The Munro Method

The Munro Method The Munro Method is a unique dietary approach created by MNU & EIQ Certified Nutritionist Jason Munro

15/03/2026

Happy mother's day ♥️

14/03/2026

There are a few things people eventually realise about weight loss.

Usually after years of trying to force it to work.

You do not need to exercise to lose weight.
Exercise is incredible for your health. Your mobility, strength, fitness, energy, heart health, and how well your body functions as you get older. It is one of the best things you can do for yourself. But your weight is driven far more by what you eat. If someone’s eating habits are chaotic, no amount of workouts will solve that. Your eating will always have the biggest impact on your body weight.

Weight loss without lifestyle change never lasts.
A diet that only works while you are “being good” isn’t a real solution. It’s just a temporary phase. If the way you lose the weight isn’t something that fits into your real life, you eventually stop doing it. And when that happens the weight comes back.

Weight loss should be the shortest part of the journey.
Most people spend years trying to lose weight. Starting again, stopping again, restarting again. But the goal isn’t to be dieting forever. The goal is to reach a place where your habits keep you there without constant effort. Losing the weight should be the short part. Living there should be the long part.

Snacking all day will keep you hungry all day.
A lot of people who struggle with their weight rarely sit down to proper meals. It’s grazing, picking, quick snacks, convenience foods. That pattern keeps hunger switched on all day and makes it very hard to feel properly satisfied.

When you’re maintaining your goal weight, you won’t care how long it took.
People get obsessed with speed. How quickly they can lose the weight. But once you are living at a weight that feels comfortable and normal, the timeline stops mattering. The only thing that matters is that you got there and can stay there.

Spending six months reaching your goal weight isn’t success.

Spending the next ten years living there is.

13/03/2026

Most people think the reason calorie counting “didn’t work” for them is because they couldn’t stick to it.

But that’s usually not the real issue.

The real issue is that they tried to shrink an already messy diet instead of improving it.

Grazing all day.
Convenience food.
Low protein.
Low fibre.
Nothing that actually keeps them full.

Then they introduce a calorie target and try to scale all of that down.

Of course it feels awful.

Because hunger isn’t just about calories. It’s about what those calories are made of.

Three slices of pizza and a balanced day of meals can end up at the same calories, but they lead to completely different experiences.

One leaves you starving.
The other leaves you able to stick to it.

That’s the difference most diets never teach.

If you want to spend the next 30 days learning how to actually structure your diet so fat loss becomes easier to stick to, comment TRIAL30 and I’ll send you the details.

12/03/2026

Day 3 of 100 client stories from the last 8 years.

One of the things you learn fairly quickly in this job is that fat gain is very rarely mysterious.

When someone’s weight suddenly jumps, there’s almost always an explanation. You just have to find it.

Sometimes it’s obvious.

Sometimes it takes a bit of digging.

And sometimes it turns out to be something the person themselves didn’t even realise was a problem until they actually went and looked into it.

That’s what happened here.

We had spent months talking about how she’d handle the food on holiday. Restaurants, buffets, portion sizes, all the usual stuff.

The one thing we didn’t really discuss was alcohol.

Not because I forgot.

Because she was convinced it wouldn’t be an issue.

That assumption led to the undoing of 5 months of effort in just 3 weeks.

One thing eight years of working with thousands of people has taught me is that calories don’t just come from the obvious places.

We talk about meals and takeaways.

We now that snacking is a big problem.

Most people are aware that alcohol contains calories but honestly, cocktails are SNEAKY.

Especially when they’re cold, sweet, and being handed to you at a bar next to a swimming pool.

And by the time someone realises how much they’ve actually been having…

The maths has already been done. 🍹

Go google your favourite cocktail right now and find out the calories, then come back and tell me if it's shocked you...

12/03/2026

A lot of people watching this started dieting in their twenties.

A little unhappy with their weight.
Maybe a few pounds they wanted to lose.
So they did what everyone around them was doing.

They started a diet.

Then another one.
Then another one.

Fast forward twenty or thirty years and something uncomfortable has happened.

Despite all the effort, all the plans, all the restarts…

You’re heavier now than you were back when you first started trying to fix it.

Not because you didn’t try hard enough.

Because dieting was never designed to solve the thing that actually drives weight gain in the first place.

It just pauses the problem for a few months.

Then life resumes.

If you’re ready to stop repeating that cycle and actually understand the reasons your weight sits where it does, spend the next 30 days working on it with me.

Comment TRIAL30 and I’ll send you the details.

No sales calls.
No pressure.

Just a link so you can read about it and decide if it’s the right next step.

11/03/2026

Day 2 of 100 client stories from the last 8 years.

