and to capture the heart of trundl in copy have seen us win many hearts ourselves over the years. Thank you from the bottom of mine.

𝗔𝗻𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗺𝗲𝗺𝗯𝗲𝗿𝘀: 𝗬𝗼𝘂 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝘁𝗿𝘂𝗻𝗱𝗹
Where do I even begin with our lovely members?

We always prided ourselves on being a “human” app, but the huge outpourings of love we have received in the last four weeks have been quite frankly overwhelming. Plus some of the reasons "WHY" people trundl I realise now were very special to some: To remember loved ones, to lose weight, to give hope and to simply help others.

🦔🦔🦔 🦔🦔🦔 You have become part of my daily life too for so long. I will miss the connection with this fabulous group of like-minded people more than I can say. Do you know how much value you brought to our lives at trundl too? You weren't just "users" or "downloads" you were "trundlrs" and that is special.

𝗪𝗵𝗮𝘁’𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗜 𝗵𝗮𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝘁? : 𝗦𝗵𝗼𝘂𝘁 𝗟𝗼𝘂𝗱𝗲𝗿, 𝗕𝗲 𝗣𝗿𝗼𝘂𝗱𝗲𝗿
If you are starting out: Be bolder.
When you’re in the weeds firefighting, you forget how good your “thing” is.

Even the Apple App Review Team told me: "trundl is such an amazing idea and a brilliantly executed app." I was shocked when I heard this this week, I should have shouted louder and been prouder.

𝗪𝗵𝘆 𝗻𝗼𝘄? 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗱𝗲𝗯𝘁
We are choosing hibernation over liquidation now to protect our integrity.
We are stopping before we run into debt or cause embarrassment to our charity partners and members. The buck stops with me so we can all leave with our heads held high.

𝗔 𝗹𝗲𝗴𝗮𝗰𝘆 𝘁𝗼 𝗯𝗲 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳
Look what you achieved by simply swapping one cuppa a month for a membership:
🚶🏾‍♀️‍➡️348,147 km recorded of outdoor, good for you fresh air and walking (+ some runs)
💚 17,374 kg of CO2 saved and two tonnes of discarded fishing nets recycled into useful items.
🌳 6 school orchards planted leaving an ecological legacy for the future.
💷 £32,528 donated to UK charities for swapping that £3.99 - the cost of a cuppa a month for trundl membership.

The BIGGEST thank you from me personally goes to all of our fabulous members, the charities, the sponsors, suppliers and the amazing trundl team led by Debbie at the helm of the trundl community – you are a super star.

✅ And please remember the trundl spirit: keep on walking whenever and wherever you can.

It was the best thing ever while it lasted and I will be forever grateful to you all. Hil
🦔❤️

28/03/2026

If you've ever visited any of the you'll know that you're spoiled for choice when it comes to awe inspiring views.⁠
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Like this one of the Norfolk Broads that was short-listed for the National Parks photography competition last year.⁠
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As part of our final All Go for our core charities, we're trundling for National Parks. They have been a charity partner since before we even had built the app and we're so proud to have played a small part in fundraising for them.⁠
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Do visit the National Parks website to find out more and see how even the smallest donation can help care for these amazing landscapes and the wildlife that call them home.

26/03/2026

This is Rebecca and her assistance dog Lola.⁠
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As with all Dogs for Autism graduates, Lola is trained to support Rebecca's specific requirements, as she shared with the charity team:⁠
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"One of the key things Lola helps me with is emotional regulation. When I am upset or anxious, I go to Lola for comfort. She’s a calming presence, and I get positive sensory feedback from stroking her. She also lays on my lap, providing deep pressure that is soothing to me'.⁠
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We're on our last All Go trundl, creating donations for our friends at Dogs for Autism, who were trundl partners from the beginning. ⁠
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If you're a member, join in with the app and help us reach that distance goal!

