PHF Nutrition Consultancy

01/01/2026

Another year in the industry done.

And yet another year added to the bow.

I’ve now been working in this space for well over 20 years, and if there’s one thing that never changes, it’s this...

Every single year teaches you something new.

2025 was no different.

Here are three big takeaways I’m taking into 2026.

(The third one will defo offend the right people 🙂)

1️⃣ Real life doesn’t care about your “perfect plan.”

I’ve worked with a lot of real people this year.

And real life doesn’t run on acai bowls, green smoothies and motivational quotes.

Kids get sent home from school mid-meeting.

Work explodes when you least need it to.

Stress turns up uninvited.

No amount of “just think positive” nonsense fixes that.

What does work is proper frameworks, flexibility, and a coach who understands real life.

2️⃣ Community matters more than ever.

One of the biggest lessons from 2025 is just how powerful the PHF community has become.

That doesn’t happen by accident.

It happens because this is a space built on good people with good hearts.

People who show respect, take responsibility, support others, and still enjoy a laugh along the way.

So moving into 2026, PHF will continue to be a red-carpet community...

Not because we want “perfect” people…

But because protecting the culture, care, and standards here is non-negotiable.

3️⃣ I won't be twerking for "Likes" on social media

I’ll never sell my service by chasing trends, shock tactics or surface-level bu****it.

PHF is about results.

My clients don’t care what I look like on camera.

They don't want to see me gyrating half-naked in front of a well-placed camera as I twerk for likes on social media 🤢

They care that I help them feel better, move better and live better.

And that’s exactly what we’ll keep doing.

So as we head into 2026, you can expect this:

• Human coaching

• High standards

• Deep care

• Real results

And us continuing to lead the industry standard.

Without the cringe factor 😬 🫠

Maybe I'm just getting old?

Anyway...

A massive Happy New Year from all at the PHF Nutrition Consultancy.

Here’s to a massive 2026 ❤️

You'll be welcome here if you're not a massive idiot 🥳

28/12/2025

When I see “Transformation Coach” in someone’s bio…

A little bit of me dies inside.

And that’s not bitterness.

That’s experience.

I’ve been in this industry for well over 20 years.

I’ve done transformation-style coaching, and I’ve taken people to photoshoots.

And that’s exactly why I stopped.

Because most 10-12 week “transformations” aren’t coaching.

They’re starvation dressed up as discipline.

800 calories.

Misery reframed as “mental toughness.”

Food fear applauded as commitment.

Especially for women...

👉🏻 Lost menstrual cycles

👉🏻 Sky-high stress

👉🏻 Hormones all over the place

But hey…

The photos look great for 45 minutes, right?

But the second normal eating resumes…

☹️ The bloat hits

😔 The scale jumps

😖 Panic sets in

And suddenly the same person who was told they’d “won”

Feels like they’ve failed again.

That’s not because they’re weak.

It’s because the entire process was built to break them.

Any muppet with a macro calculator can get someone lean by starving them.

That’s not skill.

That’s physiology doing what it’s forced to do.

And that fancy macro split they’ve given you?

Ask them their rationale behind it...

Because the chances are they haven’t got one 🙄

Abs don’t equal expertise.

Looking in shape doesn’t mean someone understands nutrition.

In many cases, it just means they’ve normalised their own disordered eating...

And are now passing it onto you.

Here’s my line in the sand...

I don’t coach photoshoots, I don’t sell misery, and I don’t starve people into compliance.

✅ I coach real fat loss

✅ Health-first body composition

✅ Normal eating behaviours

Results that last longer than a camera flash.

If your “transformation” falls apart the moment real life returns…

It was never a transformation.

It was damage control waiting to happen.

And if you’re done with dumb diets and extreme restriction…

Drop me a message.

I promise I won’t starve you for content 🫠

26/12/2025

Does a few sets of deadlifts this morning balance out a full day of overeating Christmas turkey and copious amounts of Toney’s Chocolonely yesterday? 😬👀🍫

19/12/2025

When new clients start with me, a lot of them already have a “number” in their head.

That magic weight.

A finish line.

And a belief that once they hit that number, life will suddenly feel different.

I totally understand it too.

The industry has conditioned everyone to obsess over scales.

To believe their happiness, confidence and self-worth sit on a set of digits.

But here’s where things start to fall apart…

For so many people, that “goal weight” becomes the very thing that derails them.

It puts pressure on every weigh-in.

Turns normal fluctuations into panic.

