11/11/2025
๐ธ W.A.R.M.S โ Welcoming, Amazing, Responsive, Magical Starts ๐ธ
From the very first moment after birth, your baby already knows what to do ๐
Those wriggles, little head lifts, and searching eyes โ these are your babyโs 9 instinctive stages leading to that first beautiful breastfeed ๐คฑWatch the Magical Hour video here: https://www.youtube.com/watch?v=pfNUkcxJyhI
At UHCW, we proudly follow the Baby Friendly Initiative (BFI) standards, supporting uninterrupted skin-to-skin contact straight after birth. This precious time helps your babyโs natural instincts become learnt behaviours โ setting up breastfeeding success and a lifelong bond.
โจ Did you know?
๐ง The darker skin around your ni**le releases a scent like amniotic fluid, guiding your baby to the breast โ natureโs own compass!
๐ That deeper colour helps your baby see and find their way.
๐ฅ Waiting to weigh until after your babyโs first feed supports a calm, gentle transition.
๐ Antenatally collected colostrum gives your baby a powerful, immune-boosting start.
๐ผ Early, frequent, and effective milk removal means more milk production and a thriving baby.
Your body and your baby are an incredible team โ instinctive, intelligent, and perfectly designed for one another ๐
Visit our Infant feeding team linktree to learn more about preparing to breastfeed your baby:
https://linktr.ee/uhcwinfantfeeding
https://linktr.ee/coventryift