When I first started out as a nutritionist I was pretty naïve.

I genuinely believed that if someone came to me for help, I would just help them. We’d fix all the problems, they’d reach their goal weight, and that would be that.

Job done. Sunshine and rainbows.

It didn’t take long to realise it doesn’t work like that.

You can learn nutrition.
You can learn coaching.
You can learn the science.

Human behaviour though… that’s a different story and something you only learn with time and experience.

This client is a prime example.

There was nothing wrong with the calories.

The issue was the way this person had always eaten.

Big meals, always clearing the plate, always adding something sweet on top. A habit built over a lifetime because that’s simply how meals were done in their household growing up.

And that’s where coaching sometimes becomes uncomfortable.

Because your current weight is a reflection of your current behaviours and if your current behaviours lead you to your current weight... they're not going to lead you anywhere else.

To reach your goal and, far more importantly, stay there... you need to change.

Different habits.
Different defaults.
Different normal.

One of the biggest things eight years of coaching has taught me is this.

Some people are ready to change.

And some people still have another 10 or 20 years of yo-yo dieting left in them before they realise they actually have to let go of parts of their old life if they want a different result.

And until that moment comes…

No coach in the world can fix it for them.

11/03/2026

You’ve probably spent years trying to diet your way through the problems that put the weight there in the first place.

Stress eating.
Emotional eating.
Drinking.
Late nights.
Chaotic weekends.

None of that ever gets addressed.

You just try to push past it.

Another diet.
Lower calories.
More restriction.

Almost like if you just force your body small enough, quickly enough, the rest of it won’t matter.

But it always does.

Because when the diet ends, the life that created the weight is still sitting there waiting for you.

Same evenings.
Same coping habits.
Same patterns.

So the weight comes back.

Not because you failed.

Because the thing you were trying to diet your way past was the thing that needed attention all along.

That’s the work I do with people.

Understanding why the weight is there, and fixing those things while the weight is coming down so it actually stays down.

If you want to spend the next 30 days working on that with me, comment TRIAL30 and I’ll send the details over.

No awkward conversations.
Just a link so you can see what it involves and decide for yourself.

10/03/2026

Day 1 of 100. Client stories from the last 8 years.

One of my clients was losing about half a pound per week. Slow, but incredibly consistent.

When I see that as a coach it tells me something important. The person is doing most things right.

So at that point I’m not looking for a huge mistake. I’m looking for a small daily gap. Usually around 250–300 calories per day.

After quite a bit of back and forth we eventually found it.

Tea. ☕

Not one or two cups.

Ten.

Milk and sugar in every one.

Suddenly the maths made sense.

She cut it down to two or three cups per day, made a couple of other small tweaks, and within a fortnight her weekly progress had doubled.

Nothing extreme. Just awareness.

This is where a lot of people get caught out.

It’s not always the big obvious meals.

It’s the little daily things that never get counted. Drinks, sauces, handfuls, “just a bite” moments.

They feel small. But when they happen every day they add up quickly.

I’m curious…

What’s something you once realised was adding way more calories than you thought? 🤯

Drinks?
Sauces?
Snacks?
Something else?

⬇️ Tell me below.

100 videos in 100 days. Let’s see if I can pull it off.

Keeping each other accountable on this one 👉 .coaching

10/03/2026

On paper you can absolutely lose weight while drinking alcohol.

All you have to do is keep the calorie numbers where they need to be.

That’s the theory.

Where it tends to fall apart is how people count it.

Most people log the wine.

They don’t log the behaviour that usually follows it.

You’ve been drinking long enough to know the version of yourself that shows up after a couple of glasses.

The “why not” decisions.
The snacks that weren’t planned.
The takeaway that suddenly sounds like a brilliant idea.

So the numbers look fine on paper because the counting stopped at the wine.

But the eating didn’t.

09/03/2026

The weight loss industry is currently in a billion-dollar gold rush.

They’ve taken a very real, very human struggle and turned it into a "medical condition" that conveniently requires a lifetime of expensive injections to "solve."

But is "Food Noise" really a disease? Or is it just a body that is finally screaming to be taken care of properly?

I’m not denying that for a minority, this is a genuine clinical issue. But for the overwhelming majority of people I work with... the noise isn't a glitch. It's a feature.
It’s what happens when you live on snacks and caffeine, avoid protein, and ignore the basic needs of your own biology.

Silencing the alarm with a drug doesn't put out the fire. It just makes it easier to ignore the fact that your house is burning.

I want to hear from you on this one.

Have you felt like your hunger has been "medicalized"? Do you think the industry is helping, or just finding a new way to sell us a temporary silence?

Let’s talk in the comments. 👇

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