And it makes progress feel like failure if it’s not happening at the exact speed they imagined.

Worst of all?

It stops them from seeing real wins that have nothing to do with gravity.

I never dismiss someone’s goal weight...

I’m not here to judge...

But I do challenge the thinking behind it.

Because here’s the penny-drop moment I give my clients.

What if you could feel happier, healthier, more confident, and look better in your clothes…

Even if you never hit that imaginary number in your head?

Because that’s what actually happens when you stop obsessing over scales and start focusing on...

👉🏻 How your clothes fit

👉🏻 How your body feels

👉🏻 Your energy

👉🏻 Your strength

And your relationship with food

When clients work with me, the goal shifts from “I must weigh X” to...

“I want to feel good, look good, and live my life without feeling trapped by numbers.”

And once that shift happens?

They relax.

They progress faster.

Their body composition changes.

And funnily enough…

Many of them surpass the number they once obsessed over.

Because they’re finally doing things properly.

So here’s something to sit with today...

Is real progress worth missing out on because you’re chasing a number that, in the grand scheme of things, doesn’t actually matter?

Change the approach and change the results 👌🏻

If this has struck a chord and you’re tired of going round in circles, drop me a message.

I’d be happy to chat 🙂

17/12/2025

15/12/2025

14/12/2025

12/12/2025

11/12/2025

10/12/2025

09/12/2025

Every single year, around this time, I sit down with my team and we review the entire consultancy from top to bottom.

What worked, what didn’t, and what we can sharpen.

And most importantly...

How we're going to raise the bar again next year.

Because the standards here are ridiculously high…

That’s exactly why PHF keeps evolving, improving, and delivering bigger and better results every single year.

This week alone, we’ve already crunched a load of seriously important data on what’s been helping our clients smash it in 2025.

And I’ll be spending the rest of this week digging even deeper into that.

But the thing that keeps coming up again and again?

That we deliver our best work when our numbers stay capped.

This isn't a “scarcity tactic.”

It's not some marketing ploy.

It’s the truth.

Every client here knows I’m the one doing the coaching.

I’m the nutritionist.

I’m the one in the trenches with you.

And there’s no universe where I can personally support hundreds of people a week and still deliver the level of detail, care and strategy that PHF is known for.

So yes…

We cap numbers.

We always will.

It protects the quality of our service, the quality of our results, and, let’s be honest...

My sanity 😬

If the last 12 months have shown you that you can't do this on your own...

If you’ve spent this year watching from the outside while my clients transformed their health, their bodies and their confidence…

Now is the time to pull the trigger.

Right now, I’m building frameworks to get my clients through the hardest month of the year.

Not just surviving December, but progressing through it…

So that they hit January already ahead of the game.

Not scrambling to undo the festive damage or wondering why their jeans suddenly feel like denim tourniquets.

If you want to start 2026 with a proven plan…

If you want elite-level support, world-class coaching, and a community that genuinely gives a sh*t…

Drop me a DM.

I’m ready when you are.

Let’s get to work 🫡

06/12/2025

Every month we get our PHF crew together for a Coffee Morning.

A chance to catch up face to face.

Share wins, talk real life, and give one another the support you just don’t get in most coaching spaces.

And after 12 months running them at this venue, not a single one has disappointed.

But this one?

This one was something special.

The Christmas atmosphere.

Festive tunes.

Laughs flying around the room.

And the most unreal Christmas fuddle you could imagine.

A massive shoutout to The Base Bar who put on an absolutely stunning spread for us.

Freshly prepared just a couple of hours before we arrived, which meant everything tasted next-level.

This wasn’t your standard “cheese and pineapple on cocktail sticks” situation…

The pigs in blanket swirls alone?

I must have inhaled at least nine of them and I regret nothing 😬👀

But what really makes these mornings what they are…

Is the people.

Our clients showed up with their energy, their humour, their stories, their kindness.

And that’s what turns a simple coffee morning into something genuinely special.

We’re not just a consultancy.

We’re a tight-knit community of real people who show up for each other.

It’s something I’m incredibly proud of.

And as we do at the end of every single year, this week we’ll be sitting down as a team to reflect, refine, and raise the bar again...

So we continue leading the way in high-level service, quality coaching, and results as we head into the new year.

To everyone who came, thank you.

And to those of you who couldn't make it this time, you were missed.

You make PHF what it is ❤️

Here’s to more mornings like this…

And to an even bigger 2026 🚀