25/03/2026

is another partner who has been with us since the beginning of trundl and have become friends along the way too.⁠
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This hard-working charity helps keep people on their feet and active before, during and after cancer treatment⁠ to support better outcomes. And we promise you that joining their 5K Your Way events, held at over 100 ParkRuns each month, is a joyous experience.⁠
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Hil Mines is a regular attendee at her local 5K Your Way and will be out on the 28th to enjoy the companionship and motivation to walk that it brings. ⁠
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Thank you MOVE for all your support

24/03/2026

are on a mission for Sussex to be a home for nature's recovery. ⁠
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A place where people and wildlife thrive together, where people can enjoy nature and the health and wellbeing benefits it provides.⁠
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They do this by managing over 30 nature reserves across land and sea, including vital marine reserves that pioneer coastal protection.⁠
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Sussex Wildlife Trust have been wonderful partners and friends of trundl since the beginning and we're grateful for their support and friendship.

Thanks for trundling with us to create donations - nature needs our help more then ever before.

22/03/2026

My tree has got 30 little apples - I thought there would be 18. ⁠⁠
There’s nearly the same number as in my class!⁠⁠
I have given my tree water and looked after it, so it’s very healthy and grown lots of apples.”⁠
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This delighted feedback from a pupil at St Alban's Primary School in Havant just goes to show how quickly orchards start to make an impact.⁠
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From the first hands that help plant the trees, to all the many more that will tend for them, protect the flowers and then harvest the fruit, these orchards touch the hearts, minds and tastebuds of many generations of school children. ⁠
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We're on last All Go trundl, creating funds for The Tree Council and all of our long-term charity partners. If you're a member, join in and turn steps into donations.

21/03/2026

⁠ is one of the 7 core charities that we're supporting as part of our last All Go trundl.

Hil Mines has been a long term supporters of Trussell as, sadly, foodbank services are needed more than ever. So, if you're a member, don't forget to help create donations and boost your wellbeing by walking with the trundl app⁠.

Thank you

19/03/2026

are all about spreading the love of walking so that more people can enjoy the physical and mental benefits of regular outdoor activity ⁠⁠
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But, this isn't always possible if you don't have lovely spaces to walk in⁠ ⁠
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Which is why Ramblers also are dedicated to protecting and clearing our existing pathways and saving the 41,000 miles of paths under threat⁠.⁠
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⁠We're walking for Ramblers as part of our last All Go. So, if you like walking on the already poor range of paths that we have access to, please remember to put your best foot forward to lend support to our right to roam

17/03/2026

We're off on our last All Go.⁠
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As the name implies, this is when we trundl for all of our core partners: ; ; ; ; ; ; .⁠
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As you will be aware by now, we are sadly hanging up our boots, so if you're a member, do join in and put your steps to good use for these amazing UK causes.⁠
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Thank you from the trundl team

17/03/2026

We've always been about small steps making a difference and whilst this donation may be small, for all charities in this day and age, the little things when added together, make into a lot.

So if you joined in with this trundl over the last few weeks and pressed go whilst you walked the dog, took the kids to school or just went for an amble - fast or slow - thank you from all of us, because every one of our needs a little helping hand.

However, if you know or work for a large company who are looking to reach their environmental goals and reduce their carbon footprint then let us know by dropping a message here. We'll be happy to pop you in touch with the Head of Partnerships at National Parks Partnerships for an informal chat. She's lovely and we don't think you will regret it.

14/03/2026

How astonishing is Hadrian's Wall? Imagine how it must have felt for the Roman guards staring into the void and darkness, jumping at every sound.⁠
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If you travel up to , as many visitors do, you can walk in the footsteps of those nervous soldiers and gain a sense of it yourself⁠
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We're walking with the trundl app to create funds to support the extensive work in preservation, conservation and education of the 15 UK .⁠
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You can trundl and help this charity wherever you are in the UK with no risk of marauding ancient Britons....